Chevrolet Trail Boss Sub-Brand Will Be Reserved For Pickups Only
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General Motors is reserving the Chevrolet Trail Boss sub-brand exclusively for pickup trucks, GM Authority has exclusively learned from sources familiar with GM’s product strategy.
For those who may be unaware, the Chevrolet Trail Boss is a specialized model variant of the Chevrolet Silverado 1500, which offers the same off-roader equipment as the Z71 package, plus a sizable two-inch suspension lift. Highlights include upgraded monotube shock absorbers and the Z82 trailering package, as well as unique 18-inch wheels wrapped in Goodyear Wrangler DuraTrac rubber.
It’s a nice bit of kit, no doubt about it, but unfortunately, General Motors will only offer the Chevrolet Trail Boss sub-brand on pickups, which means customers crossing their fingers for an off-road-ready Chevrolet Tahoe Trail Boss model or Chevrolet Suburban Trail Boss model are out of luck.
That said, Chevy is offering the all-new 2021 Chevrolet Tahoe and 2021 Chevrolet Suburban with a fresh Z71 trim level, which includes available Air Ride Adaptive suspension, optional Magnetic Ride Control, and 20-inch wheels wrapped in all-terrain rubber. The Z71 trim also includes a unique front fascia with a higher approach angle, a front skid plate, red tow hooks, and black/black chrome exterior accents. Four-wheel-drive will be standard, while a two-speed transfer case and Hill Descent Control finish it off.
2021 Chevrolet Tahoe Z71
While it’s too bad GM’s line of full-size SUVs won’t receive the full Chevrolet Trail Boss treatment, the Silverado HD still remains a viable application for the sub-brand. GM has yet to announce a Silverado HD Trail Boss, but it would make sense to offer one – after all, Ram has the Power Wagon and Ford has the Tremor, so what about an answer from the Bow Tie?
Chevrolet Silverado HD Z71 Sport Concept
Granted, Chevy does have the Silverado HD Z71 Sport, which debuted in concept form at the 2019 SEMA Show and is slated for production for the 2021 model year. Still, as we’ve covered previously, the HD Z71 Sport doesn’t have the two-inch body lift needed to make it a bona fide heavy-duty Chevrolet Trail Boss, so we’ll have to wait and see if the Bow Tie brand picks up the slack in that regard.
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AT4 however…
TrailBoss looks to have been a mega hit. I see a ton around in southern Ontario. And with further availability of 6.2 and finally the 3.0 it’s going to explode even more
This makes sense to me to be honest. A Tahoe Z71 is fine.
I agree, even less take their SUV’s off road than the already small portion of truck owners that do. It really is just an image package for most purchaser, in that case the Z71 will be plenty especially since it can give itself a 2 inch lift with air.
They really did find a vane of gold with the Trail Boss package. Very popular package here as well. However a Trail Boss Tahoe would also be a hit here. It would add some T to what is a pretty benign 4X4. The biggest issue is if they could do it at a price that would allow it to sell.