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Lordstown Motors Endurance Electric Pickup Will Start At $52,500

Lordstown Motors, the company that purchased the vacant Lordstown Assembly Plant from General Motors this year, has begun accepting pre-orders for its fully electric Endurance pickup truck.

Prices for the Endurance will start at $52,500 before government incentives. Lordstown Motors says it will initially focus on selling the truck to fleet buyers, though it will be available to consumers as well. Official sales will begin in the fourth quarter of 2020. It costs $1,000 to reserve the truck, which can be pre-ordered via Lordstown Motors’ website.

The company claims the Endurance will meet or exceed the performance “of the most popular full-size pickups in the market,” and will be able to travel up to 260 miles on a single charge.

“Lordstown Motors Corporation seeks to eliminate inefficiencies that exist in modern work by creating electric vehicles that radically improve the way work gets done,” the company said in a statement. “Cost effective for fleets, safer, and designed to be more productive than traditional commercial vehicles, Lordstown pickup trucks and fleet vehicles are built to fix challenges that limit modern work.”

Lordstown Assembly in 2012

Lordstown Motors was founded by former Workhorse CEO Steve Burns, with Workhorse owning a 10-percent stake in the company. It bought the Lordstown Assembly site from GM for an undisclosed sum, with the facility coming fully equipped with the tooling necessary to begin production of the truck.

“The quality and precision of the production robotics and equipment in the Lordstown facility is evident,” said chief production officer at Lordstown Motors Rich Schmidt, who is also the former manufacturing director for Tesla. “Our team feels this is a factor to help us hit the ground running in building the Endurance pickup truck.”

Workhorse W-15

Lordstown Motors will hire around 400 unionized UAW workers next year to build the Endurance truck, the company said previously. It will also build the plug-in hybrid Workhorse W-15 at the plant, which Workhorse received 6,000 pre-orders for from fleet buyers. The W-15, above, features an electric powertrain and a 1.5-liter three-cylinder BMW engine as a range extender.

In a statement released after the sale of Lordstown Assembly to Lordstown Motors was completed, GM said it was “committed to future investment and job growth in Ohio and we believe LMC’s plan to launch the Endurance electric pickup has the potential to create a significant number of jobs and help the Lordstown area grow into a manufacturing hub for electrification.”

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Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. Sure fire way to make sure the plant stays open

    Reply
    1. But for how long?

      This truck alone will not keep them alive they need some sort of government
      contract from the postal service to survive.

      Reply
    2. They could have easily had some of GM’s current trucks but there if they were going to do all of this for Workhorse, GM was willing to risk losing Billions during the recent strike with UAW but not invest as much when it came to ensuring that resources could be put in place to save jobs and a locall economy??, we’ll at this point let’s see if Lordstown Motors can have the public sold on it’s future offerings along with getting a lot of potential Fleet Buyers on board.

      Reply
  2. Needs more range for sure.

    Reply
  3. Great idea to do this in the idled GM plant in Oshawa. Opportunity for the Canadian government to buy the plant along with private investors to create Canadian jobs.

    Reply
  4. The Oshawa assembly complex has a new electric vehicle test track being built as it shuts down assembly in December forever ,with electric vehicle engineering still being done by GM in Oshawa and Toronto and a federal government sold on electric vehicles for the future .It would make sense for GM or an alternate company to reopen this award winning facility ,a new paint shop and great work force

    Reply
    1. All true. Oshawa would be an excellent facility, but it’ll never happen. Canada is anti business. Taxes have nowhere to go but up. Carbon tax also will only continue to climb. Massive government deficit and debt leaves the cupboard bare. Shame.

      Reply
  5. Paul ,nobody beats the gross U.S.deficit and debt ,we have more free trade deals with the E.U. and Far East than the U.S., our dollar is at $.75 cent to the American dollar for competitiveness ,a society aware of the carbon crisis in comparison to other non believer countries ,a universal health care system ,a highly educated work force second to none and We are not anti business or manufacturing ,your comment is competitor speak that shows you knows nothing about Canada and it’s progressive welcoming policies ,your number one trading partner – Gary

    Reply
  6. If it only goes 260 miles on a charge how can someone take a long trip. We have done a 1000 mile trip in a day. Kinda short on the milage.

    Reply

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