Considering the seemingly ceaseless popularity of crossovers these days, it comes as no surprise that General Motors is filling the segment with vehicles of every shape and size imaginable. That includes the new 2021 Chevrolet Trailblazer, which recently debuted at the 2019 Los Angeles Auto Show. At the show, we caught up with Shad Balch of Chevrolet Communications, who provided some insight into sales for another Chevy crossover – the Chevrolet Blazer.
We asked Balch about the trim level cadence for the new 2021 Trailblazer, which currently includes the sporty RS and outdoorsy Activ. However, while Balch kept his cards close to the chest with regard to Trailblazer trims, he did mention customer enthusiasm for the Chevrolet Blazer RS and Premier.
“It’s safe to say that we’ll gauge feedback from the consumers and see what it is they’re interested in,” Balch said regarding the Trailblazer trim levels. “We know that from Blazer, the RS model has been very well received and the take rate is pretty high, and also the Premier as well, but the RS seems to be the one that is catching people’s attention right now, which is why we’ve come out of the gate with Trailblazer with RS and a very similar Activ.”
As we reported last month, Chevrolet Blazer sales totaled 20,312 units in the U.S. for Q3 of 2019, plus 1,150 units in Canada and 364 units in Mexico during the same time period. For the first nine months of 2019, Blazer sales totaled 35,017 units. The figures highlight Q3 of 2019 as the best-ever quarterly sales performance since the model’s launch earlier this year.
Table Title
MODEL | Q3 19 / Q3 18 | Q3 19 | Q3 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
CHEVROLET TRAVERSE | +24.94% | 41,116 | 32,908 | +6.07% | 113,491 | 106,998 |
GMC ACADIA | +50.82% | 20,338 | 13,485 | +25.93% | 79,958 | 63,493 |
CHEVROLET BLAZER | * | 20,312 | * | * | 35,107 | 0 |
TOTAL | +76.25% | 81,766 | 46,393 | +34.06% | 228,556 | 170,491 |
It should come as no surprise that the Chevrolet Blazer RS and Premier have enjoyed a high take rate, especially the RS. Considering the new Blazer’s highly angular, Chevrolet Camaro-esque styling cues, the extra sporting flavor added by the RS trim level makes a lot of sense.
Comparatively speaking, the new Trailblazer offers similarly aggressive styling, which once again plays quite well with the RS trim level. Whether or not customers will agree remains to be seen.
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Comments
“But but it’s $50k, I can get a 1999 Bentley for less”, “it’s not a real Blazer without a lift kit and 500 cid V8” “Honka Passedport and Exploder will outsell it 15 to 1”, “it’s a illegal Mexhecan made, ” ……
But also at $50k you can get 2 Honda Accord’s, maybe even 3 Malibu’s if you shop right. I’m not really sure what Chevy buyer (who’s not in a Silverado or Tahoe) can afford these.
@guestt well let me ask you a question buddy why do you care and also do you think anybody else does?
You may not like the chosen name but it is the new Blazer. The new Ford Bronco coming out soon will be smaller as well with no V8 engine. If you don’t like the Blazer name you can get a Tahoe and put its emblem on that. I had both a full sized Blazer and a GTO from years past, and only the GTO name used in the early 2000s bothered me initially but I got over it.
When the “GTO” returned,(the Holden Grand Prix) at the time I was working for a Pontiac dealer,us older guys just like retro and back then as today GM disappointed me,at least make it look alittle like a GTO, performance was pretty good,looks and build quality was really crap,I expect more from a car company that used to be the leader,so that’s how I feel,and it’s obvious where decisions like that has put GM, sticking different emblems on a vehicle to rename it, that’s like working for Cadillac.
It’s far from Blazen anything …. like soccer moms need another underpowered mini wagon to choose from ??? Heritage of the Blazer is out the window, soccer dad can’t go hunting in that thing ….
Just exaggerating the “Survivor” guys post of why the Blazer CUV was going to fail because it wasn’t a “real Blazer” and I’m on the side of it wasn’t due the market wants CUVs. Course you knew that.
And yes the “real Blazer” is the Tahoe..
It offers a 6 cylinder engine, check it out! Why shouldn’t a consumer have more options? In case you haven’t noticed trucks, cross-overs, and SUVs are taking over in place of cars.
