You may have seen car door projection lights before, also called puddle lights, which light up when the driver or passenger doors on a vehicle are opened in order to illuminate the dark area next to the car before they step in, but more so to make the driver or passenger feel confident and validated about their buying decision – especially if it’s a luxury car.
Cadillac uses this technology in a slightly more practical way, however. The projection logo available on new Cadillac vehicles appears near the rear end of the vehicle, providing the user with an indication of where to move their foot for activating the hands-free power liftgate or trunk. The logo is projected via a special lamp on the undercarriage, and the projection appears on the driver’s side only.
The images embedded here show the light-up Cadillac logo being projected from a 2019 Cadillac XT4 crossover. That said, the hands-free trunk/liftgate feature is also offered on the Cadillac XT5, Cadillac XT6, Cadillac Escalade, Cadillac CT5 and Cadillac CT6. The feature is not offered on the Cadillac CT4, or at least not as of this writing. Cadillac utility vehicles (XT4, XT5, XT6 and Escalade) with this feature are also equipped with a power liftgate that includes a programmable memory feature.
|XT4||Standard on Premium Luxury and Sport|
|XT5||Standard on Premium Luxury and Sport|
|XT6||Standard on all models|
|Escalade||Standard on all models|
|CT5||Optional with package on Premium Luxury||Sport||V|
|CT6||Standard on Premium Luxury||Platinum||V|
The light-up logo isn’t the only interesting way Cadillac may use lights to promote its brand. As we covered a few weeks back, future Cadillac models might use a light-up badge with a revised design, similar to the illuminated emblems featured on vehicles from Mercedes-Benz, Infiniti and other luxury brands. The feature was first previewed in rendering images of the unnamed Cadillac concept EV crossover that was shown at the 2019 North American International Auto Show in Detroit.
Would you want to see this feature, or the light-up Cadillac badge, used on more Cadillac models going forward?
This report was written in collaboration with our sister publication, Cadillac Society.