Cadillac officially vacated its fancy New York City digs in March of last year, moving back to Michigan and taking over a new office building near the General Motors Technical Center in Warren, Michigan.
When our sister site, Cadillac Society, went to check out the offices back in December of 2018, there wasn’t much indication that a major luxury automaker was preparing to occupy the site. There were a few current Cadillac vehicles in the parking lot, but the sign out front still read “General Motors – Vehicle Engineering Center East,” with no Cadillac logo or script featured on the sign or the building. The building previously housed ad agency and GM partner Campbell Ewald.
We’re now happy to report that Cadillac has finally made itself at home in Warren and added a logo to its 30400 Van Dyke Ave location. As we can see from our exclusive photos, the Cadillac logo has been added along the upper facade of the otherwise nondescript office building and includes both the Cadillac crest and script.
Cadillac announced it was moving its global headquarters back to Michigan in September of last year. At the time, Cadillac President Steve Carlisle said moving it back to Michigan would help resolve “inefficiencies” brought on by developing Cadillac vehicles in Michigan and keeping management in New York. Engineering work is set to become extremely important to Cadillac in coming years as the company plans a shift toward electric vehicles.
Cadillac offices in NYC
Cadillac moved to New York City under the guidance of former company president Johan de Nysschen, who sought to attract a younger, different type of talent to the company by moving its HQ to the Big Apple. Advertising agency DeVito/Verdi moved into Cadillac’s old NYC offices in May of last year shortly after the company had vacated the space. The ad agency counts Cadillac rivals BMW among its former clients.
The addition of the logo to the building is nice to see, as Cadillac is a historic luxury brand with a rich past that certainly deserves a nice-looking headquarters, at the very least. Let’s hope these new offices can serve as the brand’s home base for years to come. We certainly hope it will stay here longer than the three short years it spent in Manhattan, that’s for sure.
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This report was written in collaboration with our sister publication, Cadillac Society.
Comments
Lol, looks like a used car dealership sign already about to fall off. Drabby Michigan building with other non-lux GM vehicles in the lot vs the hyped NYC office. Cadillac should never moved out of NYC.
Well if GM is not putting forth any funding to build a new home based facility from the ground-up for Cadillac, then unfortunately they will have to work with what the city of Detroit has to offer and we all know that the “pickings” for a well designed building are slim to none.
Mark Ruess wanted JdN to fail and undermined him at every turn. A true Michigan boy.
Actually Mark was one of his supporters. It was the nameless people on the board that forced his hand.
Mark needs to stand up to the directors.
The emblem is not centered.
No story what?
Any bets on how long it takes for GM to make yet another shortsighted move?
I have been to the NYC location it was beautiful,deserving of Cadillac. The new Michigan building is as about as exciting as Cadillac interiors (boring) Cadillac in running the same road that Packard did and has become a mediocre car!
Where the Headquarters is located or the position of the emblem is secondary. What matters is the quality of the product and its commitment to owner support and service. Hopefully, GM is somewhat serious about bringing Cadillac back to being a worthy competitor of luxury vehicles with top level owner service and support. If not, then GM should give it up and become just another Yugo bundle of has-beens.
What matters is strong independent leadership of the division apart from the board interference.
You can not run a division like this by committee with out compromise.
Time to make them more than a upgraded Chevy. They need their own identity, heart and soul.
Discounted luxury is just not appealing.
I think the individual GM divisions being stripped of their autonomy starting in the 1980s was the catalyst for GM’s long slide. IMHO, Cadillac should be given its own plants, and own engineering and design.
They have the engineers. They have the plants as today you can build various models on the same line. They just need the full autonomy to make their own cars.
Shared rear ends, platforms and transmissions are ok but they need their own hardware and engines. The things people see feel and touch.
They need someone to lead the division that really leads not just takes orders from the board.
Dave H,
Just how about ANY level owner service and support !!
Let alone TOP level owner service and support !!
GM as a whole, just has horrible customer service, or a customer relationship !
Even the best of manufacturers have troubles from time to time, but when you have a problem like ( Cadillac CUE or NorthStar ) just for a couple examples, but then not to address the KNOWN FAULTY ISSUES, or support your customers what so ever, again is just HORRIBLE !!
I think that we may have to call in Dan Ackerson and his holy water. Cadillac really blew it with the demise of the Omega platform. In the very least it should have been used for a CT8, a large coupe, and the XT6. Instead the Cadillac lineup is minus two large sedans and has a lineup of two decent sedans, three front wheel drive based crossovers, and a truck based SUV. Please don’t tell me how hard Cadillac is working behind the scenes to turn things around- we have been hearing this for the past 15 years. Now Cadillac is the sixth largest luxury marque in the US behind Acura and with about half the sales of Benz and BMW. Cadillac has not been relevant for nearly a generation, and it will take radical surgery to get Cadillac even to the top three luxury marques.
As a Michigander, I am proud of the fact that Cadillac moved back to Michigan. I wish them well.
