Baojun E300 Is The Brand’s New Energy Vehicle
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Last December, Baojun revealed the first official images of its upcoming electric minicar, which it ambiguously referred to as “New Energy Vehicle” or NEV, as the car’s official name hadn’t yet been determined. Now, just as GM Authority had discovered in one of the first released images, the brand’s all-new EV just debuted with its new name: the Baojun E300.
The upcoming Baojun NEV wears E300 badges on its door moldings.
Specifically, the all-new Baojun E300 was presented during a special event at the main facilities of SAIC-GM-Wuling, located in the autonomous region of China called Guangxi. The second joint venture GM operates in the Asian country established a market presence for electric vehicles in Baojun, which signed off 2019 with more than 97,000 units sold. The Baojun E200 was China’s best-selling EV in November 2019.
The E300 will seek to speed up the ambitious transformation process that the brand undertook last year, launching a new design direction for its vehicle range. As such, the new E300 adopts Baojun’s “Interstellar Geometry” styling language, which elevates the brand’s uniqueness to a new level.
The Baojun E300 subverts the traditional car design philosophy with an avant-garde, split-body design and two-tone exterior, creating a futuristic look that should attract younger consumers. The front end simulates the face of a robot, thanks to two rectangular headlights that mimic the eyes, while the central charge port lid acts as the nose and a lower panel molding represents the mouth.
The tiny body of the Baojun E300 is 103.3 inches long, 64.8 inches wide and 62.5 inches high, mounted on a specific platform with a wheelbase of 68.9 inches. It’s big enough to transport two people and their hand luggage around city routes, their natural habitat.
Although the brand didn’t reveal any technical details yet, some information has already been leaked, and the Baojun E300 will use a small electric motor configured to offer two output levels. The base version of the motor will generate 39 horsepower, while the most muscular one will yield a maximum of 54 horsepower. The car’s curb weight is said to reach 2,116 pounds (960 kg). Battery size and driving range have yet to be revealed.
The all-new Baojun E300 will go on sale in the Chinese market in early summer. Subscribe to GM Authority as we bring you the latest Baojun E300 news, Baojun news and ongoing GM news coverage.
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Why this isnt sold in Japan as Kei car… I’m unsure.
GM does think Japan is small market for them and doesn’t want to cost any money for RHD
Looks like something out of Pixar Studios.
They got some hard core anti-theft tech built right into the exterior design of that one…
Great for the Asian market. It would be great to see the platform expanded 16 cm for width and length, the windshield rake at 30 degrees with a vehicle height increase of 16 cm to give a mico-van/mpv look. Raise the seats 13 cm with the front seats moved forward 16 cm and reduce the drivers dash depth to be more flush with the rest of the dash. Increase wheel size to 15-16 inch for better brake pads. A four passenger mpv nicely appointed would be a big hit in Europe and North America at $20,000. Send the platform and parts to North America for assembly to avoid tariffs. Done right: CAR OF THE YEAR, if executed in 18 months.