The Chevrolet Monte Carlo nameplate was produced in four generations between 1970 and 1987, then revived for a fifth and sixth generation between 1995 and 2007. With a two-door coupe body style, a luxurious interior, and the occasional high-performance treatment, the Monte Carlo was a mainstay of the Chevy lineup for decades, and now, we’re kicking out the nostalgia feels with the following 1979 Chevrolet Monte Carlo commercial.
The model featured here comes straight out of the nameplate’s third generation, which was downsized compared to previous model years in response to pressure from the ’70s Gas Crisis and competing Japanese products. The traditional flat, rectangular grille was still in place, but the rest of the car was smaller and sleeker than before. The wheelbase shrunk to 108 inches, while overall length was down to just 200.4 inches.
Mixing long shots of the two-door’s exterior and interior, the commercial focuses on the Chevrolet Monte Carlo’s high-end appeal and affordable luxury.
“Think of yourself in a special way in the new Monte Carlo from Chevrolet,” sings the opening lines as the camera zooms in on the Monte’s profile. The shot gives us a look at the two-door’s attractive shoulder line and trim bits, then switches to a panning interior shot where we see the Monte’s upholstery, two-spoke steering wheel, and various trim bits. The cabin layout looks plush and comfortable, with broad seating front and back.
“Standing tall, feeling proud,” the singer continues. “Put a little distance between yourself and the crowd.” With that, the Chevrolet Monte Carlo drives off into the sunset.
Does this 1979 Chevrolet Monte Carlo commercial conjure any memories? Do you want to see the nameplate return? Let us know your thoughts in the comments, and don’t forget to subscribe to GM Authority for more Chevrolet Monte Carlo news, Chevrolet news, and around-the-clock GM news coverage.
Comments
I have always liked that car. What a classy look and would love to find a really clean one yet today. Not sure about the T-tops however. As for the commercial, I’ve always liked the ones from that era over those of today’s cars racing around like a bunch of clowns. It’s just my opinion, but if a commercial has to put a disclosure saying “closed track” or “professional drivers, do not attempt this” or anything of that sort, then they shouldn’t be advertising as such.
The A/G body line has always been a favorite of mine. Classy good looking cars with nice lines and elegance. Infinite ways to equip them, 5-6 interior color choices, loads of exterior choices, numerous engine choices with little to no restrictions, stick or auto and 3 or more front seating configurations 2 doors, 4 doors, wagons and truck bed ElCaminos all on an isolating full perimeter frames which none of the other mid size domestic cars had.
I have owned no less than 12 of these cars.
1979 light blue Grand LeMans sedan with Pontiac 301 2BBL V8
1979 yellow Cutlass Calais coupe with Olds 260 V8
1980 maroon Grand Prix LJ with Pontiac 301 4BBL V8
1980 white Grand Prix SJ with W72 Pontiac 301 4BBL V8
1981 light blue Cutlass LS sedan with Buick 231 V6
1981 tan Cutlass Supreme coupe with Olds 260 V8
1981 white Grand Prix coupe with Pontiac 265 V8
1982 two-tone blue Regal Sport coupe with Buick 231 turbo V6
1982 white Cutlass Supreme sedan with Chevy 305 4BBL V8
1983 brown Cutlass Brougham coupe with Olds 307 4BBL V8
1985 gold Cutlass Supreme coupe with Olds 307 4BBL V8
1987 two tone blue Cutlass Supreme coupe with Olds 307 4BBL V8
The only 2 out of this bunch that gave me issue was the 1979 Lemans when the 301 started knocking one morning upon startup because the previous owner rarely ever changed the oil and the entire engine was sludged up really bad and the 1981 white Grand Prix needed it’s metric 200 rebuilt which at the time only cost me 300 dollars total in and out of the car! Live and learn I guess.
Like the Impala let these two vehicles R.I.P. both had a GREAT run back in the day but I don’t see GM ever bringing them back , and that’s sad.
G-Body’s for the win….!!!!!
This is being picky but in 79 it was an A body. They did not become a G body till 82.
Sorry it just drives me crazy.
This is really a cool old-school machine, I think many people liked it, I heard about it when I read an essay about “Testing Animals” at https://tooly.io/animal-testing/ , the topic is very clearly demonstrated people’s attitudes to animals and talks about the pros and cons of testing on animals.
Fantastic cars, but GM killed them and the segment by going FWD. In “my” perfect world I could go buy a brand new 2020 Cutlass Supreme 2 door coupe or a Grand Prix, modern versions of these 2 doors….