This is so depressing.
I agree that Cadillac needed to move back to michigan where the company is headquartered. The logo Crest and name are fine. As for the building as long as the talent is inside coming up with plans to move Cadillac into the future is what counts.
Twelve Billion dollars …….. , a blank check for Mr. Johan to turn an American luxury car maker more German . A move to the Big Apple , a coffee shop with memorabilia where you couldn’t even ordera car , and mixing it up with clothes designers .
We did get the XT4 and 6 and two new cars with alphanumeric names that Cadillac has finally seen the light and will finally give their new products real names .
The old division moved out and found out that it’s expensive out there by itself and moved back home to Detroit where it belongs , no shame in that , so now we wait and hope that Cadillac can again in time be the Standard of the World .
Nothing says “Standard of the World” than moving back to “Toilet of the North” where Hertz classics like DTS and XTS were conceived. It’s supposed to be “luxury” but complain about an “expensive” NYC location.
Slam the XTS if you will, but that was Cadillacs best selling vehicle for a number of years recently. It is the last descendent of the DeVille. I think that Cadillac needs to sit down and define first what an AMERICAN luxury vehicle should be comprised of and carve out a niche that way. The Germans have Cadillac whipped especially with the half-hearted efforts Cadillac has been introducing lately.
Those were fleet-only specials only to be supassed by the Continental at airports, government agencies, hotels and funeral homes. The CT6 was the last real full-size Cadillac.
Will we see an “CT6” return?, I hope.
I wouldn’t hold my breath for any Cadillac turnaround the way management is at GM. The “Cut costs first, and satisfy everyone else second” mantra is a cancer to this division.
The twelve billions were a mirage … Or a carrot dangled in front of the horse to keep it going.
They never gave JDN the 12B they promised & made a big deal about, it was all just a marketing stunt.
I thought that was already proven,
JDN had nothing to do with the decision to move Cadillac to NYC. That decision was made around the same time he was hired to turn things around.
And the 12 billion made up number, was to orchestrate the move, others had decided to do, again, before he arrived.
So now he was to design an all new lineup, where GM had failed for YEARS, and move the image, and marketing, to another city, and NYC to top that off, and than ” why wasn’t it happening fast enough !!
And to C8.Rs bull$hit comment on Mark Reuss, was supporting him, just one shred of proof, because I call bull$hit !
Here is why, I call bull$hit, on the Mark Reuss and JDN support team. Look at what we have now, from Cadillac !
We still have the Mark Reuss Cadillac, Steve is just the next step down yes man for mark to hang !
We still have Chevrolet, Cadillacs, Mark has been there for years, and this is what he pushed, Chevrolet Cadillacs ! We still have V series Cadillac sedans, with Mark Reuss performance engines, even though, JDN had tried to tell him that the world was moving away from sedans to SUV’s and Cadillac needed a performance SUV, more than a performance sedan. we know these things to be true, Mark was the instigator of the performance V series Cadillac, Mark was behind the Saturn VUE of Cadillac SRX, Mark was not behind the Blackwing, look where that’s ended up.
So I call bull$hit C8.R, on Mark Reuss standing up for, or with JDN.
And the best thing JDN could do is, stand up for what he knew was right, the best way forward for Cadillac, and he chose to be fired rather than have this $hit Cadillac is spewing out, be blamed on him.
And to top that off, some still blame him, and he’s not even their.
I suppose it was JDN’s fault for the cheap $hit truck interior also, did he develop that while he was at GM ?
I bet putting that $hit 2.0T 8 speed in the CT6 was his fault also, he was hired in July of 14 and The CT6 was released with that $hit 2.0T in April of 15 so he designed, built, and released it in 9 months with that $hit 2.0T – GM 8 speed junk combo, Ha, Ha, Ha !
JDN tried up until the day he was fired ( for standing up for the principles of luxury ), to release a better Cadillac ! The CT6 Blackwing with the 10 speed RWD/AWD is a JDN car, and was just the next step towards the Escala !
After that it was the XT6-XT7-XT8 to follow, all on the same platform with the USA built Blackwing V8, and all with RWD/AWD !!. And GM wouldn’t have been able to make them fast enough !!
But that would have taken away from Mark Reuss’s V series sedan, and Mark Russ’s Chevy Suburban Escalade, both with the Mark Reuss performance Chevrolet V8 !
Let alone the true mid engine Blackwing Cadillac super sports car !!!
Mark Reuss, for SURE was not going to let that happen !!
GM stock would have been through the roof, already !! The orders by true luxury buyers would have been unstoppable and GM wouldn’t be able to keep up !!
They fired the wrong person here !! And they very well know it as they watch the failures of the Chevrolet Cadillac vehicles just continue as in the last 20 years !
I liked visiting the Cadillac cent in NYC, I used to drive a Cadillac. I no longer have a Cadillac and would never visit them in Michigan. My hope is that Cadillac will one day build another car I want but still, never Michigan.
