A Closer Look At The Cadillac Light Up Projection Logo40
You may have seen car door projection lights before, also called puddle lights, which light up when the driver or passenger doors on a vehicle are opened in order to illuminate the dark area next to the car before they step in, but more so to make the driver or passenger feel confident and validated about their buying decision – especially if it’s a luxury car.
Cadillac uses this technology in a slightly more practical way, however. The projection logo available on new Cadillac vehicles appears near the rear end of the vehicle, providing the user with an indication of where to move their foot for activating the hands-free power liftgate or trunk. The logo is projected via a special lamp on the undercarriage, and the projection appears on the driver’s side only.
The images embedded here show the light-up Cadillac logo being projected from a 2019 Cadillac XT4 crossover. That said, the hands-free trunk/liftgate feature is also offered on the Cadillac XT5, Cadillac XT6, Cadillac Escalade, Cadillac CT5 and Cadillac CT6. The feature is not offered on the Cadillac CT4, or at least not as of this writing. Cadillac utility vehicles (XT4, XT5, XT6 and Escalade) with this feature are also equipped with a power liftgate that includes a programmable memory feature.
|XT4||Standard on Premium Luxury and Sport|
|XT5||Standard on Premium Luxury and Sport|
|XT6||Standard on all models|
|Escalade||Standard on all models|
|CT5||Optional with package on Premium Luxury||Sport||V|
|CT6||Standard on Premium Luxury||Platinum||V|
The light-up logo isn’t the only interesting way Cadillac may use lights to promote its brand. As we covered a few weeks back, future Cadillac models might use a light-up badge with a revised design, similar to the illuminated emblems featured on vehicles from Mercedes-Benz, Infiniti and other luxury brands. The feature was first previewed in rendering images of the unnamed Cadillac concept EV crossover that was shown at the 2019 North American International Auto Show in Detroit.
Would you want to see this feature, or the light-up Cadillac badge, used on more Cadillac models going forward?
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This report was written in collaboration with our sister publication, Cadillac Society.
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How does the light get activated? If you have to push a button on the fob, then it’s pointless, since the reason for a hands free liftgate is to not need to use the fob or otherwise touch the vehicle.
If you’re parked along a line of cars, this illuminates where your car is. Its for locating the car; combining it with the liftgate location was probably just a convenient second feature.
If you have the key fob in your pocket, purse, or hand the logo will appear on the ground, when you approach the end gate. You do not need to press any button for it to engage.
mine quit working, is there a button I accidentally pushed? I want my Cadillac symbol back.
You see it done on some computers, the annoying company logo that lights up and now Cadillac is doing it; but unlike the notebooks, it may be possible to disconnect the Cadillac logo.
Wow a piddle light , because someone just pissed on your Cadillac.
Wow. A lot of negativity in the the comments today. You’d think Cadillac personally insulted all of your mothers.
Just the one that counts. Let’s not get to personal now.
I’m talking about Cadillac doing something late in the game again
I would not have let my mom drive a Cadillac, I wanted to make sure she gets home, that’s why I got her a Chevy.
Hate to say it you’re correct about Cadillac, 7
I got my mom a a Volvo ?
meanwhile, my wife won’t give up her ATS, it only has 171,000 miles and is still running strong. It’s the top model with Mag suspension. She loves turbo and says it’s like a sports car. (she knows sports cars as i have a 2017 Vette GS)
HOW DARE YOU, TALK ABOUT SOMEONE’S MOTHER ???
is that an option or is that standard I can imagine would have cost if it’s an option because it cost over $400 to get an illuminated bowtie on a Chevy Blazer , knowing Cadillac it’s overpriced.
Like everything else they build. Since they’re in last place in reliability, maybe they should work on building a better product rather than frivolous options.
No extra cost, I’ll piss on any Cadillac for free !!!
Ruffled your feathers ?
James, that last sentence is the truth.
How do I turn it off ???
