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GM Canada Sales Decrease 11 Percent In 2019 Calendar Year

GM Canada sales decreased 11 percent to 256,795 units during the complete 2019 calendar year. Sales increased at Cadillac while decreasing at Chevrolet, GMC and Buick.

“We achieved solid year-end results in 2019,” said Sandor Piszar, vice president, sales, service and marketing, GM Canada. “As Canadian consumer preferences shifted significantly toward crossovers, SUVs and pickups in 2019, we remain well positioned for success in 2020 with our full lineup, and several new entries in key growing segments featuring the latest in technology, functionality and design,” he added.

GM says its brands are poised for success in 2020 with all-new products set to launch soon. Among these are the all-new Chevrolet Trailblazer, Buick Encore GX, Cadillac CT5 and Cadillac CT4, as well as the next generation of full-size SUVs – the 2021 Chevrolet Tahoe and Suburban, GMC Yukon and Cadillac Escalade.

GM Canada Sales Notes – 2019 Calendar Year

  • Total GM Canada sales during 2019 decreased 2.3 percent to 256,795, comprised of:
    • 190,718 retail sales
    • 66,077 fleet sales
  • Chevrolet Bolt EV had a record sales year, with sales increasing 55.5 percent over 2018
  • Chevrolet Spark also had a record sales year, with total sales up 53.8 percent over 2018
  • Chevrolet Trax sales increased 15.6 per cent for the calendar year
  • The outgoing Chevrolet Corvette laid a foundation of success in 2019, with total sales up 12.2 percent vs. 2018 ahead of the highly anticipated mid-engine Corvette, the 2020 North American Car Of The Year, which will hit Canadian dealer later this year.
  • Buick solidified its place as brand focused on utilities in 2019 to align with Canada’s largest and fastest growing segment. Buick Envision sales reflected that focus with total sales up 8.6 percent for the calendar year.
  • Chevrolet Silverado 1500 and GMC Sierra 1500 total sales were up 2.9 percent in 2019. A focus on light-duty Crew Cabs models paid off, with total sales up 18.5 percent for the calendar year.
    • Specialty models like the GMC Sierra AT4 and Sierra Denali as well as the Chevrolet Custom TrailBoss and LT TrailBoss have also been making significant waves, becoming the fastest-selling editions on the market.

Brand Sales – 2019 Calendar Year

Sales Results - Q4 2019 - Canada - Chevrolet

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
BLAZER* 873**2,738 0
BOLT EV+73.39% 1,186684+55.53%4,050 2,604
CAMARO-26.40% 275374-16.25%2,236 2,670
CITY EXPRESS-80.24% 15-96.48%7 199
COLORADO-31.10% 1,3611,975-12.75%8,156 9,348
CORVETTE-16.22% 179214+12.20%1,710 1,524
CRUZE-84.83% 7574,989-63.94%9,478 26,287
EQUINOX-38.21% 2,8154,556-16.73%17,846 21,432
EXPRESS-28.83% 9651,356-11.17%4,208 4,737
IMPALA-71.98% 208742+0.26%3,884 3,874
MALIBU-21.69% 1,1491,467-12.46%5,823 6,652
SILVERADO+4.65% 11,84111,314-3.34%53,484 55,334
SONIC-100.00% 068-99.47%15 2,831
SPARK+129.12% 1,597697+53.79%7,582 4,930
SUBURBAN-24.09% 375494-20.45%2,244 2,821
TAHOE+2.19% 808791+16.36%4,147 3,564
TRAVERSE-22.86% 1,1091,438-5.48%6,157 6,514
TRAX+84.71% 1,357735+15.62%5,085 4,398
VOLT-98.72% 12938-54.43%1,958 4,297
CHEVROLET TOTAL-18.17% 26,86832,833-14.15%140,808 164,016

Sales Results - Q4 2019 - Canada - Cadillac

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-99.25% 1132-96.99%47 1,561
CT6-14.05% 4957-26.47%175 238
CTS-50.40% 4285-48.57%233 453
ESCALADE-14.35% 392458-12.95%1,593 1,830
ESCALADE ESV-17.96% 201245-13.19%823 948
XT4+105.19% 751366+703.26%3,205 399
XT5+4.91% 1,3041,243-17.06%4,928 5,942
XT6* 243**383 0
XTS-73.47% 32121+1.72%531 522
CADILLAC TOTAL+11.42% 3,0152,706+0.21%11,918 11,893

Sales Results - Q4 2019 - Canada - Buick

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ENCLAVE-39.42% 6221,027-29.22%2,493 3,522
ENCORE+3.99% 2,4402,346-2.46%10,196 10,453
ENVISION+2.09% 831814+8.65%2,915 2,683
LACROSSE-54.45% 75165-40.52%389 654
REGAL-66.47% 132394+40.43%1,188 846
VERANO* 00-50.00%1 2
BUICK TOTAL-13.60% 4,1004,745-5.39%17,182 18,160

Sales Results - Q4 2019 - Canada - GMC

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ACADIA-27.25% 7681,056-22.84%3,965 5,139
CANYON-42.42% 9871,714-27.10%4,889 6,706
SAVANA+4.43% 1,1621,113-14.95%5,565 6,543
SIERRA+0.54% 12,42412,357-3.28%54,400 56,242
TERRAIN-30.21% 2,5503,654-7.56%12,745 13,787
YUKON+38.64% 1,312946-8.60%5,323 5,824
GMC TOTAL-9.48% 19,20321,214-7.80%86,887 94,241

Sales Results - Q4 2019 - Canada - GM Totals

BRANDQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
CHEVROLET TOTAL-18.17% 26,86832,833-14.15%140,808 164,016
CADILLAC TOTAL+11.42% 3,0152,706+0.21%11,918 11,893
BUICK TOTAL-13.60% 4,1004,745-5.39%17,182 18,160
GMC TOTAL-9.48% 19,20321,214-7.80%86,887 94,241
GM CANADA TOTAL-13.52% 53,18661,498-10.93%256,795 288,310

About The Numbers

  • All percent change figures compared to GM Canada sales for 2018 year, except if noted

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Wow, Chevrolet needs to do some interior TLC to the Equinox (ugly base screen) to bring those numbers up.
    Kneecapping the Oshawa plant was horrible for brand image in Canada.
    RAV4/CRV/SanteFe are eating GMs lunch. Will GM fight back?

    Reply
  2. Yup throwing thousands of workers from the two Oshawa plants as well as the thousands of supplier workers to the curb doesn’t help matters . Plus the fact their friends and family members have sworn off GM because of the plant closing will take a great deal of time to correct.

    Reply
  3. GM has decided they are happy being a niche player but they only have a best seller in one segment ( Large SUVs). They have fallen to 3rd in pickups and rightfully so since their interiors look more dated than the truck it replaces. Walking away from passenger cars is such a poor decision since there are still millions of cars sold.

    Reply

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