General Motors has made the 2020 Forbes Just 100 list – which ranks companies based on a variety of ethic and social categories such as benefits, work-life balance, equal opportunity, customer treatment, customer privacy, community support, environmental impact and delivering shareholder returns, among others.
The automaker was 18th on this year’s list and first among all automakers. The company was also 1st in the Employees category for the automotive industry, with Forbes and Just Capital recognizing the automaker’s investment in its own workforce. It was also first in the Shareholder category for its ability to return value to its shareholders, and second in the industry in the ‘Customer’ and ‘Community’ categories due to its treatment and support of its customers and the communities it operates in.
GM has consistently finished atop the brand rankings in the automotive category in the Just 100 study, with this being the third consecutive year it has outclassed other auto companies in the ranking.
“We’re honored to be recognized as one of America’s Most JUST Companies,” said manager of Sustainability at GM, Sharon Basel. “At GM, we see a future of zero crashes, zero emissions and zero congestion, a vision we believe does right by all our company’s stakeholders – our customers, our employees and future generations. Being featured in the Just 100 demonstrates that every decision we make and action we take is helping realize this vision and in turn, is delivering all the benefits of personal mobility while driving long-term success.”
The Just Capital Ranking is decided by surveying employees and customers of U.S. companies in a variety of areas. For this year’s study, Just Capital surveyed over 9,000 Americans in these various categories. Just Capital says that companies that achieve a Just 100 ranking, on average, pay their workers 31 percent more, employ 2.1 times more American workers and give 8.4 percent more to charity.
Setting GM apart this year, according to its press release, was its ethical leadership, diverse and inclusive workplace and contributions to the various communities in which it operates.
First overall in the 2020 Just 100 Rankings was Microsoft, followed by Nvidia, Apple, Intel and Salesforce. Ford was ranked 67th overall and 2nd in the industry, followed by Gentex in third, Lear in fourth and Aptiv in fifth. Click here to view the complete 2020 Just 100 list and here for a full rundown of GM’s evaluation by Just Capital.