GM truck sales fell 1 percent to 963,052 units during the 2019 calendar year in the United States. The sales results, which include the Chevrolet Silverado and Colorado, as well as the GMC Sierra and Canyon, places The General 23,045 units behind the 986,097 trucks delivered by cross-town rival – the Ford Motor Company.
GM outsold all other rivals, selling 289,311 more pickups than FCA, 602,578 more units than Toyota, 859,169 more than Nissan and 919,718 more than Honda.
Sales Numbers - GM Pickup Trucks - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.34% | 163,341 | 161,178 | -1.70% | 575,600 | 585,581 |
| GMC SIERRA | +2.09% | 68,722 | 67,312 | +5.82% | 232,323 | 219,554 |
| CHEVROLET COLORADO | -15.06% | 25,484 | 30,004 | -9.30% | 122,304 | 134,842 |
| GMC CANYON | -20.61% | 6,525 | 8,219 | -1.99% | 32,825 | 33,492 |
| TOTAL | -0.99% | 264,072 | 266,713 | -1.07% | 963,052 | 973,469 |
Only one GM truck – the GMC Sierra – increased sales during the 2019 calendar year. All other models, including the Chevrolet Silverado and Colorado, along with the GMC Canyon, saw sales drop. We attribute this circumstance to low retail availability as a result of two factors:
- The launch of GM’s full-size pickup trucks (Silverado and Sierra) during the first half of the year, which limited availability of more affordable models to later on in the launch cadence, and
- Issues associated with the 40 day-long UAW strike that impacted production in the final quarter of 2019 (impacting all four trucks)
Sales Numbers - Ford Pickup Trucks - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| FORD F-SERIES | +1.58% | 233,952 | 230,312 | -1.41% | 896,526 | 909,330 |
| FORD RANGER | * | 33,059 | * | * | 89,571 | 0 |
| TOTAL | +15.93% | 267,011 | 230,312 | +8.44% | 986,097 | 909,330 |
At Ford, F-Series sales saw a 1.4 percent decrease to 896,526 units, while the new Ford Ranger managed to record nearly 90,000 deliveries. The Blue Oval will introduce an all-new F-150 later on in 2020, along with a new Bronco pickup truck.
Sales Numbers - FCA Pickup Trucks - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| RAM RAM PICKUP | +6.93% | 172,579 | 161,397 | +18.01% | 633,694 | 536,980 |
| JEEP GLADIATOR | * | 16,663 | * | * | 40,047 | 0 |
| TOTAL | +17.25% | 189,242 | 161,397 | +25.47% | 673,741 | 536,980 |
FCA managed to grow Ram Pickup truck sales 18 percent to 633,694 units, while 40,047 units of the new Jeep Gladiator were delivered. Overall FCA pickup truck sales 25 percent to 673,741 units, outpacing GM’s negative growth rate.
Sales Numbers - Toyota Pickup Trucks - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| TOYOTA TACOMA | -0.92% | 61,179 | 61,750 | +1.28% | 248,801 | 245,659 |
| TOYOTA TUNDRA | -15.96% | 25,611 | 30,476 | -5.57% | 111,673 | 118,258 |
| TOTAL | -5.89% | 86,790 | 92,226 | -0.95% | 360,474 | 363,917 |
Toyota pickup truck sales were stable during the 2019 calendar year, totaling 360,474 units. Toyota Tacoma sales increased 1.28 percent to 248,801 units while Toyota Tundra sales fell 5 percent to 111,673 units. A redesign of the Tundra is expected in the near future (prototype pictured above).
Sales Numbers - Nissan Pickup Trucks - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| NISSAN FRONTIER | -11.90% | 17,683 | 20,072 | -9.14% | 72,369 | 79,646 |
| NISSAN TITAN | -51.65% | 6,102 | 12,620 | -37.55% | 31,514 | 50,459 |
| TOTAL | -27.25% | 23,785 | 32,692 | -20.15% | 103,883 | 130,105 |
Nissan truck sales fell 20 percent 31,514 units. That was made up by a 9 percent drop in Frontier sales and a 37 percent droop in Titan sales.
Sales Numbers - Honda Pickup Trucks - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| HONDA RIDGELINE | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 |
| TOTAL | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 |
Honda Ridgeline sales increased 9 percent to 33,334 units.
