The No. 88 Chevrolet Camaro ZL1 1LE of Alex Bowman will carry a new Chevrolet Accessories livery for 26 races during the 2020 NASCAR Cup Series season.
The paint scheme will promote the Adam’s Polishes, NOCO and Truck Hero brands, which are key Chevrolet Accessories partners. The hood logo will rotate between the three brands for different races, but the ChevyGoods.com site will remain on the side of the car for all 26 events. General Motors says it will promote the Adam’s Polishes, NOCO and Truck Hero brands through the ChevyGoods.com site and will also host giveaways and contests through the landing page.
“NASCAR fans take pride in their vehicle ownership,” Jim Campbell, Chevy’s U.S. vice president for performance and motorsports, said in a statement. “With Chevrolet Accessories, customers can personalize and enhance the appearance, performance and capability of their Chevy. We’re pleased some of our key partners like Adam’s Polishes, NOCO and Truck Hero are teaming with Hendrick Motorsports to promote these great accessories.”
“This is a tremendous opportunity to promote Chevrolet Accessories, and we’re pleased to welcome Adam’s Polishes, NOCO and Truck Hero to the racetrack in 2020,” added Hendrick Motorsports owner Rick Hendrick.
The No. 88 Chevrolet will also carry a Valvoline livery during the 2020 Daytona Speedweeks, which includes the non-points Clash at Daytona race on February 9th and the 62nd running of the Daytona 500 on February 16th. Valvoline is a long-time partner of Hendrick Motorsports, with Bowman having partnered with the oil company before in the past. The company also served as the title sponsor of the No. 88 Chevrolet for select races when it was still being driven by Dale Earnhardt Jr.
“I’ve always been a huge fan of the Valvoline brand and have an awesome relationship there, so I’m really proud to have them on board for Speedweeks,” Bowman said. “I also can’t imagine a better fit than bringing Chevrolet Accessories to our 2020 program, and I’m pumped about working with Adam’s Polishes, NOCO and Truck Hero. All of our No. 88 team partners are right up my alley, and I’m ready for a big season.”
Bowman took one race victory last year at Chicagoland and posted seven top fives, finishing the season twelfth in the standings. He’ll be looking to improve on that performance in 2020, with Chevrolet looking to return to form with its new ZL1 1LE NASCAR Cup Series body.