Prices for the Endurance will start at $52,500 before government incentives. Lordstown Motors says it will initially focus on selling the truck to fleet buyers, though it will be available to consumers as well. Official sales will begin in the fourth quarter of 2020. It costs $1,000 to reserve the truck, which can be pre-ordered via Lordstown Motors’ website.
The company claims the Endurance will meet or exceed the performance “of the most popular full-size pickups in the market,” and will be able to travel up to 260 miles on a single charge.
“Lordstown Motors Corporation seeks to eliminate inefficiencies that exist in modern work by creating electric vehicles that radically improve the way work gets done,” the company said in a statement. “Cost effective for fleets, safer, and designed to be more productive than traditional commercial vehicles, Lordstown pickup trucks and fleet vehicles are built to fix challenges that limit modern work.”
Lordstown Motors was founded by former Workhorse CEO Steve Burns, with Workhorse owning a 10-percent stake in the company. It bought the Lordstown Assembly site from GM for an undisclosed sum, with the facility coming fully equipped with the tooling necessary to begin production of the truck.
“The quality and precision of the production robotics and equipment in the Lordstown facility is evident,” said chief production officer at Lordstown Motors Rich Schmidt, who is also the former manufacturing director for Tesla. “Our team feels this is a factor to help us hit the ground running in building the Endurance pickup truck.”
Lordstown Motors will hire around 400 unionized UAW workers next year to build the Endurance truck, the company said previously. It will also build the plug-in hybrid Workhorse W-15 at the plant, which Workhorse received 6,000 pre-orders for from fleet buyers. The W-15, above, features an electric powertrain and a 1.5-liter three-cylinder BMW engine as a range extender.
In a statement released after the sale of Lordstown Assembly to Lordstown Motors was completed, GM said it was “committed to future investment and job growth in Ohio and we believe LMC’s plan to launch the Endurance electric pickup has the potential to create a significant number of jobs and help the Lordstown area grow into a manufacturing hub for electrification.”