Sales Numbers - Pickup Trucks - 2019 Calendar Year - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 | YTD 19 SHARE | YTD 18 SHARE |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +1.58% | 233,952 | 230,312 | -1.41% | 896,526 | 909,330 | 29% | 31% |
| RAM RAM PICKUP | +6.93% | 172,579 | 161,397 | +18.01% | 633,694 | 536,980 | 20% | 18% |
| CHEVROLET SILVERADO | +1.34% | 163,341 | 161,178 | -1.70% | 575,600 | 585,581 | 18% | 20% |
| TOYOTA TACOMA | -0.92% | 61,179 | 61,750 | +1.28% | 248,801 | 245,659 | 8% | 8% |
| GMC SIERRA | +2.09% | 68,722 | 67,312 | +5.82% | 232,323 | 219,554 | 7% | 7% |
| CHEVROLET COLORADO | -15.06% | 25,484 | 30,004 | -9.30% | 122,304 | 134,842 | 4% | 5% |
| TOYOTA TUNDRA | -15.96% | 25,611 | 30,476 | -5.57% | 111,673 | 118,258 | 4% | 4% |
| FORD RANGER | * | 33,059 | * | * | 89,571 | 0 | 3% | 0% |
| NISSAN FRONTIER | -11.90% | 17,683 | 20,072 | -9.14% | 72,369 | 79,646 | 2% | 3% |
| JEEP GLADIATOR | * | 16,663 | * | * | 40,047 | 0 | 1% | 0% |
| HONDA RIDGELINE | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 | 1% | 1% |
| GMC CANYON | -20.61% | 6,525 | 8,219 | -1.99% | 32,825 | 33,492 | 1% | 1% |
| NISSAN TITAN | -51.65% | 6,102 | 12,620 | -37.55% | 31,514 | 50,459 | 1% | 2% |
| TOTAL | +6.25% | 840,601 | 791,128 | +5.98% | 3,120,581 | 2,944,393 |
Overall U.S. pickup truck sales increased 6 percent to 3,120,581 units during the 2019 calendar year.
Going forward, we expect GM truck sales to increase during the 2020 calendar year, so long as there are no issues/disruptions surrounding supply and/or production.
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Comments
General Motors’ poor sales numbers could be worst given the boring styling as they need to inject some innovation and creativity as it’s difficult to tell one design model from another.. it’s like trying to differentiate different shades of beige.
That take is way off from reality.
The styling of the new trucks hits the mark. The availability due to 1) launch cadence and 2) the strike is what caused the decline in sales volume.
2020 CY will be a whole different story.
It totally agree with your comments. The strike was a killer and unfortunately GM will be likely be the UAW’s strike target during the next collective bargaining agreement as well to set the stage for the other American brands.
The styling though controversial to some is what the brand needed. Those complaining will come around to liking it just like Ford and Dodge truck designs. Those buyers were pulling their hair out but came around in time. The drastic Ram third generation design released in 2002 caused all kind of stir. Though a homely looking truck like the Jeep CJ’s/Renegades, grew on a lot of people and the rest is history.
With smart updates on this new GM truck platform in years to come, it could become the dominating leader in light trucks once again!
The only boring styling is the current Ram lineup. What generic, vanilla design language.
The 2019 Ram 1500 looks awful. Like a soft, bubbly Toyota Tundra with McDonalds arches for wheel wells. No wonder I see so many die hard Ram fans that are morbidly obese. Ram knows their fans well.
The new Ram front ends are hideous and I hate that the designers had to mess with the wheel well arches. What was wrong with the round wheel wells? They didn’t need to turn them into weird mcdonalds arches. Looks awful. I’m one of the few Ram fans actually willing to admit it.
I usually agree with Alex on most everything but I do feel the styling is wrong on (once again) the Chevy. I’ve watched lifelong Chevy loyalists leave over to Ford and Dodge trucks since the 2003 slant eye trucks came out. This is nothing new. The largest mass exodus came in 2007 with the new design at the time. The fender bulges, plastic bumper end caps and overall odd styling and weak front end really put people off. The poor build quality didn’t help hold the die hard’s loyalty for long either. They redeemed themselves slightly with the launch of the 2014 with the retro square body design and brought a few Chevy guys back on board with the clean front end. Yet turned to the transformer look on the MCE and turned many away or forced them into the HD that kept the classic front end.
