In a recent op-ed, The Detroit Free Press automotive writer Mark Phelan discouraged General Motors from reviving the Hummer brand for a new battery electric SUV, saying the brand still carries negative connotations among many consumers.
Rumors that GM wanted to revive Hummer and slap the brand name on a new electric SUV surfaced last year and Phelan believes that’s where they should stay. The long time automotive writer says a lot of people still “hate” Hummer, relating the brand name to gas guzzlers with juvenile, military inspired styling. This makes it particularly unpopular among the educated and wealthy consumers who tend to be early adopters of electric vehicles – which is mostly who GM would be trying to attract with the alleged new electric Hummer.
The op-ed also says that electric vehicle technology isn’t particularly well suited to off roading, which we already know many Hummer enthusiasts are active in. Not only are EVs heavier than a comparable internal combustion engine vehicle, they are also rather expensive to buy and are difficult to repair. For these reasons, it seems unlikely that anyone will be taking a Hummer EV to the sand dunes or the trails.
Instead of reviving and reinventing Hummer, Phelan believes GM should be giving Cadillac its undivided attention. The automaker has already proclaimed its luxury brand as being its electric vehicle leader, but with GM also working on an electric pickup and the rumored electric Hummer, Cadillac dealers may feel as though GM isn’t entirely focused on the new electric Cadillac crossover. The electric Hummer would also be a high-end vehicle and would likely carry a near $100,000 price tag, so this could diminish the impact the arrival of the Cadillac EV has, which will also be priced on the higher end of the spectrum.
Electric Cadillac crossover concept
It’s worth reiterating that it’s still unclear if GM is indeed working on a Hummer revival vehicle. GM has already learned the hard way that introducing too many brands can detrimental to an automotive company’s business, but the rumors of Hummer’s revival have also generated quite a lot of buzz in the media and automotive enthusiast circles, so it may be a good way to draw some attention toward GM’s new line of large electric vehicles.
We’ll be keeping a very close eye on the Hummer situation, so be sure to subscribe to GM Authority for more Hummer news and around-the-clock GM news coverage.
Source: The Detroit Free Press
Comments
GM doesn’t even need to start a new brand. Just make a Chevrolet Humvee if they have to.
Hummer has name value, but at least make it an off road beast though.
or the king of bling symbol such as the H2 Hummer has become.
Better yet, make it a GMC.
Mark the problem here is you appear to think of Hummer as a Brand when GMC could easily offer it as a add on model at their dealers.
The Hummer name was vilified by the green tree huggers and media but as a EV their complaints are negated
The Hummer was a big image brand that commanded higher prices and profits at lower volumes. This formula fits the Hummer perfect as to make money now as an EV it needs to cost more but it also needs an image that people will pay more for.
Right now you make a Electric Tahoe no one is going to pay extra for the EV package. Heck they did not pay for the Hybrid version.
This is the kind of vehicle Hollywood would embrace. No worries about off road as few H2 models went off road.
Hummer could have been saved if GM had the money to finish the H4 and to better advertise that the H2 and H3 mpg was not really different than a Suburban,
The one mistake Lutz made was making Hummer a brand. He stated in his book that it should have been a GMC model and it would have been much cheaper to manage.
As of now Cadillac has had a ton of money dumped into them. They finally had a leader that was not a puppet and an engine that was not used in a Chevy. Today we have a new puppet run by the board and an engine in limbo.
We do not need anymore trimmed out Chevys posing as Cadillacs. We need the real thing.
Unless the Electric Cadillacs are none runs it will be just more wasted money like the TT V8.
Let GMC run this one. They have better name equity in the Denali brand than Cadillac has in their own name.
Like a GMC – Hummer – Denali ?
I would be OK with that.
Mid-sized of course.
You speak as though you know Mark Phelan personally? To me his article read as a warning about hubris. Some companies are better at avoiding backlash than GM. There’s already a ‘Hummers were poseurs’ sentiment in comments here.
