Christmas may have passed, but shoppers can still take advantage of the holiday-season Buick discount offers, including 20 percent off most 2019 models during the month of December. The discount is even more generous than previous offers, which were already rather lofty, such as the 16-percent discount from September, which Buick maintained through the month of October.
The Incentive
The nationwide Buick discount offers for the 2019 Regal Sportback during December 2019 are as follows:
- Retail offer: 20 percent below MSRP for most 2019 models
- Finance offer: $2,500 cash + 0 percent financing for 72 months
- Buyer must finance with GM Financial
As far as we can tell, the above Buick discount offers are applicable to most 2019 Sportback models, except for the base 1SV. For reference, here are the 2019 Buick Sportback models and their respective MSRPs, $925 destination freight charge included:
- Sportback (1SV) – $25,995 (not applicable to the offers)
- Preferred (1SB) – $28,595
- Preferred II (1SC) – $30,695
- Essence (1SL) – $32,695
- Avenir – (1SP) $36,195
- GS – $39,995
When the headline-making Buick discount is applied to a Sportback Essence model with an MSRP of $36,770, the savings equate to over $7,000 via the following incentives:
- $2,521 price reduction below MSRP + $4,833 purchase allowance = $7,354 total discount
- Discounted price: $29,416
Disclaimers
- Must take delivery by January 2nd, 2020.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.

2018 Buick Regal Sportback
About Buick Regal
The Buick Regal is a midsize-size premium passenger vehicle line that is currently in its sixth generation and slots above the compact Excelle and Verano (in China) and below the full-size LaCrosse (in North America and in China). The Regal family currently consists of the following models:
- Regal Sportback - a four-door Regal sedan with a liftback trunk
- Regal GS - a four-door Regal Sportback with several performance upgrades
- Regal TourX - a five-door ruggedized wagon

2018 Buick Regal TourX
Buick revealed the all-new Regal in April 2017 at the New York Auto Show and the vehicles launched for the 2018 model year. The sixth-gen model is based on the GM E2 platform, which also underpins the 2016 and newer Chevrolet Malibu and upcoming Cadillac XT4. The Regal is also sold as the second-generation Opel-Vauxhall Insignia and the NG 2018 Holden Commodore in Australia and New Zealand by GM subsidiary Holden.
Prior to the launch of the sixth-gen model, the fifth-generation Regal was available for a total of seven model years, from 2011 thru 2017. That model rode on the GM Epsilon II platform also shared with the first-gen Opel-Vauxhall Insignia and eighth-generation Malibu.
For the 2019 model year, the Buick Regal family gets a new Avenir trim level, along with Whisper Beige seats with Ebony interior accents for the Regal Sportback as well as a new cabin air ionizer for the Sportback and TourX models.
The sixth-gen Buick Regal is built at the following facilities:
- Opel Rüsselsheim plant in Germany, satisfying North American markets, and
- Shanghai-GM Jinqiao South plant operated by GM China and its partner, SAIC, satisfying the Chinese market
Related News & Info
- GM news
- GM forums
- Buick Regal information
- Running GM sales results
- Running Buick sales results
- Running Buick Regal sales results
- Running Buick sales results
Comment
There are no new 2020 Regal’s in sight. I have been waiting for 2 months now for them to show up and no indication when they will arrive. There are no new 2019 Regals to buy so I don’t understand the point of this article.