Back in August, GM Authority exclusively reported that General Motors filed to trademark the Silverado ZRX, first in the United States and then in Canada. Then, we told you that GM is planning to use the Silverado ZRX name on a future off-road-oriented variant of the popular Chevrolet Silverado pickup truck. And now, we’re here to tell you about a new development in regard to the trademark filing.
The Silverado ZRX trademark application, which was initially filed with the USPTO on August 15th to apply to goods and services in the category of Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof, will be published for opposition on December 24th, GM Authority has discovered.
When a trademark application is published for opposition, it appears in the USPTO’s Official Gazette, giving any parties 30 days from the publication date to either file an opposition to the application or file an extension to oppose the application. Essentially, the 30-day-long period gives an opportunity to disapprove the application to anyone opposed to the successful registration of the filing.
Assuming that the Silverado ZRX trademark application passes this crucial phase, the next step would be for GM to file a Statement of Use with the USPTO, a document that outlines how the application (in this case, GM) will use the trademark in a real-world product or service. GM can also ask for extensions (a maximum of five, each lasting six months) in submitting a Statement of Use document, if it cannot immediately demonstrate a real-world product with the Silverado ZRX name. In fact, a trademark application cannot be successfully approved/registered without providing the trademark office with a Statement of Use document.
All in, the fact that GM’s Silverado ZRX trademark has reached the Published for Opposition stage puts us one step closer to the introduction of the actual vehicle, which is expected to deliver a host of upgrades to the body and chassis and make for a more capable off-road pickup truck to take on the likes of the Ford F-150 Raptor.
Sources told GM Authority that the Silverado ZRX will slot above the Silverado Trail Boss in the Silverado lineup and feature a more robust suspension, a new set of DSSV dampers from Multimatic, front and rear electronic lockers, and modified bumper treatments. The model will be available with either the naturally-aspirated 6.2L L87 V8 engine or the turbo-diesel 3.0L LM2 inline-six Duramax diesel engine. Both engines will be mated to GM’s 10-speed automatic transmission. The vehicle is expected for either the 2021 or 2022 model year, and was previewed recently by GM’s off-road racing program Silverado for Hall Racing.
Besides the ZRX off-road variant, the Silverado range will also get improved interiors, as GM Authority was first to report earlier this year.