We may now have more information on what GM planned to bring to the annual electronics show, thanks to Motor Trend.
The publication says it initially believed GM was going to bring the latest iteration of its Cruise robotaxi to the annual electronics show, but then it received an invitation to a Cruise event later in January. With GM perhaps already planning to show the new Cruise robotaxi in late January, it wouldn’t make much sense to show it just a few weeks prior at CES, so it seems GM had something else in the works separate from Cruise.
Motor Trend believes the CES 2020 plans may have been centred around the unnamed new Cadillac electric crossover. The vehicle was shown as a digital rendering at this year’s 2019 North American International Auto Show in Detroit and will spearhead the luxury brand’s electric efforts when it goes on sale in 2022. We have yet to see a real-life concept for the car, however, so Cadillac will be working hard to turn it from an image into reality.
GM CEO Mary Barra wouldn’t comment on the CES 2020 plans when asked by Motor Trend, only saying that it had something to do with “electric vehicles and autonomous technology.”
GM had to bail out of CES 2020 after the 40-day UAW strike caused significant delays in its plans. CES has become an increasingly important place for automakers to showcase new products due to the abundance of in-car technologies in today’s vehicles (ie semi-autonomous driving systems, car infotainment) and the rising popularity of fully electric cars. In a statement, GM spokesman Tony Cervone said GM did not want to show up at such a crucial event with a product that had been rushed.
“We had a plan to go to CES and frankly we can’t go to CES without putting our best foot forward and we could not get the models done that we wanted to get done with the strike, frankly,” Cervone told Motor Trend. “We had a plan, we worked like hell.”
GM is expected to show the unnamed Cadillac EV at a later date sometime this year.
Source: Motor Trend