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GM Names Felix Weller New Vice President Of Cadillac China

General Motors recently announced a major upper-management change in China, which has been the brand’s largest market since 2017. Felix Weller has been promoted to the position of Vice President of Cadillac China, in addition to being Cadillac Sales Marketing General Director for SAIC-GM. He started his new role on October 1st, and will have operational responsibility for Cadillac’s business in China, reporting directly to the brand’s global president, Steve Carlisle.

“Felix’s global perspective of the luxury vehicle market will support Cadillac’s stable growth in China, the brand’s largest market, as it is in the midst of the most aggressive new product rollout in Cadillac’s history,” said Carlisle in a statement. “His experience in Asia will add great value to the China team as well.”

Felix Weller named Director Global Cadillac Dealer Network Development February 2019As such, Felix Weller becomes the highest Cadillac manager for the Chinese market, replacing Andreas Schaaf, who has occupied that position since its creation in June 2016. Schaaf left the company last summer to become the Chief Customer Officer of electric-vehicle manufacturer Byton.

Weller was hired five years ago by former Cadillac president Johan de Nysschen, and since then has moved up to increasingly important positions with the brand’s management structure. He originally joined General Motors back in 2014 as Managing Director for Cadillac in the Middle East, after working for Audi in the same region.

One year after his hiring, he was appointed Managing Director of Cadillac Middle East, and in 2016, the executive was promoted to Vice President of Cadillac Europe and Russia. Finally, earlier this year, Weller assumed the role of Global Director of Cadillac Network Dealer Development before accepting his new position in China.

Felix Weller studied industrial business economics at the Baden-Wuerttemberg Cooperative State University in Stuttgart, Germany. In addition, he took part in GM’s Transformational Leadership Program in cooperation with the Stanford Graduate School of Business.

This report was written in collaboration with our sister publication, Cadillac Society.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Just put him in charge of all Cadillac operations and let him go.

    If JDN hired him, it was for a reason.

    First of all he is younger.

    He is NOT a GM lifer.

    Get rid of Mark Reuss at the top of Cadillac, this is your guy.

    Why is Steve telling this guy what to do ?

    Mary its your move here !!

    Reply
    1. Shaking my head.

      Felix is an operations guy. he can get things done on a regional level And that’s about it. He’s the guy who takes orders from the central office and Is not a strategy person who can have a vision for the whole brand, especially one as troubled as Cadillac.

      I have my doubts about him succeeding in China. It’s more than he has ever had in a much more competitive market. Lucky for him he doesn’t have to do much to succeed – the product sells itself in China.

      Sometimes your comments make it seem like you are completely clueless about how companies work.

      Reply
      1. Conner,
        I sincerely appreciate your comment. It is informatory. and best of all, not degrading, well maybe the ” shaking my head “.
        But its your opinion and you are entitled to shake your head.

        OK, hear it goes:

        I to have been shaking my head now, as far as Cadillac is concerned for a couple of decades now.
        I do not know this Felix gentleman, any more than I know you, Mark Reuss, Steve Carlisle, C8.R, Brian, or Mary Barra.
        BUT !
        That has NOT worked in the USA.
        And if Felix is an operational guy, and can wrap his head around the operations of Cadillac good.
        What he is NOT is,
        A GM lifer ! Mark, Steve, Mary.
        A 40 year GM yes man! Mark, Steve.
        A US Boomer who is brainwashed to that thinking! Mark, C8.R.
        A that is ” Good Enough ” guy !!! Brian, C8.R.

        He is young !
        JDN hired him, from Audi, so he knows how to do badge luxury !

        That is ALL it takes.

        The status quo has NOT worked in 20 years. In the US.
        Cadillac sells itself in China, do to being new and not having the last 20 years of failures like the US. AND the Chinese people see the Cadillac as American success.
        Americans see Audi or BMW or Mercedes as success, TODAY.

        So it is my opinion, and you have yours.

        Reply
      2. One more thing Conner,

        You know how you said, he is an operations guy and he can get things done on a regional level and that’s about it.

        Like I have been trying to explain to C8.R over the Canyon Denali’s lack of content.

        HOW DO YOU KNOW !!!!!!

        Has he ran Cadillac ?

        Here is a young guy, you yourself have just said, can get things done – right ?

        If he hasn’t ran Cadillac – yet, how do you know he would be a failure ?

        Because I can tell you who IS a failure at running Cadillac, in the US at least.

        EVERYONE since about 2006 or Bob Lutz, or who has had anything to do with Cadillac products, but a couple, since 2010.
        .So you see, hind site is 2020 and its clear to see the failure.
        But the FUTURE is hard to predict. In the USA the Customer has been asking for a Cadillac for 20 years now. The China CT6 is a beautiful Cadillac and would have sold good in the USA if not for the 2.0T 8 speed junk. And the Escalade, just another Chevy, that’s it, 2. ( I know the next Escalade will be great, JUST YOU WAIT )

        If you don’t sell the better product, nobody will buy it, WHY, because you don’t sell it !!!
        If you don’t let the young and capable new blood do anything, they can never have success, WHY, because you did not let them !!

        It is the easiest thing in the world to do, point out failure, and place blame, you can see it, it has already happened.
        GM needs to point out success, and have not done so in a very long time, with the people making the decisions, at Cadillac, whoever that might be ?

        Reply
        1. Shaking my head is right.

          Looks like someone left the lid off the nutter jar again

          Reply
          1. C8.R, I think you hit the wrong thumb.
            I did not thumbs down you, and I cant believe there is someone else in 3 people.

            Anyway, you guys just make my day, it always brings a smile to my face when I read comments here.

            Come on C8.R, you love it !!

            It had to be so, so, boring here, day after day just going back and forth.

            I love GM more !
            No, I love GM more !
            No, I love GM more !
            That’s not possible because I love GM more !
            No you don’t, I love GM more !

            Had to be boring without crazy me – right ?

            Reply
            1. Lifelong!!! I really can’t make out one thing that makes sense in your comments. It’s all theory and guess work without any cohesion or truth. I think you gotta take a step back and learn about this stuff first.

              Yes I have experience working with the person/people in question… there is very little vision and little leadership here. This is someone who could not tell you what the difference between a Cadillac CTS and CT6 is and why either model is failing or succeeding. He also can’t even tell you what engine is in each of the cars. But he would still attempt to give you a very well rehearsed non answer statement so good that it will make your head spin. Its executive rubbish spin in its finest… but it’s still rubbish.

              Just because someone is young or old or whatever other age doesn’t make them a good leader. Operations in my context is simply launching a car in a new market. The exec does very little in this case… it’s all the subordinate grunts that do all the true work here. The only time the exec can make a difference is when he pushes boundaries. This guy does not push any boundaries. He is the definition of status quo… something Cadillac can’t have if it wants to succeed. Cadillac needs people who push, push, push and then push some more. That’s the only way to success. So yeah this is a guy who got lucky and rose through the ranks and he was hired because no one else would take the job he first took. He has no care for GM or Cadillac. Nothing more nothing less.

              Reply
  2. Shaking my head is right

    Looks like someone left the lid off the nutter jar again.

    Reply

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