I do not personally know Mark but I know of his commentary and this is just another point we do not agree.
GM marketing has really lacked the ability to fight the media way back to the. Or air. But that is just another issue for another story.
As for poseur’s here is the reality. Image vehicles are expensive, no one need one, no one has to have one but they are what people want and want to be seen in. It matters little if it is a street driven F40, Bentley GT or Lambo SUV. The person who owns one could easily get buy with a Mini Van just as easily in life but where is the fun in that?
People with money will spend it but they want something in return. They want vehicles not just anyone has or can afford. They want it distinctive and for it to reflect back on them as being special. People pay a lot of money for this be it an AMG or even a Denali.
Hummer itself as a vehicle was not a poseurs vehicle as it was a very good off road vehicle. I know as I have off road Ed in an H2 on an extreme circuit and actually drove it the the limits courtesy of GM.
Now the owners generally were not off road people. They were celebrities, sport figures, rap stars and large company owners. They liked not just having another Tahoe or Suburban like you see on a construction crew.
Even here companies purchased H2 models and had them wrapped for publicity for their companies.
This all lead to a lower volume model that was pure profit until the image took a hit and GM could not complete the division due to lack of money.
Now the main hit was it was not green enough. Well making it EV will make it as green as a tree hugger finger nails.
This also will bring back the money people willing to pay more for this vehicle to a point it will make money. It also would be like a Goodyear blimp for GM as a model that shows it gets around town just fine and is a proof of concept.
The mission is not to go to Moab but to take on a mission to advance the EV at a profit in a high profile vehicle that will stand out in a crowd.
Let’s face it a Bolt though not a bad car is too expensive, non profitable and in a parking lot goes unnoticed.
This is about selling product, gaining image and lowering cost for the regular models as the technology gets handed down.
I still would do an H4 with a turbo 4 cylinder that would be small, climb a brick wall and would be a life style vehicle with removable doors and roof.
Place this at GMC and only sell each model for 5 years and then rebody the chassis. Keep it fresh and use this to develop new tech to pass on the the regular vehicles.
Add things like pivoting wheels that would let this thing crab walk or go straight in on a Parking space side ways. Skip the reverse rotating wheels like Rivan as it is crude and hard on the tires.
This could and should be the show case just as the Tesla was before it got old. People overpaid for the S for all what I posted above. The worst thing Musk did was to let the S wither on the vine.
I could care less about EV products and understand like minded people. But I know we will need them to meet refs and I know what it will take to entice the average person to be more open to an EV in the future.
Making profits on these will help lower cost and btgat will open the door to the average buyer. Imagine if they could bring cost under an ICE vehicle of equal size and ability?
Poseur’s bring money. Money brings profits, profits bring investments and investments bring lower cost. That will bring us the cheaper EV of the future.
The first cars were all expensive. But people who had money bought them and people saw them. More investment came and it lead to the model t that put the world on wheels.
So let’s say you take an all-new Hummer EV to Moab and shoot an ad for it.
One question:
Where’s the nearest charging station to Moab?
How many H2 models did we see there back in the day. Few.
How many we saw in Rap videos, Vegas, Hollywood, Miami Beach etc? Tons of them.
Let’s not pretend we don’t know who bought these or were they were found.
I deal off road parts and until Hummers got older few went off road out side the GM race team.
You can be a purist and not make money or you can admit the truth and make a healthy profit.
None of these EV models will be serious off road vehicles as there is no way to charge or easily recover a dead one. Add in the high cost few people are going to trash them new.
They will be lifted, lowered and have wheels that are over 30 inches installed with big audio systems.
C8.R,
Both my sister and my brother had H2s back in the day, here in SD.
My sister got rid of hers as it was to small inside and her husband thought it was uncomfortable to ride in, I guess, as that is what they told me. Now they drive only Fords and she drives a Navigator.