Why the dumb move to NY in the first place? Does it take a genius to know that moving the management so far away from the engineering is not a smart move? Since I’m already putting in my grain of salt, let me ask another questions: 1- Is the new logo without the wreath improving the quality and sales of Cadillac? 2- Is this new car model nomenclature improving the quality and sales of Cadillac? I can’t remember what model is which with all the X, T C, V, S, 4, 5, 6 and their combinations thereof.
3- Why develop a BMW or Mercedes competitor only to be killed later? 4- Why the inconsistency instead of trying to become a serious, consistent and steady competitor? 5- Why can’t America build a car that will deal a serious blow to the German cars?
Reuss needs to go…
Lot of fingers pointing with JDN fans and detractors alike. Many auto execs have grand visions for their companies but fail to put in the work to do it. When you hit a single you don’t drop the bat and run to third. Moving to NYC first is putting the cart before the horse. Build great products then move from Detoilet to NYC where they belong.
Gain the undying support from the company as well or you are dead in the water no matter your intentions. Yes they should be in a nice building that represents what the brand aspires. Detoilet represents the brand now. You have to at least meet the standard of the world first before you can act like the standard of the world-Mercedes.
Building or rebuilding a brand means you build great products. Build a Cadillac not a Mercedes. If I wanted a Mercedes or BMW I would buy a Mercedes or BMW. Build cars that look like Cadillacs. Forget about getting the best time out of the Nurburgring. Prioritize your objectives to complete your mission.
Abe,
This has nothing to do with putting in the work !
This has to do with putting in the money !
You simply CAN NOT build a ” standard of the world ” luxury vehicle —– Cheap !!!!!!!
Like I said above JDN had NOTHING to do with the decision to move Cadillac to NYC. Does it belong there, yes probably, but like you said, the vehicle has to come first !
But GM and the cheapness, cut him off at the knees, before he even started, by making the decision to move, and making him waste all of that capital, it was time consuming, and a waist of vehicle capital !! And he knew it !!! Look at the waste of capital on the Blackwing engine, JDN knew a North American Cadillac needed a V8 !!, MOST Cadillac customers from the USA want a V8 Cadillac !! Yet the Mark Reuss and cheap board, just wasted all of that capital !! How can GM being so FU#^ing cheap waste all that capital !!
Look at this EV thought !! GM has ALREADY said that the NEW AND GREAT Cadillac EV, will STILL and AGAIN, just be a Chevrolet with a Cadillac badge !!!! Will GM put a Cruise, and a Chevrolet, and a Cadillac badge on the new Cadillac EV !!!!
Will The new Cadillac EV get the Cruise seats and interior ?
Even if this EV Cadillac is better than anything GM has ever produced !!! It is a vehicle for maybe 5% of the market, at the most !!
Cadillac needed a mid-sized SUV RWD/AWD with a better than blah Chevrolet engine in 2010 !!!!! GM and Cadillac have missed out on luxury sales for 10 years now. It will take 10 years for Cadillac to sell enough Cadillac EV’s to even dent the waste of money that was accumulated on the NYC move and the Blackwing engine !!
That’s 30 years AGAIN just WASTED by the very people who are considered fiscally responsible !!!!
Like I have said here before so many times being cheap, and wasting money, does not even belong anywhere close to luxury !!
Investing money for future results, spending money on quality materials, quality engines, quality transmissions, THAT IS LUXURY !!!
Look up the definition of Luxury:
The state of great comfort and extravagance!
Now look up Great Comfort :
A satisfying or enjoyable experience !!!!
Now look up Extravagance :
Lack of restraint in spending money or use of resources !!!!!
It literally says, lack of restraint in spending money !!!
Being cheap is the exact opposite of being luxurious !!!!!
Not having customer support is the exact opposite of being luxurious !!!!!!!
I am not making this stuff up, look it up for yourself !!!!
Can’t the people on the board of GM even READ !!!!!
Or are their egos so big that they just made up a new meaning for luxury ?
OK, if GM made up a new meaning for luxury, start with that !!
We at GM have created a vehicle with the new meaning of luxury, its the cheapest piece of $hit vehicle we could make and to top that off, it comes with absolutely zero customer support !!
The total opposite of the meaning of luxury !!
Heaven help us! You need to simmer down and read my post again. I never accused JDN of moving Cadillac to NYC. I said there are a lot of fingers pointing back and forth. In other words forget about one person JDN and finger pointing. In spite of the finger pointing “many auto executives” have grand visions of their companies i.e. auto executives from GM, Ford and FCA, which includes by the way Mary Barra.
It’s the collective GM, that continually fail to understand how to build a brand properly. It’s total quality of the product. Toyota is the model for this-TQR. Camry, best selling car in the U.S. for a reason. Tacoma a dinosaur of a truck crushes Colorado sales. I don’t care one bit about JDN and what he did or didn’t do-he’s a dinosaur now too!