mobile-menu-icon
GM Authority

GM Appoints New Head Of Chevrolet

General Motors has announced two major executive appointments for the Chevrolet brand.

Steve Hill, current vice president of U.S. Sales, Service and Marketing for all of GM, has been appointed as the new head of the Chevrolet brand. He will remain in the current sales role, taking on new responsibilities as the head of Chevy. He will continue to report to Barry Engle, executive vice president and president of GM North America.

Brian Sweeney (left) and Steve Hill (right)

 

Additionally, Brian Sweeney, the U.S. vice president of Chevrolet Sales, Service and Marketing, will move to a newly created position as vice president of Dealer Operations and Innovation. GM says that in this role, Sweeney will “lead retail innovation and work closely with Chevrolet, Buick and GMC dealers to deliver a world-class customer experience and a robust dealer business model.” He will report to former GM Canada President and Managing Director, Travis Hester, who was recently appointed as vice president of Global Customer Experience. The Global Customer Experience team is a new group within GM that was formed back in September.

“Our dealers already do an excellent job taking care of our customers and Brian and Steve have played a major role in building that foundation,” Engle said in a media release. “Competition is intensifying, customer expectations are rising, and technology is transforming vehicles, dealership operations and the way we engage with customers. We will meet these changes head on and we are putting some of our most experienced and accomplished leaders in charge of embracing change and driving innovation. Our goals are ambitious but attainable: make our dealers the most successful in the industry, make our brands even more valuable and drive even higher levels of customer loyalty.”

It’s not clear what kind of changes may be in store for Chevrolet, Buick and GMC dealerships under Sweeney’s leadership, though GM’s dealer strategy for its mainstream brands does seem to be set for a shake-up of some kind. With Engle saying the team wants to embrace change and drive innovation, this executive shake-up is likely related to the predicted impact that electric vehicles and autonomous vehicles may have on GM’s brands and the automotive industry as a whole.

Both Sweeney and Hill will take on their new positions as of November 15, 2019.

Subscribe to GM Authority for more GM executive news and around-the-clock GM news coverage.

Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Any improvement to the horrible GM customer support should be welcome.

    In its current state, like I have said O so many times, its just terribly horrible !!

    GM itself has no customer support, it is all driven through the same dealership the customer has had trouble with in the first place.

    Any way any improvement is welcome !!

    Can’t get any worse !!!!

    Reply
  2. It wont get any better. Think of GM like the government. No matter who is in charge it’ll never really change.

    Reply
  3. I have been very pleased with customer support from GM for my Cadillac and Chevrolet vehicles.

    Reply
  4. For GM to improve,, build a ev pickup,, 4by,, a SUV. 4by,, and a ev Corvette 4by,, yes I said that ,, I love my bolt,, it can only get better,, but a 4wheel drive Corvette ,, wow ,, most owners are older and very few take long trips but to take a sporty car to the grocery store we do,, now make it electric the reliability of electric ,,and to take it home and plug in. ,, perfect,,

    Reply
  5. Well guys your new jobs should be very easy with the way General Motors is eliminating cars there won’t be too much to improve upon except maybe more smiling faces when you bring your car in for service and no mumbling behind your back when you bring your car there for warranty work but you didn’t buy the car from them because you have a family member who sells them. No grumbling if something should go wrong and they have to give you a rental car and the the GM part doesn’t come in and they’re mumbling because now they have to pay for the rental-those are the things you need to change!

    Reply
  6. Allow escalation to VP level if customer has exhausted all other Customer Service avenues. They will not escalate!

    Reply
  7. STOP SENDING ME MESSAGES THANKING ME FOR BUYING A 2020 SILVERADO FROM MAGIC CITY CHEVROLET.
    I DID NOT BUY ONE AND WOUKDNT HAVE ONE.
    I DID BUY A 2020 BUICK IN ORLANDO, FL
    BIG DIFFERENCE IN THE TWO.

    Reply
  8. If anyone can help me I’m trying to reach the CEO of Chevrolet because my son was in an accident that went viral he’s the kid that wrecked his car due to a cicada and I wanted to get a hold of the CEO because that car saved my son’s life literally all of the airbags deployed the car was totaled but my son walked away and I just wanted to talk to someone to thank them because it’s very important to me because he’s my son so if anybody can help me get to them to have them address me my phone number is 513-256-0025 so thank you

    Reply

Leave a comment

Cancel