If you remember all my comments, they switched do to, you know it ! the lack of customer support. And they just put an engine in her Navigator, and they are still driving Fords.
Both of then got horrible mileage, around 6 to 8 on average for all around driving.
My brother just could not afford to drive it and bought his first HD Duramax after.
They seemed to be OK off roaders, yet extremely heavy in relation to a truck. I could run circles around it in my 1999 new style Silverado 1500 with the 5.3 !!
I do like the size of the H3 better, a couple of close people drive them, and It seems that the Trailblazer drivetrain was a good one from GM, remember my sister-in-law drove a Trail blazer until she bought her Durango ( again lack of GM customer support ) and GM no longer offered a RWD SUV in the mid-sized.
I believe you are correct in that people are vain in driving a Denali and the likes as to be seen doing it, yet for me, I would rather have a Custom Deluxe or no name, yet I want to be able to purchase the options I want, and there are ALOT of people like me out there. W want the BEST, we will PAY for the BEST, and don’t want to be seen as driving the BEST. There is nothing I hate more than people thinking I am a snob just because I want the best longest lasting leather seats etc.
Any way, each to their own.
But I am with you, I would buy this vehicle tomorrow, with a 2.7T 10 speed RWD / AWD GMC !!!
!!! In a MID-SIZED !!
If not, we will own a Rivian R1S, Sorry !
Or possibly a Rivian R1T, Sorry again !
If GM cant get the next line of mid-sized vehicles right, you will be glad to here, we are done with GM after 40 years ! We have finally had enough, 2020 rear windows leaking, recalls starting already, I just have to face the fact that GM can no longer make a good vehicle, they just are to cheaply made, and without customer support, O well.
Well the mid size truck is right and a 2.7 is on the way.
They are not going to put a new engine in for just 2 years as the investment is high and the return would never be realized. No mfg would do this.
Yes the Denali is all about image. I only have one as I got I discounted to the SLT price I was shopping. I did not realize the Denali effect on people till I owned on. They don’t call it by a model Name or GMC it is a Denali.
As for the old Hummers they were just warmed over Chevys under the skin. The H3 was not great as it had the inline engine that was expensive to build and not great on mpg. In the 5 and 6 versions in the other GM trucks it was never right.
The RWD mid size SUV died out for a while and only the Chrysler lasted because they could not afford to replace it. But it ended up being a good thing. But many owners found they had Pd major suspension issues where ball joints failed after every 36k miles. Dodge had no customer service as they were out of warranty and no offer of help. Even the replacements were no better.
The bottom line is options make money and vanity and desire separate people from their money.
Cadillac used to hold this image but no longer do. To get it back take years of investment and right product. GM has lacked in both at Cadillac and not stayed on target.
The key right now is you will only sell EV products to two people. Those who have to have one or one that likes the ego image that is attached to some models. This is how you get them to pay $10k to 20k more for a truck that has limited abilities.
A fool and his money are soon parted is how business is done.
C8.R,
I would agree with most except but not the last statement for sure !
Taking money from a fool, and outright saying so, is what ruined Cadillac, and is slowly ruining GM, up to this point ( or a point in 2018 late as the new ” Good Enough ” GM products started being released )
I think, a larger portion of GM is seeing this, with the somewhat quick response, to say, a new truck interior will be released, and the for sure two if not 3-4 different interiors on the full-sized SUVs.
You see, typically a fool does not have that much money, so calling people who have money, fools, is somewhat wrong !
There was a time ! and are still a few ! people who your statement would fit.
But not that many any longer !!!!!!
In this day, today, you will not win with a CHEAP, SHINY, WIDGET. You will get some sales, sure, and possibly like you say, quick 1 to 2 year sales, but even that will catch up in year 4 as no one will follow it any longer no matter what company X produces that is SHINY !
It has taken GM 20 +- years to do the very thing you just said to Cadillac.
