Well known General Motors tuning specialists Callaway Cars have recognized the dealers that were the top volume Callaway sellers in the country in 2019, with Limerick, Pennsylvania’s Patriot Chevrolet coming out on top for the Bowtie Brand.
In addition, the related Patriot Buick/GMC dealership in Boyertown, PA was the highest volume seller of Callaway tuned GMC vehicles last year. Patriot Chevrolet owner Jason Owens, along with Patriot Buick/GMC dealer Chad Helme, “were delighted to accept Top Volume Callaway Dealer Awards on behalf of their respective sales teams,” Callaway said in a prepared statement, adding that this recognition “confirms the efforts of their entire organizations and illustrates the collaborative relationship that has been established with their dealerships, the Callaway management team and General Motors.”
The highest volume Cadillac dealer for Callaway Cars was Highland, Michigan’s LaFontaine Cadillac. According to Callaway, these same dealerships were also its biggest volume stores in 2018, so it seems these dealerships either have a good hold on how to sell the tuned-up cars and SUVs, consumers in that area have a liking for them, or a little bit of both.
While Callaway is mainly known for its high horsepower Corvettes, the company also offers supercharged versions of the Chevrolet Camaro, Tahoe and Suburban, the GMC Yukon and Yukon XL and the Cadillac Escalade. Michael Walls, general sales manager of LaFontaine Cadillac, said having the Callaway program around has been good for the luxury brand, which has to compete with high horsepower offerings from German rivals like BMW M and Mercedes-AMG.
“Having Callaway as an option for those Cadillac customers looking to stand out from the crowd and significantly increase the performance of their vehicles has been tremendous for our team,” Walls said.
Callaway is currently seeking franchised Chevrolet, GMC, or Cadillac dealers to partner up with to sell its vehicles, saying it can “add excitement” to a dealer’s vehicle lineup with powerful products and help to “distinguish your dealership
from others in your market.” The company’s cars feature an overlapping warranty with the GM factory offer, which covers all Callaway components and any GM components that are affected by Callaway components, making them attractive to buyers who may want to add more power to their vehicle but don’t want to void the factory warranty.