A new series of spy photos have revealed the body, lights and other production-ready aspects of the upcoming new Ford Mustang Mach-E battery electric crossover.
The crossover, which will make its debut in less than two weeks, is shaping up to be a thorn in the side of General Motors and the Chevrolet Bolt EV. While the two EVs won’t compete with each other directly, an attractive, performance-inspired electric crossover like the Mustang Mach-E stands to make the comparably pedestrian Chevrolet Bolt EV look a bit boring by comparison.
Of course, it’s not known how much the Mustang Mach-E will cost, which seems to be a major deciding factor in how successful an EV is. All signs point to it being much more expensive than the family-friendly Bolt EV, so these two products do seem as though they’ll occupy different spots in the EV marketplace, it should be said.
These photos reveal the Mustang Mach-E’s closed-off, oval-shaped grille, horizontally positioned LED headlights and Mustang-style taillights. The coupe-shaped crossover also seems to have Tesla-style flush door handles (or perhaps no traditional door handles at all), wide front and rear fenders and a rather small rear window opening. As our sister site Ford Authority reported this week, the Mustang Mach-E won’t feature any Blue Oval Ford emblems, with the traditional Mustang running pony emblem appearing on the grille and rear hatch.
Rumors allege the Mustang Mach-E will set the Tesla Model Y in its crosshair with a range of around 300 miles, though it’s likely Ford will offer more than one battery size, just as Tesla does. The vehicle will be rear-wheel drive, though a high-performance dual-motor, all-wheel-drive version may arrive at some point as well. Ford seems quite confident in the vehicle’s performance, with Ford Motor Company executive chairman Bill Ford previously claiming the Mach-E would “go like hell.”
We’ll provide a full rundown of the Ford Mustang Mach-E when the vehicle makes its debut later this month. It will likely go on sale later this year or in early 2020 as a 2021 model-year vehicle.
Be sure to view the full spy photo gallery over at Ford Authority as well.
Subscribe to GM Authority for more Chevrolet Bolt EV news, Chevrolet news and around-the-clock GM news coverage.
Source: Ford Authority
Comments
There are factors still in play here.
#1 the price as stated will be a major factor.
#2 the second big factor is Ford going to lose money here if priced well or will they have to charge Lincoln prices to make a profit with a Ford?
#3 it does look better than the a Tesla but would it have been better to make this Lincoln?
#4 just what had GM got that we do not yet know coming. GM has more going on that we see but just what is it?
This is interesting but if they can not get it well optioned at a realistic Ford price it will struggle. Just trying to clone Mustang looks will not be enough.
I personally think Ford is more valuable than Lincoln. People have no problem dropping big money on a Ford. Ford can have cheap vehicles and really expensive vehicles and both sell. If I were buying a FoMoCo product, I’d rather buy a Ford myself. I also think they have the better resale value.
I also think the same way for Chevrolet to be honest. People have no problem dropping big money on a Chevrolet. They can do cheap vehicles and really expensive vehicles and both sell. The problem with Chevy is GM severely limits them to protect GM’s other brands. People want to buy high end Chevrolet’s but there’s just not as many higher end products to buy as there is with Ford. This helps Ford’s image and continues to hurt Chevrolet’s in my view.
Price will not be much of a factor as Tesla doesn’t discount their prices unless they are reaching their margins. And we all know that Tesla models are the most expensive EVs made and sold in the U.S. So even if the Ford Mach E will cost more than the Bolt EUV, it will sell because it is a Mustang! I plan to see it and buy it because I had a 1980 Mustang and have driver two others, including the Mach 1.
Tesla gets away with higher prices because they are seen as a higher level brand vs a value model like Ford. Yet they are still struggling with cash flow. Ford does have economy of scale and the ability to support it with the ICE trucks.
As for Mustang well people used to put a Rolls Royce Hood kit on a VW and it was still not a Rolls.
This is a new EV tall sedan not a Mustang and should be marketed for what it really is. There is more value to establish it for what it is than for what it is not.
While I give Ford credit for trying to make an EV look better I feel they took the cheap easy way out. Could they not create an original new design worthy of the car and had to fall back on Mustang cue’s?
These cars need to stand on their own 4 wheels and not try to be what they are not. The automakers need to price, design and engineer them to be competitive not only with other EV models but ICE to grow in the market.
