Many if not most heavy-duty truck owners bought their rig for its towing capabilities. But apart from reading the statistics online and watching or reading reviews, it’s hard for consumers to know which heavy-duty truck they would prefer for towing. They obviously can’t tow a heavy trailer and test out a truck’s various towing-related technology and safety features on a dealership test drive, so how are they supposed to know which one feels best with a 20,000+ pound trailer hitched up to it?
Chevrolet looked to remedy that problem in its latest ‘Real People, Not Actors’ style advertisement. Instead of surprising the so-called “real people” with a number of new Chevrolet vehicles behind a moving wall, as we’ve seen in the past, the Chevrolet spokesman in this ad offers to take them on a brief helicopter trip. We’re not sure what kind of day these folks had planned, as they have time for a helicopter ride with no questions asked, but we digress.
When they land, the customers and Chevy spokesman are greeted with a heavily wooded area and a number of 2020 Silverado HD trucks with heavy logging trailers hitched up to them. The customer is then offered to drive one of the trucks up a nearby hill with the trailer attached to feel the power and torque on offer from the 6.6-liter L5P turbo-diesel V8 that’s part of the Duramax engine family. One customer rhetorically asks if the truck is even pulling a trailer due to the ease with which it was hauling the logs up the hill, apparently impressed by the powertrain’s capability.
As the advertisement points out, the 2020 Silverado HD is capable of towing up to 35,500 lbs. when properly equipped. A Silverado equipped to haul this much, that being a 2020 Silverado 3500HD Regular Cab with two-wheel drive, a long bed and gooseneck hitch, is also seen in the advertisement towing one of the logging trailers uphill.
Check out the ad embedded below and feel free to let us know what you think in the comments.