Chevrolet Impala Sales Fall 40 Percent In Q3 2019
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Chevrolet Impala sales decreased in every market in which it’s sold, including the United States, Canada, Mexico and South Korea, during the third quarter of 2019.
Chevrolet Impala Sales - Q3 2019 - United States
In the United States, Chevrolet Impala deliveries totaled 9,638 units in Q3 2019, a decrease of about 41 percent compared to 16,290 units sold in Q3 2018.In the first nine months of the year, Impala sales decreased about 19 percent to 35,433 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| IMPALA | -40.83% | 9,638 | 16,290 | -19.38% | 35,433 | 43,952 |
Chevrolet Impala Sales - Q3 2019 - Canada
In Canada, Chevrolet Impala deliveries totaled 403 units in Q3 2019, a decrease of about 62 percent compared to 1,064 units sold in Q3 2018.In the first nine months of the year, Impala sales increased about 15 percent to 3,676 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| IMPALA | -62.13% | 403 | 1,064 | +14.95% | 3,676 | 3,198 |
Chevrolet Impala Sales - Q3 2019 - South Korea
In South Korea, Chevrolet Impala deliveries totaled 164 units in Q3 2019, a decrease of about 46 percent compared to 305 units sold in Q3 2018.In the first nine months of the year, Impala sales decreased about 61 percent to 441 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| IMPALA | -46.23% | 164 | 305 | -61.01% | 441 | 1,131 |
Competitive Sales Comparison
Chevrolet Impala sales performance enabled the nameplate to take second place in its competitive set during the third quarter, behind the Dodge Charger in first place (see Dodge Charger sales) by roughly 16,000 units. In other words, the Charger outsold the Impala nearly threefold during the quarter.
The Impala still outsold the rest of the pack, but by a much smaller margin than in Q2 2019, including the Nissan Maxima, Chrysler 300, Toyota Avalon and the now-discontinued Ford Taurus (see Ford Taurus sales). The Ford model was followed by the recently launched Volkswagen Arteon, and then by the discontinued Kia Cadenza and Volkswagen CC.
The Dodge Charger, Toyota Avalon and new Volkswagen Arteon were the only models to see an increase in sales volume.
At a 40-percent decline, Chevrolet Impala sales fell much faster than the segment average during the quarter, which contracted nearly 5 percent to 62,758 units.
Sales Numbers - Full-Size Mainstream Sedans - Q3 2019 - United States
| MODEL | Q3 19 / Q3 18 | Q3 19 | Q3 18 | Q3 19 SHARE | Q3 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| DODGE CHARGER | +45.57% | 26,060 | 17,902 | 42% | 27% | +19.89% | 71,106 | 59,308 |
| CHEVROLET IMPALA | -40.83% | 9,638 | 16,290 | 15% | 25% | -19.38% | 35,433 | 43,952 |
| NISSAN MAXIMA | +22.93% | 9,404 | 7,650 | 15% | 12% | -17.36% | 26,199 | 31,702 |
| CHRYSLER 300 | -20.43% | 7,836 | 9,848 | 12% | 15% | -31.43% | 23,693 | 34,555 |
| TOYOTA AVALON | +6.10% | 7,596 | 7,159 | 12% | 11% | -15.76% | 22,453 | 26,654 |
| FORD TAURUS | -83.26% | 1,034 | 6,178 | 2% | 9% | -57.85% | 9,155 | 21,718 |
| VOLKSWAGEN ARTEON | * | 885 | * | 1% | 0% | * | 1,483 | 0 |
| KIA CADENZA | -54.92% | 293 | 650 | 0% | 1% | -73.27% | 1,056 | 3,951 |
| VOLKSWAGEN CC | -89.57% | 12 | 115 | 0% | 0% | -87.78% | 50 | 409 |
| TOTAL | -4.61% | 62,758 | 65,792 | -14.23% | 190,628 | 222,249 |
- Nissan Maxima and Volkswagen CC (which has been replaced by the Arteon) are not full-size sedans, but rather midsize models with more premium content over the similarly-sized Nissan Altima and Volkswagen Passat, respectively. We included them in the report since both models carry similar pricing structures and purchase demographics to vehicles in the mainstream full-size sedan segment.