I still think they could have done this better as a Lincoln and better option it with a higher price and prove the concept. Then as the components get cheaper move to make a Ford version.
You can not over price a Ford and expect people to flock to it. Pricing will be critical and yes profit due to Fords stock struggles.
if $40K is true, less the 7500 credit and that comes to $32,500. so this will cost much less than the bolt and is better looking.
the bolt is in for a world of hurt.
The Bolt already has AWD support baked in (it even has the telltale AWD “hump” in it).
GM can add output to the Bolt as much as they want. But really, we all know, today’s Bolt is about pushing compliance credits. They’ll just mark it back down to $99/month 30 month leases and shrug.
i agree. a lot of us are bemoaning bolt sales but if you are losing something like eight thousand dollars on each sold, do you want the vehicle to be a hot seller?
it served to satisfy california’s ev requirements. it is a compliance vehicle. it was a test bed for a lot of new technologies not design. for that, it should get high marks.
EVs are still not profitable today. why is everyone so eager for car companies to jump head first into a money pit? maybe in a few years, that changes. maybe gm’s management has a strategy that makes a lot of sense.
They say competition is a good thing and something General Motors had to expect from Ford, but given everything that GM CEO Mary Barra has said of how there will be over 20 new electric vehicles starting in about 2020 then there shouldn’t be anything to worry about unless Barra was lying and then the Board of Directors should rightfully ask for Barra’s resignation or they can just fire her.
before you start chanting “fire her now” at the next shareholder’s meeting, check your facts.
it isn’t 2020. it is 2023.
https://fortune.com/2017/10/02/gm-20-all-electric-vehicles-2023/
You know this thing was Testing at GMs own Test Track for a good period of time… I wonder if it has GM electric guts.
I suspect GM was hired to do some work here as GM will not only build EV models but will license or do development to other MFGs much like Porsche Engineering does.
A box on wheels ( Bolt ) compared to this, Ha.
But wait, and wait, and wait, and wait, the new onslaught of Cadillac EV’s will be great, just you wait !!!!
Like I have always said, we shall find out !!!!
Just wait.
At least we know that the new Cadillac EV’s will not have a 2.0T or a GM junk 8 speed standard so there is that.
Context is important, and your comment lacks it.
The Bolt EV was developed six years ago and released four years ago, when EVs were much more nascent than they are now (still nascent, but less so). In a few years’ time, GM will have an entire line of EVs in all shapes and sizes that will make anything released in 2019 (like the Mach-E) look like a box on wheels. It’s called generational progress… and in this case, the generations are overlapping on another.
Yeah, getting kind of sick of being accused of writing novels.
Anyway i’m sure its going just as GM planned.
Also your so called generational progress is not always a good thing, look at all the retro looking vehicles as the designers try to reach back generations for those loved designs.
A box on wheels or the looks of the Bolt will NEVER be a sought – after design.
I just cant wait for your ” few years time” do you think it will be as great as the Cadillac onslaught of the past few years ? So they will all sell good in China then ?
Like I said, all is going to GMs plan i’m sure !
Still nothing to get this investor to buy GM stock !
Wait, its going to be epic, you just wait and see !
GM wasted that headstart on the dud called Bolt.
This is not a race to be first to market but a race to build EV product people really want and most importantly make money.
Right now few EV models or company’s make money. If they were everyone would be making them.
GM beat them all with the EV1. They found out very quickly that only whiney celebrities will buy a super high tech, but impractical EV. They’re trying to democratize the EV, despite Li-ion’s high price and weight penalty right now. EV are mostly an optics issue; they’re not going to save the earth. SAE predicts 10% market share in 2030! ICE isn’t going anywhere. And if you want to save money at the gas pumps, buy a used Volt.
However, it’s probably beyond GM to take their most popular premium SUV model and electrify it. Cadillac XT4 is a great candidate, imho.
@Mike
I couldn’t have said better myself.
I would love to know why GM finds it worthwhile to develop a FWD EV Skateboard. Makes no sense at all so of course GM is doing it HAHA
I fear like I have been stating here that GM has fallen behind big time in the EV race and might even have fallen behind Ford now not just The VW Group.