Yeah the same v6 that’s been around since the CTS was introduced,and SUV’s are just being churned out by everyone, it’s a generational thing,us older guys still like having a car too,but after driving both the new Blazer and the new CX5,guess what,Mazda nailed it,the Blazer missed the bus. Never thought I’d prefer a @#$+*$ foreign vehicle over a GM car.
Hate to say it, however Chevy is just a faded memory. It make me sad….
If you prefer the CX-5 (which my brother owns and wants to trade in) over a 2019 Blazer RS with a 3.6L V6 engine, a twin-clutch AWD system, and a buttery smooth & intelligent shifting 9-speed automatic transmission then you’re the one with the problem, NOT Chevrolet. Lol.
Obviously you either work for Chevrolet or General Motors, to even begin to think that the Chevy will be more reliable than the Mazda I worked for both divisions in the service departments and saw what Chevrolet was doing with their products and more importantly how they reacted to their customer complaints, Chevrolet reacted with arrogance, and Mazda reacted with concern and resolutions they stand behind their products they develop them extensively and you can say whatever you want about a buttery smooth transmission in the two years I worked for Mazda I only saw two warranty transmissions replaced, and in the five plus years I work for Chevrolet I saw more than 20 failing at extremely low mileages,so my problem is being a customer of General Motors and working for them for over 20 years and just watching their products deteriorate and being more concerned about making money than making customers happy and giving them what they want.Keep drinking that Kool-Aid and watch the continuing slide General Motors, shame on them for the continued arrogance and greed.
Actually the slide is going up. Market share continues to increase, which is good!
Yeah and all politicians are honest too, keep on believing that, not that the strikes load sales down and they had vehicles to sell especially in Cadillacs case. Ah the force is strong in this one. Too now you weren’t around while Rodger Smith ran the helm.
If they had made a body in frame full size Blazer odds are great it would not have 2 doors as they would never sell in numbers great enough to make the ROI.
So then they add two more doors. But wait hmm GM has a 4 door already that replaced the two door due to declining sales.
Anyone heard of a Tahoe?
As much as I would love a two door Blazer or even an El Camino I grasp the reality that they would sell in so few numbers I would be forced to pay a higher than I would pay price for them.
Both models went away because sales vanished and there is little more than a few nostalgia minded folks looking for their return.
Sorry but reality sucks sometimes.
Yes I do own a Tahoe, 4×4 Z71 closest truck to a BLAZER !!! NOT THAT THING…
GM has a priority on making money with the majority and not just making Scott and 25k other people happy. Sorry the world is a cold harsh place.
I agree they should have used another name to avoid the issue with the few hooked on a name and non profitable 2 door. But it is here and they will make money.
I hate the reliance on old names with new product that is different.
CR.8
I agree !!!
Sentimental, I guess, as we get older and able to purchase just about anything, my Tahoe still damn good truck,
Have a good Turkey day….
The Heartbeat Of Mexico.
Some vehicles also made in Mexico
RAM1500 Classic; RAM Promaster; RAM Promaster City; Fiat500, Jeep Renegade, Jeep Compass; Dodge Journey; Ford Fusion, Lincoln MKZ; Toyota Tacoma, Toyota Yaris; Honda HRV; Nissan Versa; Nissan Sentra; Nissan Kicks; Nissan RogueSport; Infiniti QX50; Mazda3; Hyundai Accent; Kia RIO; Kia Forte; Audi Q50; VW Jetta; VW Tiguan, BMW 3-Series
Let’s not forget some GMC Sierras and Chevy Silverados built in Mexico.
If your vehicle identification number begins with a 1, 4, or 5, it was built at an American assembly plant. If it begins with a 2, Canada. A 3, Mexico.
Me personally I’d love to see the Silverado RCSB with a covered rear passenger seat area, with not many frills and called K5 or something “macho”. Don’t know why GM would leave money on the table other than ROI/profit from the 4-door, CAFE, UAW or all of the above…
It seems every Chevy has that front grill design, except the vett and the pick ups, and they’re selling really good? I’ve yet to see any, I checked one out at a nearby dealership. Gee what a surprise, near 40k for a nicely equipped RS, and the dumbest manual/automatic shifter I’ve ever seen, this is no Blazer, more like a Blamaro. Come on GM !??