General Motors CEO Mary Barra has confirmed the automaker’s fully electric pickup truck will arrive in its showrooms in the fall of 2021, Reuters reports.
Barra did not say which of its brands the new battery-powered pickup would fall under and refrained from providing any other details on the truck apart from its estimated arrival.
“General Motors understands truck buyers and … people who are new coming into the truck market,” Mary Barra said at an investor conference this week. “It will be a very capable truck, I’m pretty excited about it.”
GM had not previously said when the truck might arrive in dealers, but in June, company president Mark Reuss admitted the truck would take some time to make its way to market, especially if GM plans to sell it in large volumes. Barra’s announcement comes just before Tesla is set to reveal its so-called ‘Cybertruck’ during a special event this evening, though it’s not yet clear when the first production Tesla pickup go on sale.
The new electric pickup will be built at GM’s Detroit-Hamtramck Assembly plant, which, under the new UAW national agreement, is set to build a number of future electric GM vehicles. Rumors allege the Metro Detroit facility could be the production sites of both the new Cadillac electric crossover and the rumored electric Hummer SUV.
In September, GM appointed Josh Tavel, chief engineer for the Chevrolet Bolt EV and Cadillac ELR, to lead the development of the electric pickup truck.