Celebrated filmmaker Spike Lee will be on hand to help introduce the 2021 Cadillac Escalade in Hollywood on February 4th.
Lee has directed a short film called “Anthem” featuring the new full-size luxury SUV, which will premiere at the Escalade debut event.
“I’m honored to be part of the next generation of the Escalade, which embodies style, luxury and prestige conveyed without pretension,” Lee said in a prepared statement.
Lee has directed films such as “She’s Gotta Have It,” the 1980s film that helped kickstart his career, along with others like “Do the Right Thing,” “Malcolm X,” “25th Hour” and “Inside Man.”
General Motors says the Spike Lee film highlights the new Escalade’s new 38-inch curved OLED interior screen, which features twice the pixel density of a 4K television and the largest color range of any automotive display currently in production. GM released some details and teaser images of the new curved OLED display late last year and leaked photos of the SUV’s interior have also given us a good look at the new display. GM released its first official exterior teaser for the 2021 Cadillac Escalade this week as well.
The automaker also says Lee’s short film was shot “with Lee’s signature Double-Dolly technique, which heightens the sense of motion to draw viewers closer to the character,” and that it “captures the presence, innovation and movement of the next-generation Escalade, with reverence for its more than two decades as a cultural icon.”
This isn’t the first time Lee has worked with GM. In 2016, the filmmaker delivered a keynote speech during a GM Black History Month reception at the Detroit Marriott hotel. He also helped direct a Chevrolet commercial featuring 13-year old athlete Mo’ne Davis back in 2014 and put together a short film for NFL player Teddy Bridgewater that same year, following him as he gifted his mom with a new pink Cadillac Escalade. He also directed a Chevrolet ad campaign in 2012 with his NYC-based advertising agency Spike DDB.
A leaked photo of the 2021 Cadillac Escalade
We’ve already gone over our expectations for the 2021 Cadillac Escalade at length, but in addition to the new curved OLED display, some key improvements over the outgoing model will include more up-to-date exterior styling, a new T1 platform with independent rear suspension and available Super Cruise semi-autonomous driving technology.
Subscribe for more Cadillac Escalade news, Cadillac news, and around-the-clock GM news coverage.
Comments
Spike Lee.
I’m not one to judge. But, I will be honest.
That little poo’s ego is 20x’s bigger than his midget frame.
And, he is a racists of the highest order.
Nice combo, bro…
Be-U
Ok, GM should get an outstanding director like Roman Polanski, Ken Anger, Woody Allen…
Boom!
Not sure why you think he is a racist. Is he a racist because he wants betterment for Black Americans and he only casts most Black Americans in movies and short films that are relevant to their culture? He is not any different from White directors who casts most White Americans in films and short stories. If you follow Spike Lee’s movies, some of his movies are about racial injustice.
So no, Spike Lee is not racist.
But anyway, it is matterless if you think Spike Lee is racist because when the Escalade is revealed, no one cares who is introducing it because the next Escalade will be a greater success from the current model which is successful in sales currently. And even if Donald Trump was introducing the Escalade, no one would still care.
Nice points about the Escalade. About Spike Lee… not so much.
I’m a black guy. Some things he’s said in the recent past are embarrassing. I’ve lost some respect for him because of it. A little research shows that.
Still, you’re right the Escalade would sell no matter who would introduce it.
I gave you a thumbs up and tried 12 times to send a lengthy message explaining this complicated racial issue.
I’m cool with any race, as long as they treat others with respect.
“Karma never sleeps.”- KPA
Have a good one!
It would have been something if Spike Lee was hired to introduce the 2020 C8 Chevrolet Corvette; but being that the Escalade is nothing more than a bling-out Suburban, this isn’t as much of a statement.
All part of the Mary Barra effect…
Dumb down the product.
Build for the masses only.
Tone down performance. (except for C8)
It’s a shame that there are no prospects for getting the 4.2TT Blackwing engine into the CT5.
Also – I’m not hearing about all-wheel drive in the top-tier CT5 V plus or in the CT4 V plus.
No performance SUVs needed.
Avoid taking risks.
Who are you ? Where are you from ? Which GM product do you currently own or have owned ? Your name tells a different story about you ! Pardon me if I am not on target.
Racist midget – lovely. Pandering to the left.
Yup. Without diversity, we would not be able to define ourselves.
Without black, there is no white. Without up… Is there a down?
You get it !👽
Only right-wing males buy GM?, Interesting……
No. Pandering to the Escalade market.
I’ve seen plenty of rich left/right wingers buy Escalades new from FL, Tx to NYC, older Escalades in big cites you’ll see “left” voter Escalade drivers…
Am I the only one who thinks that view looks like an Elongated Chevy Impala front end? Especially with the squinty headlights and that grille
Test
GMA-Please let me post my comment.
I was buying cars before Spike was even a figure thing. When I saw this, I was like WOW! People still celebs to tell them what to buy?!! I was pinstriping cars for my bros in Houston long before Lee was even known. My customers respected me and I respected them because we all loved cool custom cars. I don’t need a person that was paid way much money to influence me on what car I should have to make me look like I’m with the “in” crowd. I’m not and never will be influenced by influencers. After owning over 350 vehicles since the age of 14 I pretty know how to make my own decisions on which cars I want. In fact, this marketing scheme will probably keep me from buying another Caddy. Regardless of my opinion, I’m sure he’ll sell Cads because most people are followers anyway.
You scared little “thumbs down” voters, need to flip it around and sit on it.
Or, here’s a novel idea. Bring your rebuttal/ reason for your distain.
Sorry for the big words. I hope you’re not confused.
👍 sit on this, sad person.
GMA- fix and update your 1980,s website’s system.
Is the most antiquated, and frustrating user experience that I experience on any other car related site.
Maybe it’s my iPhone?
Sorry, and I’ve complained before. I do not wish to see fuzzy pictures from the 70’s of buses, streetlights, crosswalks , mountains, bikes, etc to prove I’m not a bot🤖
Call some other car websites to understand and implement a 2020 resolution.
I love this site, but I do not enjoy the archaic format.
Thank you.
Love, Zcat
Talk to me, thumbs downer. Do you have a problem? Maybe I can help you.
Seems like we got cheated. We were suppose to get the Escala but instead all we got was the damn dash board. If GM thinks I’m going to replace my CT6 Platinum with a damn, overpriced, truck, they can kiss my u know what…..
Spike will get his free, but the rest will hafta fork over about $140,000 to get theirs………
While I’m against the killing of the CT6 in the US, up $140k on an Escalade should be expected. The Germans would still be undercut but I hate that a Caddy (or even a Lincoln) is “expected” not to be expensive anymore, if you’re getting a luxury car expect to pay a great sum.
Don’t wanna pay the price?, get a good deal, an less expensive model or buy used. Go to a European luxury dealer with people expecting them to give a top model away, the sales staff will run them out with pitch-forks and torches.
The 2021 Escalade is here:
https://www.cnet.com/roadshow/videos/2021-cadillac-escalade-smoother-than-ever/?utm_source=dlvr.it&utm_medium=twitter#ftag=CAD7f780fb