And now you are proposing the very same thing only quicker ? With your 2 year stints of a cheap, low value, product, for loads of profit !
If GM is still listening, to you and your type, on this strategy, !!!!!!!!!!!!!!!!!!!!! FOR SURE DO NOT DO THIS UNDER THE GMC BRAND !!!!!!!!!!!!!!!!!!!
All you would do is ruin GMC, just like Cadillac !
Now if GM is offering a higher priced vehicle of value, that will slot in the lineup for the foreseeable future, and be improved upon at time deems necessary, go for it !
You see, I don’t care how you run your business, but I run mine like this.
I will do twice the work for the same amount of money as the competition with a higher quality product !! By doing so I have so much work I could never get it done without hiring more and more people, which has proven over time to lower the quality of my companies work, so I quit that early on.
So as I agree with the niche, and the cost of it. When the same customer wants the new niche, they had better of seen value to them in the last niche !
And this is the exact thing GM is trying to do with the,
Escalade,
Denali,
Corvette,
High Country,
Avenir,
But unless GM shows value for these products, GM will only ruin those names !
Your Canyon is the perfect example, and the new Denali trucks !
The reason you bought your Denali, you say was the price was cheaper – OK
Yet if you did not want a Denali, the lower trim would have been cheaper yet – OK
Yet you still ( at a price point ) spent the, niche extra money, for the Denali – OK
But you got NOTHING EXTRA for your EXTRA MONEY in the Canyon – OK
A Canyon Denali, added a different looking PLASTIC, to the interior, and a Denali ” badge ” and called it a day, AND YOU STILL BOUGHT IT, it was your first so I will give you that one.
But will you continue to buy the Denali, after learning you got NO ADDED VALUE for your extra money ( even at your lower relative price point ) ?
It seems to me, when GM releases the better than ” Good Enough ” trims, in the first runs, you get added features so added value. Then over time see how much cheaper they can squeak until the customer screams. At this very point, is it to late ? Like Cadillac, But not to late, like Denali ?
But look at what GM is up to !!! The now new Escalade is a step up, from what we know. And it appears so is the Denali.
It these changes would have been let happen with the CT4,5,6 and the XT4,5,6 we would not even be having the talk of Cadillac renaming and EV being their last chance, and the Silverado would still be #2 and GM would have outsold Ford in trucks !
But instead, people like you are talking of how to screw the very customer GM needs, parting a fool and his money !!
We are learning who is the fool here, with the last GM changes !!!
Spending all that money trying to be a tech company, while trying to convince the real customer buying their products that the cheap $hit is ” Good Enough ”
If you haven’t noticed yet, GM is moving, and thank god it is away from what you preach here !
Thank you for the thoughtful reply.
I mainly think the rationale is off. My hunch is Musk has already won over possibly 50+% of the next cycle EV buyers. And they won’t view anyone else’s model line as riding in on a white horse…
If Hummer is a cigar smoker flipping double middle fingers, then an EV Hummer is a vaper flipping just one.
If they go forward with it… well, I know I’m hype weary. It seems everyone has floated an EV utility concept. The next cycle looks like many trying to buy a seat at a still small table. I’d see EV platform sharing with a group of OEMs as better news.
If they go forward with it… I’d rather see engine power in a unique top model. EV second and a ZR2 complement third. Yes, poseur buyers also welcomed in on the fun.
I say bring Hummer back as it is a formidal all wheel drive all terrain vehicle, I am avid Hunter and off roader and I enjoy my H-2 and would like to buy a new one one day as mine is an 03 with 80,000 miles on it and I don’t care what the Democrats and tree huggers think or like, For the people that don’t like the HUMMER no one is going to make them buy one but myself and many others would love to see them return and purchase and now is the time the economy is good fuel prices are low so let us have our HUMMER the most well built and capable vehicles I have ever owned.
