A recent online poll conducted by Autolist.com indicates that consumers would prefer an electric pickup from General Motors over many of its direct rivals.
The car sales website recently surveyed roughly 1,100 current car shoppers and asked them which upcoming electric trucks they would prefer to own. With the unnamed GM electric pickup, the upcoming electric Ford F-150, the Tesla Cybertruck and the Rivian R1T to choose from, most participants chose the GM, which nabbed 29 percent of the vote.
The F-150 proved to be the second most popular choice at 27 percent, while the R1T was third with 24 percent and the Cybertruck fourth with 20 percent.
Autolist also asked survey participants if they currently own or have previously owned a full-size truck. Fifty percent of respondents had never owned a truck, while 49 percent currently do own a truck or had owned one at some point. The GM truck also proved to be the most popular choice among current or previous truck buyers, getting 35 percent of that vote, while the Tesla was the most popular choice among non-truck buyers at 26 percent.
Finally, the company asked participants why they prefer the electric pickup brand that they chose. For those that chose GM, the most frequent answer was a preference and/or trust in GM brands, with 62 percent of the vote. Other possible choices were expected performance, expected reliability, expected vehicle size and current ownership of a GM vehicle.
“This survey indicates that GM – regardless of which brand they launch their EV truck with – has the most to gain from awareness and trust in its current products,” Autolist analyst Chase Disher said. “This is likely due to the combination of a strong truck portfolio and a longer EV legacy than most incumbent automakers.”
Disher also said the survey results are good for all four brands as they show “that Ford and GM can leverage their considerable – and existing – truck followings to boost interest in their EV models,” and that “Tesla and Rivian could be poised to grab a meaningful share of a crucial new growth segment.”
The GM electric pickup is expected to debut in mid-2021 before going on sale that fall. GM has not said which brand the vehicle may fall under, though some rumors suggest it will be a GMC. The automaker is also said to have an electric Hummer vehicle in the works, though it’s not clear if this will be an SUV or a truck.