And here we are again with the bizarre front ends. Not only on the 1500 but the HD too. And once again back to cost cutting on build materials. Save for the 2014/15, Chevy has literally shot themselves in the foot for 17 years now. For decades they had the hands down best looking trucks on the road. Very conservative, classic and clean designs that stood the test of time even all these years later. What happened?? Who has been in charge of their styling and designs? Why did GMC get to keep the classic styling in 2003 and not Chevy? Only to continue that trend on each generation since. In 07 the GMC got clean lines (not big fender bulges), a full front bumper with no plastic blobs on each end and a great grille. And GMC continues to keep the clean looking front clips while Chevy continues with the bizarre front ends. Unless you’re a General Motors loyalist, why would a Chevy guy (of which I am one) stick around? Many Chevy guys aren’t loyal to GM and all of it’s other brands. They are or were loyal to Chevrolet.
I’m super happy Chevy finally got nice clean wheel well designs on both the 1500 and HD now. I’m not even knocking the interiors while they could definitely be better. They really need someone to come in and clean up their front end designs though. They’re even taking their cleanest front end on the Colorado and doing the transformer treatment on that too now. I don’t understand? Just like the Camaro front end they were thankfully forced to fix in 1 years time. These front end treatments are very off putting. I love Chevrolet and what it used to be but it’s hard to root for them when it’s once styling mess after another. They were once the heart and soul of this company and had drop dead gorgeous designs for cars and trucks. Yet today, if you took away the Chevrolet Corvette, I’m not sure what they really have that’s all that great or will stand the test of time.
Alex is surely a GM loyalist. You will be HARD PRESSED to see him make any meaningful criticisms of GM. And it is for these reasons GM feels they are ‘safe.’ For those of us that REALLY want them to do well, sites like these hinder true progress.
For every “loyal” Chevrolet truck buyer that Chevrolet ends up losing because of styling of the new Silverado, they will end up gaining one (or more!) from competitive makes.
I would also warn against using “man-says” statistics as accurate representations of what’s actually taking place in the market. A handful of guys liking (or not liking) something typically doesn’t accurately represent the true scenario, and is often the cause of bad samples in the world of statistics.
In other words, do not let a loud minority detract from the direction of the majority. In this case, that loud minority bashes the new Silverado, while the quieter majority is buying them up and loving them. We’ll see what happens this year… but my money is on healthy sales volume gains for the Silverado and Sierra (given no more strikes or other production issues).
Will – that’s some strong conjecture you’re got there! Allow me to elucidate you with hard evidence instead of guesswork. At the link below, you will see a smorgasbord of pieces where GM Authority second guesses and/or critiques GM’s moves. Have a look for yourself when you feel like learning the facts, rather than spouting baseless fiction:
https://gmauthority.com/blog/category/article-type/gma-special/opinion-desk/
I took the bait and took a look. JONATHAN sure does write a lot of articles. You’re writer, but can you read!? Alex, as in you, not the site, will be hard pressed to make meaningful criticisms of GM. Baseless? I’ve been coming to your site FOR YEARS and have watched in COUNTLESS comment threads your loyalist defense of GM. Meaningful criticisms. Not articles that refer to “missed market opportunities.” Go check out GMs twitter feed. Most tweets start the same: “We are so sorry to hear, blah, blah, blah… “The dealer that I’m close to has a lot FULL of trucks. You want facts? Chevy is #3 to Ram, and GM trucks, not just Chevy, are trailing Ford, yet you blame the strike? But my expectations for you to say they have cheap interiors is just too far fetched…
GM has almost always trailed Ford. Meanwhile Ram sales are still far behind in 3rd place. Nothing has changed.
And there is something wrong with that? It is no different than someone who buys everything from Ford or Toyota.
