During the recent debut of the all-new 2021 Chevrolet Tahoe and 2021 Chevrolet Suburban, General Motors President Mark Reuss made a few comments on The General’s investments into the launch of its two fresh full-sizers, outlining GM’s strategy with regard to ensuring the SUVs’ success. The comments illustrate how GM upgraded its production facility in Arlington, Texas, which builds GM’s full-size SUV line, including the Tahoe and Suburban, as well as the GMC Yukon and the Cadillac Escalade.
“To prepare for this launch, we’ve invested more than $1.4 billion in Arlington since 2015, including an all-new paint shop, body shop, and many other state-of-the-art manufacturing technologies,” Reuss said. “Which leads to my final point: the reason we invested in all of that and worked so hard to develop these new SUVS – we are here to win.”
Indeed, GM is wise to double down on its full-size SUV portfolio, given the high profits the automaker enjoys in the segment. As evidenced by third-quarter sales figures, The General is the dominant force in the segment, boasting a 31-percent market share with the Chevrolet Tahoe, a 22-percent market share with the GMC Yukon, and a 15-percent market share with the Chevrolet Suburban. The nearest competitor is the Ford Expedition, which scooped up 22 percent market share in Q3 of 2019.
That is expected to continue with the 2021 Chevrolet Tahoe and Suburban.
“Chevrolet created the template for the modern SUV in 1935. In doing so, it created the template for winning that we’re still following today,” Reuss said at the debut of the 2021 Chevrolet Tahoe and Suburban. “These all-new versions will be just as dominant as they were the day they were introduced.”
Highlights for the new 2021 Chevrolet Tahoe and Suburban include the utilization of GM’s T1 vehicle platform, as well as the incorporation of a new independent multilink rear suspension. Both models also offer more room for cargo and passengers, while tech offerings include up to five display screens and as many as 30 safety and driver convenience features. Under the hood, powertrain options include the 5.3L L84 V8 as standard and the 6.2L L87 V8 higher in the range, while the 3.0L LM2 inline six-cylinder Duramax turbodiesel also joins the lineup.