Cadillac officially vacated its fancy New York City digs in March of last year, moving back to Michigan and taking over a new office building near the General Motors Technical Center in Warren, Michigan.
When our sister site, Cadillac Society, went to check out the offices back in December of 2018, there wasn’t much indication that a major luxury automaker was preparing to occupy the site. There were a few current Cadillac vehicles in the parking lot, but the sign out front still read “General Motors – Vehicle Engineering Center East,” with no Cadillac logo or script featured on the sign or the building. The building previously housed ad agency and GM partner Campbell Ewald.
We’re now happy to report that Cadillac has finally made itself at home in Warren and added a logo to its 30400 Van Dyke Ave location. As we can see from our exclusive photos, the Cadillac logo has been added along the upper facade of the otherwise nondescript office building and includes both the Cadillac crest and script.
Cadillac announced it was moving its global headquarters back to Michigan in September of last year. At the time, Cadillac President Steve Carlisle said moving it back to Michigan would help resolve “inefficiencies” brought on by developing Cadillac vehicles in Michigan and keeping management in New York. Engineering work is set to become extremely important to Cadillac in coming years as the company plans a shift toward electric vehicles.
Cadillac moved to New York City under the guidance of former company president Johan de Nysschen, who sought to attract a younger, different type of talent to the company by moving its HQ to the Big Apple. Advertising agency DeVito/Verdi moved into Cadillac’s old NYC offices in May of last year shortly after the company had vacated the space. The ad agency counts Cadillac rivals BMW among its former clients.
The addition of the logo to the building is nice to see, as Cadillac is a historic luxury brand with a rich past that certainly deserves a nice-looking headquarters, at the very least. Let’s hope these new offices can serve as the brand’s home base for years to come. We certainly hope it will stay here longer than the three short years it spent in Manhattan, that’s for sure.
This report was written in collaboration with our sister publication, Cadillac Society.