Considering the seemingly ceaseless popularity of crossovers these days, it comes as no surprise that General Motors is filling the segment with vehicles of every shape and size imaginable. That includes the new 2021 Chevrolet Trailblazer, which recently debuted at the 2019 Los Angeles Auto Show. At the show, we caught up with Shad Balch of Chevrolet Communications, who provided some insight into sales for another Chevy crossover – the Chevrolet Blazer.
We asked Balch about the trim level cadence for the new 2021 Trailblazer, which currently includes the sporty RS and outdoorsy Activ. However, while Balch kept his cards close to the chest with regard to Trailblazer trims, he did mention customer enthusiasm for the Chevrolet Blazer RS and Premier.
“It’s safe to say that we’ll gauge feedback from the consumers and see what it is they’re interested in,” Balch said regarding the Trailblazer trim levels. “We know that from Blazer, the RS model has been very well received and the take rate is pretty high, and also the Premier as well, but the RS seems to be the one that is catching people’s attention right now, which is why we’ve come out of the gate with Trailblazer with RS and a very similar Activ.”
As we reported last month, Chevrolet Blazer sales totaled 20,312 units in the U.S. for Q3 of 2019, plus 1,150 units in Canada and 364 units in Mexico during the same time period. For the first nine months of 2019, Blazer sales totaled 35,017 units. The figures highlight Q3 of 2019 as the best-ever quarterly sales performance since the model’s launch earlier this year.
|MODEL||Q3 19 / Q3 18||Q3 19||Q3 18||YTD 19 / YTD 18||YTD 19||YTD 18|
It should come as no surprise that the Chevrolet Blazer RS and Premier have enjoyed a high take rate, especially the RS. Considering the new Blazer’s highly angular, Chevrolet Camaro-esque styling cues, the extra sporting flavor added by the RS trim level makes a lot of sense.
Comparatively speaking, the new Trailblazer offers similarly aggressive styling, which once again plays quite well with the RS trim level. Whether or not customers will agree remains to be seen.