General Motors recently announced a major upper-management change in China, which has been the brand’s largest market since 2017. Felix Weller has been promoted to the position of Vice President of Cadillac China, in addition to being Cadillac Sales Marketing General Director for SAIC-GM. He started his new role on October 1st, and will have operational responsibility for Cadillac’s business in China, reporting directly to the brand’s global president, Steve Carlisle.
“Felix’s global perspective of the luxury vehicle market will support Cadillac’s stable growth in China, the brand’s largest market, as it is in the midst of the most aggressive new product rollout in Cadillac’s history,” said Carlisle in a statement. “His experience in Asia will add great value to the China team as well.”
As such, Felix Weller becomes the highest Cadillac manager for the Chinese market, replacing Andreas Schaaf, who has occupied that position since its creation in June 2016. Schaaf left the company last summer to become the Chief Customer Officer of electric-vehicle manufacturer Byton.
Weller was hired five years ago by former Cadillac president Johan de Nysschen, and since then has moved up to increasingly important positions with the brand’s management structure. He originally joined General Motors back in 2014 as Managing Director for Cadillac in the Middle East, after working for Audi in the same region.
One year after his hiring, he was appointed Managing Director of Cadillac Middle East, and in 2016, the executive was promoted to Vice President of Cadillac Europe and Russia. Finally, earlier this year, Weller assumed the role of Global Director of Cadillac Network Dealer Development before accepting his new position in China.
Felix Weller studied industrial business economics at the Baden-Wuerttemberg Cooperative State University in Stuttgart, Germany. In addition, he took part in GM’s Transformational Leadership Program in cooperation with the Stanford Graduate School of Business.
This report was written in collaboration with our sister publication, Cadillac Society.