GM is trapped in a self fulfilling prophecy of death. Everything they seem to be working towards is their own demise! Autonomous Electric Robo Taxis, that will not be privately owned will in the end be made by the lowest bidder for the masses – AKA China! It is time to make cars desirable and work to fix the problems that prevent them from being desirable. Cost, Safety, Traffic Congestion, Dealer Experience, Purchasing. Brands don’t matter when you have reduced your products to a commodity. That is business 101! GM has 4 US brands, and can’t deliver excellence, but VW has what,13, and has defined each while making them desirable. GM’s lineup is rapidly becoming a generic store-brand commodity!
Hummer as GMC has much potential. GMC probably carries better brand equity than Cadillac even though GM has wasted billions on the Crest.
GM needs to build up premium brands like GMC with Hummer and Buick with Avenir because Cadillac is hopeless.
I think hummer would be ok to bring back but as a clean diesel. If your going to slap a price tag over 50k dont bother bringing it back i think i might speak for a lot of people. we are tired of over priced cheap plastic bullshit.
I think hummer would be ok to bring back but as a clean diesel. If your going to slap a price tag over 50k don’t bother bringing it back. i think i might speak for a lot of people. we are tired of over priced cheap plastic bullshit.
I think some here haven’t grasped or realized just what kind of monumental shift is happening around the World. The Automotive World is going to look much different in 10 years or so.
GM is stuck because they don’t really have a “Green” Brand image. Also, EV’s are going to be very expensive for the Legacy Auto Makers for the next five to maybe 10 years. None took Tesla seriously enough and are now paying the Price for it.
I agree with GM bringing back the Hummer Brand as a Pure EV Luxury Off road Brand. Make it extremely Niche. Basically a cross between Rivian and Land Rover. It has to be done correctly though. It cannot be what Hummer was back in the Day with Crappy Truck interiors. They need to be Land Rover Quality. It will be a stoke of Genius by GM as it will serve two extremely different facets of their Business going forward.
First, they can charge lots of money so they can try to make a Profit while making the EV Shift happen.
And Two which is way more important to GM in my honest opinion is the following. They will save a Toooooooon of money on advertising it. Just like Tesla is constantly talked about (Good and Bad) all over the Airwaves and Media, so will Hummer coming back as a Pure EV Brand. GM could never spend enough money to get that kind of Publicity about them eventually going full EV’s in the Near future.
But like I stated previously, it will only work if GM doesn’t do the same GM thing and utilize a bunch of GM Parts Bin finds.
This has to be a “True” No nonsense, Zero Compromise effort. It has to be able to Off Road like a Land Rover and have the Luxurious Interior of a Land Rover as well. Also, they need all the Off Road Tech that Land Rover offers as well. It has to be Modern as hell. Full Digital Screens and High End Tech. Hummer will only work if it will be a Niche Brand that is aspirational and not for the “budget conscious” Shoppers. Leave that for Future Chevrolet EV Variants or lower end GMC EV’s.
If they get it right, it will be an amazing move by them. If they make a Half *ssed effort with Silverado interior parts, it’ll be another thing that GM will be made fun of.
The Ball is in their court. They can either hit a Grand Slam or strike out looking in the Bottom of the Ninth Game 7 of the World Series with the Bases Loaded down three.
I am extremely curious to see what GM does. If they don’t go after Rivian/Land Rover, it will be another idiotic move/decision by the General. Hope they get it right. I love GM and I love the idea for multiple reason of a Bad Ass EV Luxury Hummer Brand. Cannot wait.
Excellent comment, Momolos. Extremely well said in every way, I agree totally. I grew up in the 90’s and into the 00’s. I loved Hummer growing up. Kids my age, who saw them on the streets, loved them. I remember there was a time when all any little boy in the country wanted a remote-control Hummer, they were EVERYWHERE. We used to compare and see who had the best RC Hummer, good times. The environmentalist/Sierra Club crowd relentlessly attacked the brand, and ultimately helped lead to its demise, along with a number of other things, of course (namely high gas prices, the Recession, and the move to smaller cars).
