Reuss: 2021 Chevrolet Tahoe, Suburban Are ‘Here To Win’
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During the recent debut of the all-new 2021 Chevrolet Tahoe and 2021 Chevrolet Suburban, General Motors President Mark Reuss made a few comments on The General’s investments into the launch of its two fresh full-sizers, outlining GM’s strategy with regard to ensuring the SUVs’ success. The comments illustrate how GM upgraded its production facility in Arlington, Texas, which builds GM’s full-size SUV line, including the Tahoe and Suburban, as well as the GMC Yukon and the Cadillac Escalade.
GM President Mark Reuss
“To prepare for this launch, we’ve invested more than $1.4 billion in Arlington since 2015, including an all-new paint shop, body shop, and many other state-of-the-art manufacturing technologies,” Reuss said. “Which leads to my final point: the reason we invested in all of that and worked so hard to develop these new SUVS – we are here to win.”
Indeed, GM is wise to double down on its full-size SUV portfolio, given the high profits the automaker enjoys in the segment. As evidenced by third-quarter sales figures, The General is the dominant force in the segment, boasting a 31-percent market share with the Chevrolet Tahoe, a 22-percent market share with the GMC Yukon, and a 15-percent market share with the Chevrolet Suburban. The nearest competitor is the Ford Expedition, which scooped up 22 percent market share in Q3 of 2019.
That is expected to continue with the 2021 Chevrolet Tahoe and Suburban.
2021 Chevrolet Suburban
“Chevrolet created the template for the modern SUV in 1935. In doing so, it created the template for winning that we’re still following today,” Reuss said at the debut of the 2021 Chevrolet Tahoe and Suburban. “These all-new versions will be just as dominant as they were the day they were introduced.”
Highlights for the new 2021 Chevrolet Tahoe and Suburban include the utilization of GM’s T1 vehicle platform, as well as the incorporation of a new independent multilink rear suspension. Both models also offer more room for cargo and passengers, while tech offerings include up to five display screens and as many as 30 safety and driver convenience features. Under the hood, powertrain options include the 5.3L L84 V8 as standard and the 6.2L L87 V8 higher in the range, while the 3.0L LM2 inline six-cylinder Duramax turbodiesel also joins the lineup.
Next up in GM’s next-gen full-size SUV portfolio, look for the 2021 GMC Yukon to break cover in an exclusive media event in Colorado next month.
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,” Reuss said. “Which leads to my final point: the reason we invested in all of that and worked so hard to develop these new SUVS – we are here to win.”
Mark,
Why not the same for all GM vehicles ?
Did you think the same for the new trucks ? This SUV interior seems nicer to most, so far.
Did you think the same for the onslaught of Cadillac vehicles ? The new Escalade seems nicer.
Did you think the same for EVERY mid-sized to sub-compact underpowered SUV ? All the full-sized line get a power upgrade option after all.
I am glad Mark thinks one line of GM vehicles deserves to ” win “.
It just confuses the h3ll out of me why the largest segment vehicle in the world, doesn’t deserve the attention to win like this segment.
Why cant GM see this ?
Look at the satisfaction of this full-sized SUV customer.
Look at the reliability, number of high mileage units.
Has GM finally realized they were falling even farther behind because of the outright cheapness.
Or is just this one segment going to be worth the win ?
Maybe Mark could just tell the customer which GM vehicles he will allow to ” win ”
We wouldn’t have to wait, and wait, and wait, just to be let down once again.
Any way, my opinion on these full-sized SUVs is, they are great vehicles with great engine and transmission combinations, and should ” win ”
Merry Christmas to the fellow GMA readers !!
It is sad how in canada you can buy a XT6 with the 3.6L V6, for $85.000, like come on, develop a engine for the endless front wheel drive CUVs they have and have a N/A version and turbo or twin turbo for the upper brands like Cadillac and possibly Buick.
Yeah the XT6 just looks like an extended XT5 to me (at least from a powertrain and interior standpoint) – the XT5 was already starting to age.
I’m surprised that the XT6 wasn’t based on the Alpha platform and feature an interior more similar to the CT5 or even the new Escalade. I’m sure it will sell, but it isn’t going to turn heads and generate buzz the way that the BMW X7 is doing right now, or how the Volvo XC90 did a few years ago.
Exactly what I was thinking. Why can’t they design build and promote every vehicle they have to be a winner in its class. I am an old guy that remember when GM was the constant number one on the Fortune 500 list. Then they got greedy and put profit before products. This practice caused a bankruptcy. I hope they are not heading down that road again.
Here to win just like the Cruze, right?! I think the SUVs will be good, just need everything to be better across the board too.
It’s almost impossible for an American brand to win in the Cruze segment. Look at Toyota and Volkswagen. There is no way in hell a Volkswagen will ever make financial sense from upfront cost, repairs and even fuel economy, Chevy has almost every VW modle beat. Then there is Toyota, and I’m not talking about trucks, even the Highlander burns more gas and has more recalls than the traverse, and has a higher initial cost. You can offer a Toyota fan a free Chevy and they will still pull a ton of cash out of the bank for a Toyota. That’s why Chevy is focusing on SUV’s because that’s a demographic that they know are competitive shoppers
Also, Chevy isn’t really pulling out of the small car market no matter what they say. The new trailblazer has about the same profile as my sister’s Sonic, but offers better styling. It’s only a litter higher priced and will undoubtedly have discounts.
Its very wrong statement . Before Cruze GM was selling very less number in that segment. The cruze really boosted , It was right design ( an American global compact car ). The mid cycle updates were not good, when it came to gen 2 it became a koreain global compact car and just a me too car because there was a radical design change in compact segment and cruze lost all its originality.
Now look on Hyundai/Kia , They used to sell less cars (lesser than chevy ) but they kept their cars original and value for money. If you combine the sales numbers of Hyundai and kia now , they sell more compact cars in US than Toyota in a year . So they are really number 1. So there is always an opportunity. A me too product in that segment wont work.
If Hyundai /Kia can do this why GM can’t ?
Lol well you are having a Chevy fantasy!!! Gas mileage compare
https://www.oakbrooktoyota.com/2019-toyota-highlander-vs-2019-chevy-traverse.htm
From an idiot who uses stats from a hybrid and doesn’t know what automatic windows are.
Hard to “win” when you debut a less attractive design than the car it replace along with very little marketing effort…….then cancel the model entirely.
The Cruze is basically the exact opposite of the Tahoe/Suburban from a market competitive standpoint.
Chevrolet could have turned over some Ford and Dodge sales as they canceled their compact products. This size car may not be on fire right now, but there is always a market for affordable, reliable transportation.
As much as I hate the Tesla truck at least it’s different. Every “all new” generation of truck and SUV from GM look exactly the same with just a bigger grill and smaller headlights.
Yes. An electric door stop is, indeed, different.
Reuss is wrong with their game plan as the 2021 Chevrolet Tahoe and Suburban need something special in the form of a LT4 supercharged 6.2L V8 even if the engine is overkill.
That makes to much sense, F’n Mary, you think…
Makes me miss my 05 Trailblazer. Glad I went Telluride!
Hopefully your Telluride is better than the higher end Hyundai products I’ve had experience with. If not, I’m sure that Chevrolet would gladly sell you a Tahoe or Blazer in a year or two.
The new Tahoe and Suburban are undoubtedly excellent products.
But it’s easy to say you are “here to win” when General Motors makes up about 65-70% of all full sized SUV sales already. GM could probably phone it in and still get half the market for at least a year or so. They dominate this segment, and all competitors are trying to benchmark them.