The New York International Auto Show (NYIAS) recently sent out a copy of the Foresight Research Auto Show Immersion Report of Vehicle Purchasers, which included a number of interesting statistics, including evidence of the overwhelming popularity of the crossover and SUV segment, as we covered previously. However, the report also touched on interest in the electric vehicle segment, which is showing a good deal of strength among show-goers.
According to the new report, “74 percent of show-goers looked at electric vehicles and 36 percent said that they would purchase an electric vehicle.”
Those are some pretty big numbers for the relatively small electric vehicle segment, but for now, the interest has yet to translate into actual sales, as electric vehicle purchases remain below five percent in the U.S.
Nevertheless, The General’s only all-electric vehicle offering, the Chevrolet Bolt EV, has been performing somewhat decently lately. Chevrolet Bolt EV sales figures are up 22 percent in the third quarter of 2019, with total sales up to 4,830 units in the U.S. Sales increased in Canada and Mexico for Q3 of 2019 as well.
The study also included a number of other interesting stats, which we’ve listed below:
- 45 percent of attendees are female
- 54 percent have an income of more than $100K
- 36 percent added brands after visiting the show
- 11 percent earn over $200K
- 36 percent who did not come to the show with the intent to purchase a vehicle in the near future changed their mind as a result of visiting the show
- 84 percent of attendees live in a household with an average of 2.3 vehicles
- 72 percent say that they will purchase or lease in the next 12 months
- 47 percent influence others
- 46 percent will visit a dealership after attending the show
- 47 percent will visit a dealer or OEM website
- 83 percent visit the show because it’s “fun and entertaining”
Clearly, interest in the electric vehicle segment is high among auto show attendees. However, that’s not terribly surprising, as anyone interested in the automotive industry is likely interested in EVs as well, at least from a distance. The more impactful statistic will be when that interest translates into actual vehicle purchases.
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Source: New York International Auto Show