But if Hummer ever was going to have a moment for a comeback, there is no better time than right now.
SUV’s are exploding in popularity…and off-road SUV’s in particular are more popular than ever. Wrangler is ruling supreme, Bronco and Defender are back. The Hummer, whether often used off-road or not, is synonymous with off-roading.
Hummer still has incredible brand recognition. The return of the brand would be major, front-page news. You’d almost not even have to advertise.
Electric vehicles, while nowhere near an immensely popular means of propulsion (yet?), are on the rise. ANY high-end EV GM can successfully get into the market, following the model of Tesla, would be a big big win.
Hummer returning as an EV?!? Take the publicity generated by any general Hummer return, and magnify it x10.
If GM sticks to the strategy you used in your comment, and makes sure the Hummer is very capable off-road, it will be a sight to behold in the automotive world, and beyond. Even if the made a Hummer separate from GMC, it could still work. Like you, I am eagerly waiting to see what happens. Very exciting!
@G8Burnout
I totally agree. GM will get basically free Advertising like Tesla is getting right now.
But GM has to do it right. Has to be Niche.
You strike me as someone that saw no potential with Saab 10 years ago.
It’s been 15 years since I’ve seen a newer Land Rover off-road.
On the Op-Eds side: their off-road tech is air suspension and trick differentials. A reliable air suspension would fit in on any lux Y trim Cadillac. E-diffs on any performance/capability trim. The challenge would be styling a Cadillac EV utility for an off-road Y trim split, my opinion.
It’s interesting articles on Hummer don’t tend to mention the Raptor. It would be interesting to see if the Tesla takes a bite from the Raptor as another ‘hubris’ vehicle.
I am well educated, successful and wealthy (all the things you clearly are not). I owned a Hummer and loved it.
I am not an empty-headed EV Sycophant but, I would certainly give a serious look-see at a new “Hummer” EV product.
Not even worth a real response my man. Very Glad to hear that you are doing so Well in Life.
I want the Best for All Mankind including rude people such as yourself.
Sorry if Elon or any other visionary has hurt you recently. Maybe you can get to your Safe Space or something.
I do not care what Propulsion system is used. I want GM to be the Best at it. And since EV’s are the Future around the World, then I cannot wait for the awesome potential of an EV Hummer. Go GM Go!!!
I guess I feel that GM should just make the high end off road effort with the GMC brand.
I have long thought GMC should already have a RWD/AWD mid-sized SUV on the Canyon platform.
If the new Canyon IRS will carry the EV or ICE, just do the same thing Rivian is doing with the Canyon and a Jimmy or something like that and a REAL Denali trim. The Denali is still a desired name GM hasn’t quite ruined it like Cadillac YET, and I bet the new Yukon Denali interior, and soon to come truck Denali interior will be great also !
So I say, let Cadillac handle the EV sedan and mid-sized ” true luxury ” space !
So I say, let GMC be the off road ” true luxury truck ” space !
GM, AGAIN, needs to, AGAIN, quit thinking a name is going to make a product sell better, GM, you should fire these people and spend the money you are paying them to tell you this, on the vehicle to make it sell its self !
The screw up on the Denali truck interior, just about ruined the Denali name, so GM corrected it in the Yukon, I would bet.
One more time, the ” NAME ” is not going to make the vehicle any longer, GM you have spent all that, there is nothing left !
A Hummer X
A Corvette X
A Cadillac X
A Denali X
It just does not matter any longer GM, you need to DELIVER something !
And once again, so far, you are 2 years ( at least ) behind !
You CAN NOT bring an over priced, under delivered, vehicle to WIN, two years late,
SOMTHING HAS TO GIVE HERE TO WIN.
