Last December, Baojun revealed the first official images of its upcoming electric minicar, which it ambiguously referred to as “New Energy Vehicle” or NEV, as the car’s official name hadn’t yet been determined. Now, just as GM Authority had discovered in one of the first released images, the brand’s all-new EV just debuted with its new name: the Baojun E300.
Specifically, the all-new Baojun E300 was presented during a special event at the main facilities of SAIC-GM-Wuling, located in the autonomous region of China called Guangxi. The second joint venture GM operates in the Asian country established a market presence for electric vehicles in Baojun, which signed off 2019 with more than 97,000 units sold. The Baojun E200 was China’s best-selling EV in November 2019.
The E300 will seek to speed up the ambitious transformation process that the brand undertook last year, launching a new design direction for its vehicle range. As such, the new E300 adopts Baojun’s “Interstellar Geometry” styling language, which elevates the brand’s uniqueness to a new level.
The Baojun E300 subverts the traditional car design philosophy with an avant-garde, split-body design and two-tone exterior, creating a futuristic look that should attract younger consumers. The front end simulates the face of a robot, thanks to two rectangular headlights that mimic the eyes, while the central charge port lid acts as the nose and a lower panel molding represents the mouth.
The tiny body of the Baojun E300 is 103.3 inches long, 64.8 inches wide and 62.5 inches high, mounted on a specific platform with a wheelbase of 68.9 inches. It’s big enough to transport two people and their hand luggage around city routes, their natural habitat.
Although the brand didn’t reveal any technical details yet, some information has already been leaked, and the Baojun E300 will use a small electric motor configured to offer two output levels. The base version of the motor will generate 39 horsepower, while the most muscular one will yield a maximum of 54 horsepower. The car’s curb weight is said to reach 2,116 pounds (960 kg). Battery size and driving range have yet to be revealed.