General Motors will launch the all-new Chevrolet Trailblazer next week in South Korea, the second country in which the subcompact-plus crossover will be produced after China. More specifically, the vehicle’s presentation will take place on Thursday, January 16th in the Chroma Club of the Yeongjong Paradise City complex, located in Incheon.
Despite having been already revealed in China and in the United States, this will be the first time the new Chevrolet Trailblazer will be shown in the Korean market. For the upcoming event appropriately named “Chevrolet Trailblazer Media Showcase,” the company invited members of the press who will not only get a detailed overview of the vehicle through its development stage, but a test drive as well.
The all-new Chevrolet Trailblazer is a strategic vehicle for GM’s business in South Korea, as it will be positioned between the Trax and the Equinox in that country’s competitive SUV market. As such, the arrival of the Trailblazer is expected to improve the Chevrolet brand’s image in addition to boosting domestic and export sales of GM Korea.
The Trailblazer and the new Buick Encore GX represent the first products of the company’s 2018-2022 national manufacturing plan. Another small Chevrolet utility vehicle will be completely designed and developed by GM Korea, whose production is scheduled to start in 2022 at the GM Changwon plant.
First revealed during the 2019 Shanghai auto show, the Chevrolet Trailblazer CUV is based on the new GM VSS-F platform, and a model the automaker plans to market worldwide. While the Trailblazers manufactured at the GM Dong Yue plant will be reserved exclusively for the Chinese market, the GM Bupyeong plant in South Korea has the important mission of supplying the rest of the international markets – including the United States.
As is the case with the North American market, GM is planning to continue selling the first-generation Chevrolet Trax in South Korea for now. Meanwhile, the Trax was discontinued in China in mid-2019, as the company launched the all-new Chevrolet Tracker that’s based on the GM GEM platform.