People that switch to Ford or Ram because of looks of the truck are the kind of people that don’t use a truck like a truck to begin with. Ford insists on using a cheap 4WD system that is just plain unreliable. Plus their aluminum bodies are a complete betrayal to those of us that always relied on Ford to build trucks the right way. Their aluminum beds just don’t hold up like the steel beds have always held up to work. As far as Ram goes, they haven’t built a respectable half-ton since the early 2000’s when they had a solid front axle. These days all they build are trucks that are the same size as half-tons, but have the suspension and payload handling of a little mid-size truck. I couldn’t believe what I was seeing when they showed off the front suspension and talked about their plastic suspension control arm. It’s bad enough that their air ride suspension is unreliable chinese junk, then they pull out a plastic “composite” control arm that’s there to cut weight at the expense of long term durability. Nope, Ram made it pretty clear with the 2019 1500 that they are building sedans that look like trucks. When a Ram Laramie only has 1397 lbs of payload handling, it’s obviously a wanna-be truck.
The Ram’s suspension is all about soft ride, there’s zero durability. It’s hilarious watching guys with overpriced Mopar lifts and big tires on their 1500’s, out trying to off-road like a Power Wagon. They usually end up with a busted upper ball joint or they blow out one of the wimpy CV axles Ram uses these days. I didn’t dare off-road with my Ram 1500 because I knew better, even if it was a Rebel. They don’t build them durable enough for anything more than muddy access roads. I would even take a Sierra AT4 over a Ram Rebel all day long. No plastic control arms and air bag suspension for me.
saw plenty of trucks on lots during strike maybe the new body design and cheap interior had to do with it funny the gmc was up ex-chevy buyers,loyalists to gm moving over ls engines the best thing about gm trucks
The styling of the trucks is always a personal thing. The interior was a swing and a miss. I truly feel they could have done a lot better than this. The Ford went on sale in 2014. The GM trucks are new. They should be winning on many more areas of execution than they are. In other words there should be no debate on which truck is better. A truck that is 6 years old, actually design wise it is older vs a truck that is barely a year out of the gate. GM can talk all they want about the bottom line and profit per vehicle but come on you know, I know, even the kids in public school drawing sketches of their dads trucks know that its so cool to be able to say that a certain truck sells the most. The good people at GM are losing sleep over this one.
And with the increased awareness of quality and longevity then maybe we will say truthfully that the number one selling vehicle is also the best built vehicle. That doesn’t always happen that way.
Ford won’t roll over and die when it comes to their trucks. Why would they as they are the major reason that the lights are still on there. The answer is simple for GM and that is build a better truck that includes a better interior and styling that says hell yeah instead of what the hell.
New F150 coming. Ram always being warmed up again and again. What makes a vehicle better? Competition. What makes a truck better? People who are not afraid to think they can be number one. That’s Ford and Ram at the moment. Time to step up GM or step back. (again)
I am seeing the new Silverados everywhere in my town. Not saying that where I live represent the rest of the country but it is a good sign. With the new interior update coming I think they will sell even faster.
When they fix that interior, I’m SOLD. I’m a GM man. No matter how pissed they make me, I’m on board when they do it right!
GM lost me.
Ive owned a Corvette, G8 GT, SS, Enclave, Sierra, GTO, I was GM through and through. Now however, the Camaro and Corvette are focused on Europe and its rivals. GM throws the 3.6 in everything while its rivals put much more entertaining options under their hoods. GM has no performance SUV, crossover or trucks. GM got so cheap that they threw basically the same interior in the previous truck in the new trucks.
This is why I ordered a Raptor
Can anyone find out how many sales go toward Rental services/ Fleet sales for Ford, GM and Ram?
Sales will pick up, I seen a lot more GMC’s over the years and especially the new ones. Could have they done better with the interior of course.. but Ram was selling there ”classic” truck with $12,000-$20,000 rebates so that also affected their hike in sales.. Ram did do a great job with their new truck with their interior though.
I’ve tried finding the fleet data with no luck. GM has made it clear that they have step down their rental game in recent years and from personal experience, I find this true as more FCA and Ford Trucks seem to be available on rental lots.
However, I’m curious if GM is quietly putting all bets on the development of their electric vehicles, which is leading to the not-so exciting new model releases. I’m anxious to see the release of the GMC Hummer and if this will set a new bar for trucks.
You have to pay for the in-depth analysis reports to see fleet sales. Sometimes you can pick up information from earnings calls.
Ford is the king of fleet sales, which includes rentals by the way. Fleet sales of F-series was in the 35-40% range in 2019.