General Motors is looking to expand its presence in the Russian market, and recently announced the grand opening of a new Cadillac and Chevrolet dealership in the city of Voronezh. The new dealership is the first official GM dealer center in the city, as well as the first official GM dealer in the surrounding Central Black Earth region.
For those who may be unaware, the Central Black Earth region is located in western Russia, and takes its name from the rich soil found there. Previously known for its agriculture, the Central Black Earth region was later developed into an industrial center, and today, Voronezh serves as the scientific and economic center for the region.
The new Cadillac and Chevrolet dealership includes a sizable 470-square-meter (5,059-square-foot) showroom, as well as a 1,200-square-meter (12,917-square-foot) service center.
The Cadillac and Chevrolet dealership is also offering personalized new-car purchase offers, trade-in services, and a number of finance programs with reduced interest rates as well.
The new Cadillac and Chevrolet dealership will offer a variety of popular models, including:
“The expansion of the geographical presence in Russia is one of our main strategic goals today,” said General Motors Russia Director, Chiprian Suta, in a press release translated by Google. “For us, this city is an important point in the realization of our potential in the Central Black Earth region.”
To note, General Motors removed both Chevrolet and Opel from the mainstream vehicle segments in Russia back in 2015. The end result was a limited product offering consisting of only specialty vehicles. GM later sold Opel to French Automaker PSA Group in 2017.
Source: Cadillac Society