GM Makes Progress On Silverado ZRX Trademark Filing
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Back in August, GM Authority exclusively reported that General Motors filed to trademark the Silverado ZRX, first in the United States and then in Canada. Then, we told you that GM is planning to use the Silverado ZRX name on a future off-road-oriented variant of the popular Chevrolet Silverado pickup truck. And now, we’re here to tell you about a new development in regard to the trademark filing.
The Silverado ZRX trademark application, which was initially filed with the USPTO on August 15th to apply to goods and services in the category of Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof, will be published for opposition on December 24th, GM Authority has discovered.
When a trademark application is published for opposition, it appears in the USPTO’s Official Gazette, giving any parties 30 days from the publication date to either file an opposition to the application or file an extension to oppose the application. Essentially, the 30-day-long period gives an opportunity to disapprove the application to anyone opposed to the successful registration of the filing.
Assuming that the Silverado ZRX trademark application passes this crucial phase, the next step would be for GM to file a Statement of Use with the USPTO, a document that outlines how the application (in this case, GM) will use the trademark in a real-world product or service. GM can also ask for extensions (a maximum of five, each lasting six months) in submitting a Statement of Use document, if it cannot immediately demonstrate a real-world product with the Silverado ZRX name. In fact, a trademark application cannot be successfully approved/registered without providing the trademark office with a Statement of Use document.
All in, the fact that GM’s Silverado ZRX trademark has reached the Published for Opposition stage puts us one step closer to the introduction of the actual vehicle, which is expected to deliver a host of upgrades to the body and chassis and make for a more capable off-road pickup truck to take on the likes of the Ford F-150 Raptor.
A potential early prototype of the upcoming Silverado ZRX
Sources told GM Authority that the Silverado ZRX will slot above the Silverado Trail Boss in the Silverado lineup and feature a more robust suspension, a new set of DSSV dampers from Multimatic, front and rear electronic lockers, and modified bumper treatments. The model will be available with either the naturally-aspirated 6.2L L87 V8 engine or the turbo-diesel 3.0L LM2 inline-six Duramax diesel engine. Both engines will be mated to GM’s 10-speed automatic transmission. The vehicle is expected for either the 2021 or 2022 model year, and was previewed recently by GM’s off-road racing program Silverado for Hall Racing.
Besides the ZRX off-road variant, the Silverado range will also get improved interiors, as GM Authority was first to report earlier this year.
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I’d like to see…
A high output 6.2L
Stock with 35″ tires
New look, not just different bumpers – new aggressive hood (but doesn’t obstruct visibility like the fake scoop on a Tacoma), new grille, wide body fenders/quarter panels
DSSV as mentioned above
E lockers as mentioned above
Winch ready – like the Power Wagon
Some cool colours: forest green, tan, Victory Red from the vette but with metallic flux, etc.
Some cool decals: everyone loves Raptor decals, give the ZRX something cool
Option to come prewired and factory aux switches for lights and winch
Unrealistic wish:
Available supercharger – like the Tundra has.. or used to have(?)
Air suspension allowing for height adjustable ground clearance on the fly
Available with LT equipment – ie make the entry price lower
I like everything stated above! I would be pleased to see the LT2 under the hood.
So basically a bunch of stuff you will never use but looks cool and sounds cool when talking to the dads at the local soccer fields? No legit off road truck that is leaving the pavement regularly (which is what this truck is geared towards) would do so with an air suspension. No one but 0.02% of the people would have an actual use for a front locker, it is just another break point. I have a feeling this truck will battle the Raptor for superiority with suburban dads at the local starbucks and bumper to bumper traffic to downtown.
I am glad they are gearing less towards desert racing and more towards an actual backroads work truck, keep the payload and towing up similar to the Tremor package and not neuter it like the Raptor and Power Wagon do. They really just need a good LSD in front with some electronics to help it along, a few more inches of wheel travel and some more robust skid plates and a slightly larger tire (just under a 34). Still would rather take a mid level Z71 and add a few things like I do currently, it more than gets me around in the back country (more than 95% of where owners will take this truck) while still comfortably towing toys and hauling house renovations while keeping descent mpg and power. For god sake please don’t put a car interior in this truck, just give it a nip tuck and add some more premium touch points for those complaining, keep the truck layout functionality…
I seriously hope the truck has more distinguishing features on the exterior than revised bumper treatments. To be competitive with the Raptor and upcoming Rebel TRX, this thing needs to have modified fenders, quarter panels, hood, and grill. Don’t do what typical GM does and release a model that is already bested by its rivals.
I hope it looks like that blue Silverado ZR2 someone did. It looked like a wider body but maybe it wasn’t? Regardless, it looked perfect! And the full bumper on it without the side air scoop fangs changed the entire looks of the front end for the better. I wish the production model were like that.
While I am Happy to hear that Chevy will hopefully have a Raptor fighter, I was hopeful it would have a Cool Name.
But Whatever as long as it is Awesome.
Do something with the hood to make it more aggressive looking. And offer a 2 DOOR.
Not all of us need 4 DOORS.
Yes, a 2 door option! The single-cab TrailBoss offered overseas looks great!
If a person is serious about off roading, single-cabs are better than crews… A great example of this is from TFLtruck when the guys went into the snow with a 1985 Chevy two-door and a 2014 Raptor.