For those Cadillac fans out there frustrated by the premium brand’s current alphanumeric model naming conventions, good news – Cadillac is tipped to return to “real” names by 2022.
By “real” names, we mean names that aren’t some assembly of letters and numbers, like the Cadillac CT5 or Cadillac XT4, but rather, an actual name, like the Cadillac Escalade. According to recent reports, the alphabet soup naming convention of today will be phased out as new models are introduced in the future.
The news comes to us from an interview with Reuters, in which Cadillac chief Steve Carlisle indicated that Cadillac will use names for its future electric models, ditching the current alphanumeric naming convention used today.
“Escalade is an awesome name,” Carlisle told Reuters.
Cadillac went to a letter-based naming convention in the early 2000s with the CTS and SRX, while the current alphanumeric structure (CT# for sedans, XT# for crossovers) was adopted in 2014. The Cadillac Escalade is currently the only Cadillac model that doesn’t follow this alphanumeric naming convention.
It’s believed that the upcoming all-electric Cadillac crossover previewed earlier this year will be the first out the gates with the new naming convention.
In an interview with Car and Driver, Cadillac spokesperson Katie Minter said that the names could also pull from Cadillac’s heritage.
We certainly would prefer real names over alphanumeric names, as the former would offer a chance to make a model stand out from the crowd and give it more attitude, rather than labeling it like some sort of appliance.