Your best gives me no choice ?
everyone is wringing their hands over this while tesla is having a party over fart noises.
A friend of mine most people call him Dee,
You can call him Mr. Snider. Owns a few Teslas as long as you can stay with in the inferstructor of all the EV charging facilities. I’m still a gasser. When it comes to playing cat and mouse, I drive a little harder.
James, a Cadillac is just a Chevy with about 40 grand of options on it, they’re both GM products and all share drive trains and chassis etc.
You understand Mary and the bean counters will continue to do … F up GM. Baby boomers at least I can speak for alot us, can buy any car on the market, however we’re American born and raised , the company’s such as Sears. J. C. Penny’s Montgomery Wards, best western etc…. are gone or on the way out. Just like the Car company’s we once loved, just a faded memory … it makes me sad…
Scott ZL1, I’m 16, but it makes me sad too to see all the American companies failing to Japanese companies. I plan only to drive a Chevy, and to work at a Chevy dealer, but I would go for a Ford sooner than a Toyota or anything else from Japan.
You’re a smart person,
I own 6 GM veh. And a Volvo, after buying 4 Cadillacs over 20 years,
I was working a a Chevy dealership at the age of 18, and never left the auto industry for 30 + years.
Look up good guys chevy shows and events, in California at Pomona raceways the NHRA museum, I still have a car or to on display, hang in there kid
Can we get rid of Buick burden yet ?
They should have kept Pontiac and thumped Buick, but once again arrogance and stupidity reigns supreme at GM
They share the basics of the drivetrains but the Chevrolets don’t have all the added on crap a Cadillac does the only time that really applied was back in the day when they made the cimarron so it’s not really a complete comparison and the Chevy never broke down if you didn’t work at a car dealership you really don’t know what you’re talkin about
Go find a 10 speed, and a Ford forum
I would never put my mother in a can that is named after her parts (vulva)…
Don’t be stupid.
Look up the definition of Volvo before u talk $hit !!
It mean iron !!!
Please don’t comment on this blog again.
Unless you sell cars for a living. Lol
All I said that I did something thoughtful for my mom,
HOW DARE YOU !!!
Hey James, don’t go getting all nasty, I’ve been a GM dealer mechanic since 1974 and I love my 2017 XT5, and yes I know all about us mechanics calling all of the stuff we support and work on “junk”. But unless you were working on cars through the 70’s and 80’s you haven’t seen junk. May the flat rate gods shine on you.
Sorry if you think that’s being nasty, I started working with Oldsmobile in 1975, and I never referred to your job as mechanics, but as technicians. As far as XT5’s go,as long as you didn’t have a moon roof and front wheel drive,they were good, otherwise a lot of issues,and angry customers, I’m sure you’ve had that experience,and warranty flat rate SUCKS.
You’re correct, I started working at a dealer back when Mr.Goodwrench was king ……….
Good old Bob Segar would sing, Like a rock….
Most of us old timers have forgotten more than these kids talking crap will ever know. But they know it all.
IF AN INPORT DID IT EVERYBODY WOULD LIKE IT BECAUSE ITS CADILLAC ITS STUPIT
You spell real well…. lol
Whoa, capital letters, trying to make sense of it,and what’s an inport? Unless they’re like you and me Scott , they need to walk the walk before they can talk, or even spell. Lol
I guess I didn’t proof read – the (n) in import was a type-o and spelled stupid with a (t) to emphasize how stupid some of these comments are and if people really read them . But I do agree and have said it in the past in other comments that Mary and her bean counters are making poor decisions and need to step it up , OK is not good enough today with the sea of competition . Working at a GM dealership for 30 years owning only Oldsmobile’s (12) , now a Buick ( that will go soon and will not be another Buick because Reuss and Mary are not offering a Lacrosse in the states) and a Cadillac , and don’t see myself owning anything else but GM . Happy Motoring
What’s the part number for this light?
For the light