The Chevrolet Silverado has been named the Truck of the Year at the 2019 SEMA Show.
This award is voted on by the various SEMA Show exhibitors, who are encouraged to vote for the vehicles that represent the best business opportunities for the aftermarket industry across five different categories. In other words, the winning vehicles are usually easily upgraded with aftermarket parts and accessories and have a large swath of parts available for them already.
While the Chevrolet Silverado won the SEMA Truck of the Year category, it was General Motors‘ rival at Ford that took the SEMA Car of the Year honors with the Mustang. The SEMA 4×4/SUV of the Year was won by the Jeep Wrangler (the 10th consecutive year the Wrangler has taken that title) while the Sport Compact of the Year and Powersports Vehicle of the Year were the Audi RS 3 and Polaris RZR, respectively.
“The SEMA Show is where the newest and most innovative aftermarket products are seen first,” said SEMA vice president Mike Spagnola. “SEMA Show exhibitors are the innovators and experts who drive the $45-billion industry. Knowing what they believe are the best vehicles for accessorization helps to forecast trends.”
The Las Vegas Convention Center is filled with various upgraded Chevrolet Silverado models of different generations this year. GM also brought its own upgraded concept versions of the Silverado to the show in the way of the Silverado HD Z71 Sport Package and Silverado Redline Edition. These two models are GM’s way of testing the waters for potential new production variants of the popular truck and could one day be sold in Chevrolet dealers if they receive enough attention and praise from showgoers, consumers and the media.