Celebrated filmmaker Spike Lee will be on hand to help introduce the 2021 Cadillac Escalade in Hollywood on February 4th.
Lee has directed a short film called “Anthem” featuring the new full-size luxury SUV, which will premiere at the Escalade debut event.
“I’m honored to be part of the next generation of the Escalade, which embodies style, luxury and prestige conveyed without pretension,” Lee said in a prepared statement.
Lee has directed films such as “She’s Gotta Have It,” the 1980s film that helped kickstart his career, along with others like “Do the Right Thing,” “Malcolm X,” “25th Hour” and “Inside Man.”
General Motors says the Spike Lee film highlights the new Escalade’s new 38-inch curved OLED interior screen, which features twice the pixel density of a 4K television and the largest color range of any automotive display currently in production. GM released some details and teaser images of the new curved OLED display late last year and leaked photos of the SUV’s interior have also given us a good look at the new display. GM released its first official exterior teaser for the 2021 Cadillac Escalade this week as well.
The automaker also says Lee’s short film was shot “with Lee’s signature Double-Dolly technique, which heightens the sense of motion to draw viewers closer to the character,” and that it “captures the presence, innovation and movement of the next-generation Escalade, with reverence for its more than two decades as a cultural icon.”
This isn’t the first time Lee has worked with GM. In 2016, the filmmaker delivered a keynote speech during a GM Black History Month reception at the Detroit Marriott hotel. He also helped direct a Chevrolet commercial featuring 13-year old athlete Mo’ne Davis back in 2014 and put together a short film for NFL player Teddy Bridgewater that same year, following him as he gifted his mom with a new pink Cadillac Escalade. He also directed a Chevrolet ad campaign in 2012 with his NYC-based advertising agency Spike DDB.
We’ve already gone over our expectations for the 2021 Cadillac Escalade at length, but in addition to the new curved OLED display, some key improvements over the outgoing model will include more up-to-date exterior styling, a new T1 platform with independent rear suspension and available Super Cruise semi-autonomous driving technology.