I have a better idea. Take the new irs tahoe and make 2, 2-door variants; a Tahoe SS and a Tahoe ZR2. Use your imagination for details, but i honestly think a 2 door tahoe ss would take back lost camaro sales to the challenger and a tahoe zr2 would be the new k5 blazer and hummer replacement while using the gm parts bin approach, minimally.
Why bring back hummer when all you gotta do is make zr2 a legitimate sub-brand???
The zr2 Colorado is way more off road capable than any hummer already, just give us tahoe, suburban, and silverado variants. Gm’s biggest mistake with the trailblazer was not replacing the traverse with the Australian Colorado based trailblazer, so that they could zr2 it and give gm a legitimate land rover/land cruiser competitor.
Hummer is a joke to everyone except corporate gm guys. Jeeps will always go places hummers can’t. Hummers are just old tahoes, trailblazers, and colorados with jeepish styling. This is why hummer shouldn’t come back. Jeeps are mountain goats, and hummers are domestic pigs. BUT, ZR2 DOES HAVE POTENTIAL.
You sure have to do a lot of work one keep just to get it to follow a HUMMER . I’d sure hate to drive s Jeep to the hunt camp 250 miles away, have to see the chiropractor when I got there find some pain pills from somewhere from riding that thing Jeeps just are not any good for a long trip I can’t figure out why Jeep person is interested in what to do with AMG. I guess that’s what a Jeep wants to be when it grows up is an H2.
Well said! I think GM would be well served by leveraging not only the brand equity of Hummer, but also their core luxury attributes. Haven’t yet met a person who gushes about the idea of taking a Jeep for anything longer than a 10 minute trip, but still hear Hummer loyalists talk about their combinations of off road capability combined with everyday comfort and luxury.
That’s the dumbest shit I’ve ever heard, people didnt like it because it was bad on gas (when in reality it gets about the same mpg as the new trucks) so making hummer electric would solve that problem. His whole point doesnt even make sense.
Hummer is no solution to Jeep. That should be GMC turf. Chevy is trying with faux Blazer which will not match Cherokee or Bronco.
Wrangler is today’s Camaro. GMC needs a rival and the Humvee name is an option but too American for global sales.
I love/drive EVs and would even consider an EV truck but I AM NOT paying Cadillac or Hummer premium pricing just for the novelty of having a fancy “badge” on the vehicle. GM needs to just make a respectable “Chevy” with respectable specifications with regard to range, utility, unique features, etc. if they want to compete.
If Tesla can build a $50K truck with AWD, and 300 miles of range, then GM/Ford/others should be able to do it to. Granted, Tesla has yet to prove they can hit this price point, but a line has been drawn and this is the new standard which people will expect.
https://www.motor1.com/news/391414/bmw-committed-combustion-engines/
They are smart.
They know that the internal combustion audience isn’t going anywhere.
I just want to add this for thumbs down, Ha, Ha !
But its the truth, we have 4 people around us who just got rid of there Yukon’s and replaced them with the Grand Cherokee Limited ?
I drive an H2 I love it I hope Hummer comes back they never should have stoped making them. As for off road Hummer leave Jeep in its dust. Most jeep owners i meet talk smack until they get in my hummer then they say i never realized how nice this is.
Again, there’s always someone who doesn’t like Hummer. I own a Jeep as well as a Toyota 4 runner and a H2. They all have a place. I love my Hummer, I’m not worried about the ECO System. And I will by a new one if it comes out. Not for any other reason then I’m not purchasing for anyone other then myself.
Everyone that hated the Hummer only hated it because it was a gas guzzler.
Now everyone that hated it will buy this electric one because it will be powered by the solar they put on their house.
And everyone that loved the Hummer will buy it because they already loved it and that didn’t change.
And it’s under the GMC, the brand that is known for being expensive because it’s better.
I didn’t like the original Hummer, but I’m arguing between getting this and the cybertruck because I love the look of the Hummer light bar, but the Cybertruck sounds like it’s better in every way. Which is why I’m waiting to hear more about the Hummer to make my decision.