For first time in the Mercosur region of South America, General Motors is presenting the new Chevrolet Silverado in a special exhibition in Cariló Park, on the Atlantic coast of Argentina. Surprisingly, the automaker decided to put two units of the new Silverado on display in order to gauge the interest of pickup truck and 4×4 enthusiasts in the country.
As such, the 2020 Chevrolet Silverado is exhibited at the event to measure the public’s opinion and prepare its potential launch in the Argentine market. Sources familiar with the matter informed GM Authority that the official launch of the full-size pickup in Argentina could occur in 2021, as the manufacturer is currently defining the appropriate specifications for that country and its entire business plan.
The two units exposed in Argentina are LT Trail Boss variants, equipped with the 5.3L L84 V8 engine developing 355 horsepower and the eight-speed automatic transmission. This configuration is fitting for the occasion, where GM is offering test drives and off-road crossings to the public in order to show the full potential of Chevrolet’s pickups.
For decades, Argentina has been known for having a very competitive midsize pickup truck market, and two changes recently occurred that help expand the full-size segment. First, the country’s automotive legislation went through some changes in the beginning of 2018, allowing the homologation of North American-specification vehicles such as the Chevrolet Silverado.
Also, the South American country charges stiff taxes to limit importation in the automotive sector. However, since they are classified as commercial vehicles, all pickups are exempt from these taxes – which have a greater impact on the local industry over the past year. This has encouraged sales of pickup trucks in recent years, and prompted the recent introduction of the Ram 2500 as well as the Ford F-150 in Argentina.
Argentina will become the second South American country where the fourth-generation Chevrolet Silverado is marketed – after Chile. The full-size pickup likely won’t be introduced in Brazil or other countries in the region. Meanwhile, the new Silverado Trail Boss will be in display until February 9 on the Chevrolet Ride in Cariló Park.