From a segment share standpoint, the Chevy Impala accounted for 15 percent, a far second to the 42 percent commanded by the Dodge Charger.
The GM Authority Take
Chevrolet Impala sales continued their downward spiral in the third quarter of 2019. Though it’s obvious that the mainstream full-size sedan segment in which it competes has become one of the biggest victims of the ongoing shift in consumer buying dynamics, wherein buyers consistently purchase crossover SUVs over sedans, not all models are seeing declines. For instance, the Dodge Charger, Toyota Avalon and new VW Arteon are growing sales volume.
Even so, the third-quarter Impala sales figures further lend some insight into General Motors’ decision to discontinue the Impala, along with several other passenger-car models. As of this writing, the Impala received a temporary stay of execution, with production extended until January 2020.
It’s worth noting that Dodge continues to outperform the segment with its Charger, which is the only sports-oriented offering in the space. Perhaps that should lend some clues about customer preferences, with one theory being that customers not switching to crossovers are also interested in a sporty four-door sedan, rather than a comfort-oriented offering like the Impala.
About The Numbers
- All percent change figures compared to Chevrolet Impala sales for Q3 2018
- In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q3 2019 sales U.S.A.
- Chevrolet sales Q3 2019 U.S.A.
- Cadillac sales Q3 2019 U.S.A.
- Buick sales Q3 2019 U.S.A.
- GMC sales Q3 2019 U.S.A.
- GM Canada sales Q3 2019
- Chevrolet Canada sales Q3 2019
- Cadillac Canada sales Q3 2019
- Buick Canada sales Q3 2019
- GMC Canada sales Q3 2019
- GM Mexico sales Q3 2019
- GM China sales Q3 2019
- Chevrolet China Q3 3019 sales
- Buick China Q3 2019 sales
- Cadillac China Q3 2019 sales
- GM Brazil sales Q3 2019
- GM South Korea sales Q3 2019
About Chevrolet Impala
The Chevrolet Impala is a full-size sedan. It is the biggest Chevrolet sedan currently offered, slotting above the subcompact Chevrolet Sonic, compact Chevrolet Cruze and midsize Chevrolet Malibu.
The current model was introduced for the 2014 model year and represents the tenth generation of the storied Impala nameplate. It rides on the GM Super Epsilon platform shared with the second-generation Buick LaCrosse and Cadillac XTS.
Compared to its ninth-generation predecessor, the tenth-gen Impala is an all-new vehicle that is larger, sleeker and more modern. Chevrolet modified its strategy for the new model, as the ninth-gen model was sold to rental fleets in significant quantities, while the tenth-gen is primarily intended for purchase by consumers at the retail level. This condition alone has resulted in a strategic decrease in sales volume of the current model.
As announced in November 2018, the Chevrolet Impala will be discontinued after the tenth-generation model. This means that it will not see an 11th generation model.
The Chevrolet Impala is assembled at the following plants for global markets:
- GM Detroit-Hamtramck factory in Michigan operated by GM USA
- GM Oshawa factory in Ontario operated by GM Canada
Both facilities are slated to be idled in 2019 as a result of decisions undertaken by Chevrolet parent, General Motors.
Related News & Info
- GM news
- GM forums
- Chevrolet Impala information
- Running GM sales results
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- Running Chevrolet Impala sales results
- Running Chevrolet sales results
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this model must have been a mistake it is the best affordable sedan GM produced and now the IDOTS instead of a redesign the model is killed and now they wonder why sales are down ,they are more brainless than I thought these consumers will still buy sedans but they will not be from GM
They should just make the Impala the way that most people will want it. It’s true it could use a facelift, and an updated powertrain and features. And most importantly a good ad campaign for all its awards, because that’s what more people will care about before anything else.
But at the end of the day, the only real issue with it is that it’s a sedan. If they made it a lifted wagon, like Subaru/Ford’s-global-sedan-replacements, it would sell. All it’d need is to offer all-wheel-drive, and show a spec of at least 6.5 inches of ground clearance on paper. And if it at least LOOKS a little sporty, but rugged at the same time, it will do great. The Impala name has recognition. If it keeps coming back like it always does, and tailors itself to current tastes, it’ll sell.