No wonder the Big Three of GM, Toyota, and FCA are backing the Trump Administration Fuel Regulations. They know they are behind and need all the ICE money they can get to catch up. GM though has no excuse as they started before every Auto Maker NOT named Tesla and Nissan.
This is unbelievable.
You missed the electric Focus that Ford sold before GM even had the Chevy Volt.
I was speaking about Pure EV’s ONLY.
The Focus Electric was a pure EV. Although it sounds like what you might be saying is dedicated EV models with no ICE variant.
Either way, the battle is being first on the EV side of the equation. The war is making money on EVs.
To say that GM has “fallen behind” VW or anyone else before seeing any actual product from either automaker is the textbook definition of premature.
If this will be priced near the Bolt pricing, GM will have to beg customers to purchase the Bolt. Ford from the sounds of it went after Tesla from the beginning of the project with a lower Price and might sell these in droves. I have been here starting that GM is definitely not taking EV’s as serious as they say in Public. The Proof is in the pudding. The Bolt is just not up to Par. Not only that, they are working on a FWD EV Skateboard for God knows what reason. They still think that affluent buyers are not interested in EV’s yet Tesla is killing it. If the look of this Ford EV is as good as some Media Members have said who have seen it with the Credentials that Ford is stating the vehicle will have, Ford just Leapfrogged GM my a Moon Shot.
Alex, I wonder if Mary Barra will visit a Ford Showroom to see and test drive the new Ford Mach E.
GM, like every other automaker, regularly benchmarks the competition by purchasing the vehicles… so there is absolutely zero need to go into a Ford Showroom and spend limited amounts with the product.
http://gmauthority.com/blog/2019/08/gm-benchmarking-audi-e-tron-at-milford-proving-grounds/
There is a team of hundreds of very competent product managers, engineers, designers and integration specialists responsible for bringing GM’s EVs to market.
Yes, I know that is true as all the manufacturers do reverse engineering by tearing apart their competitor products. I saw a publication (maybe in Popular Mechanics?) that listed some of the competition vehicles taken apart at GM’s site. What I really meant is that Mary must personally look and take test drives on the competition and see for herself as a simple customer why they sell better than the GM products. She is not well know publicly so she can visit any Ford dealer that has a Mustang Mach E on display and approach as a customer, including driving it. If I were the President or a CEO of my own car company, I would be doing this and then relate correctly to my team what makes the competition better than just reading numbers and seeing pie charts and presentation sheets!
EVs are still a small niche and will face tough headwinds with low gasoline prices, high-output small turbo-charged ICEs, and significantly more room in lower-cost conventional or even hybrid models. Then there is Toyota developing its fleet of hydrogen-powered vehicles while, at the same time, the Army’s patented aluminum nanomaterial aluminum has been licensed to H2 Power which produces hydrogen directly from water for fuel cells and is completely recyclable.
EV technology relies on batteries that, themselves, are not environmentally friendly nor cheap. Additionally, sections of the country like California are struggling with producing enough electrical power under current needs much less a fleet of millions of EVs.
The writing is still not on the wall regarding the future of EVs.
Yes, the Mach E will sell but the Bolt will languish on dealer lots. The Blazer should have an EV sister to compete w/the Mach E.
I’m not sure if you own a Bolt, I have a Volt, a Bolt, and XT5 I can tell you that outside of Tesla no one has better battery technology than GM my Volt is over 5 years old and has zero battery degradation. The Bolt is well equipped has great technology and above all is simple I like the styling it works for me. The bottom line is the car does what it’s supposed to do fun to drive gets 250 to 330 miles of range. Ford has yet to make an all electric vehicle I hope it is successful we need more electric vehicles alternatives.
You missed my post above. Ford did make an “all electric vehicle”: the Focus Electric. Unless you alone have decided that an “all electric vehicle” must be designed from a blank paper. And as for battery technology, Ford may not have one as good as LG Chemical, but has the second best – Panasonic.
Meh.
Electric cars are still toys.
They don’t work in cold climates.
They don’t work under heavy loading (these “trucks” that are coming out will be a complete joke, 350 mile range WHEN EMPTY, 90 mile range when filled with stuff).
The more people that buy EVs thinking they can replace their only ICE vehicle, only to soon realize they shouldn’t have done it, will start the bad word of mouth that kills this EV “craze”.