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Cadillac XTS Sales Decrease 72 Percent To 1,149 Units In Q3 2019

Cadillac XTS sales decreased in the United States and Canada during the third quarter of 2019.

Cadillac XTS Sales - Q3 2019 - United States

In the United States, Cadillac XTS deliveries totaled 1,149 units in Q3 2019, a decrease of about 72 percent compared to 4,101 units sold in Q3 2018.

In the first nine months of the year, XTS sales decreased about 19 percent to 10,242 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
XTS -71.98% 1,149 4,101 -19.13% 10,242 12,664

Cadillac XTS Sales - Q3 2019 - Canada

In Canada, Cadillac XTS deliveries totaled 75 units in Q3 2019, a decrease of about 28 percent compared to 104 units sold in Q3 2018.

In the first nine months of the year, XTS sales increased about 27 percent to 499 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
XTS -27.88% 75 104 +26.65% 499 394

Competitive Sales Comparison

After an unexpected increase in sales during the second quarter of 2019, Cadillac XTS sales fell 72 percent in the third quarter. This large decrease allowed the Lincoln Continental (see Lincoln Continental sales) to surpass the XTS for first place in the segment. All told, the XTS sold 1,149 units, or about 750 units less than the Continental.

The Acura RLX remained a distant third in the segment, losing 75 percent in terms of sales volume.

Sales Numbers - Full-Size Luxury Sedans - Q3 2019 - United States

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
LINCOLN CONTINENTAL +2.16% 1,896 1,856 60% 29% -25.15% 4,741 6,334
CADILLAC XTS -71.98% 1,149 4,101 36% 64% -19.13% 10,242 12,664
ACURA RLX -74.55% 126 495 4% 8% -43.61% 799 1,417
TOTAL -50.85% 3,171 6,452 -22.69% 15,782 20,415

The full-size premium sedan segment decreased nearly 51 percent in Q3 2019.


For informational purposes, we are providing sales figures for full-size prestige luxury cars, which are similar in size to the XTS but typically have significantly higher starting prices and vastly different buyer demographics/profiles.

Sales Numbers - Full-Size Prestige Luxury Cars - Q3 2019 - United States

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
MERCEDES-BENZ S-CLASS +37.40% 2,623 1,909 33% 22% -15.06% 8,778 10,334
BMW 7 SERIES +7.03% 2,147 2,006 27% 23% +11.36% 6,822 6,126
CADILLAC CT6 -31.61% 1,625 2,376 20% 27% -21.94% 5,675 7,270
LEXUS LS -45.68% 1,251 2,303 16% 27% -40.83% 3,948 6,672
AUDI A8 +383.75% 387 80 5% 1% +161.74% 1,717 656
TOTAL -7.39% 8,033 8,674 -13.26% 26,940 31,058

The GM Authority Take

We suspected that news of the XTS’ coming demise hadn’t propelled the previous rebound in Cadillac XTS sales, and its sales performance in the third quarter is evidence of that. Given that the XTS isn’t long for this world, we expect sales to dwindle until remaining XTS inventory has been liquidated.

About The Numbers

  • All percent change figures compared to Cadillac XTS Q3 2018 sales
  • In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
  • Cadillac XTS sales include:
    • XTS Sedan
    • XTS V-Sport Sedan
    • XTS Professional Vehicles, including:
      • W20 Livery Package
      • W30 Coachbuilder Stretch Livery
      • B05 Armored
      • B9Q Coachbuilder Funeral Coach
      • V4U Coachbuilder Limousine
GM Q3 2019 sales numbers:

2018 Cadillac XTS Front

About Cadillac XTS

The Cadillac XTS is a full-size premium sedan that consists of the XTS Sedan and XTS V-Sport Sedan. The vehicle was the first Cadillac model to be introduced after GM's bankruptcy in the 2009-2010 timeframe and is larger than the compact Cadillac ATS and midsize Cadillac CTS. It is a similar size to the full-size Cadillac CT6 prestige luxury sedan.

The current, first-generation XTS was introduced for the 2013 model year. The vehicle is based on the extended-length wheelbase variant of the GM Epsilon platform known as Super Epsilon. The same platform underpins the second-generation Buick LaCrosse and tenth-generation Chevrolet Impala. The lineup also includes various XTS livery models, including hearse, limo, stretch limo, and more.

2018 Cadillac XTS exterior zoom 003

For the 2018 model year, the XTS gets a midcycle refresh, with revised exterior styling, slight revisions to the trim level structure, two new exterior colors along with revised interior color combinations and pairing. It also gets improved front seats for higher levels of comfort as well as revisions to the suspension system to provide more comfort for occupants. There's also a host of technology improvements, such as the addition of new active safety features, the new CUE 3.0 infotainment system and more. For more on the updates, see 2018 Cadillac XTS changes.

2018 Cadillac XTS interior 001

Cadillac had plans to discontinue the XTS around the 2017 model year, but has decided to continue selling the model and give it a midcycle refresh. Even so, it is expected that the model will be discontinued after the 2019 model year, with the Cadillac CT6 serving as its indirect successor.

The Cadillac XTS is built at the following plants:

  • GM Oshawa plant in Ontario, Canada operated by GM Canada to satisfy North American markets, and
  • Shanghai-GM Jinqiao North plant operated by GM China for the Chinese market

2018 Cadillac XTS exterior 002

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