Buick sales in the United States increased by 10 percent to 50,615 units during the third quarter of 2019.
Individual model sales performance was as follows:
- Buick Cascada sales decreased 63.67 percent to 400 units
- The vehicle has been discontinued
- Buick Enclave sales increased 3.65 percent to 13,274 units
- Buick Encore sales increased 18.45 percent to 25,008 units
- Buick Envision sales increased 39.38 percent to 8,088 units
- Buick LaCrosse sales decreased 39.34 percent to 1,389 units
- The vehicle was discontinued in February 2019
- Buick Regal sales decreased 12.07 percent to 2,456 units
During the first nine months of the 2019 calendar year, U.S. Buick sales increased 1 percent to 157,855 units.
Sales Results - Q3 2019 - USA - Buick
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CASCADA | -63.67% | 400 | 1,101 | -27.56% | 2,458 | 3,393 |
| ENCLAVE | +3.65% | 13,274 | 12,807 | +16.42% | 41,013 | 35,227 |
| ENCORE | +18.45% | 25,008 | 21,112 | +5.96% | 73,905 | 69,747 |
| ENVISION | +39.38% | 8,088 | 5,803 | +9.87% | 24,849 | 22,617 |
| LACROSSE | -39.34% | 1,389 | 2,290 | -49.45% | 6,778 | 13,409 |
| REGAL | -12.07% | 2,456 | 2,793 | -19.61% | 8,849 | 11,008 |
| BUICK TOTAL | +10.25% | 50,615 | 45,911 | +1.45% | 157,855 | 155,606 |
The GM Authority Take
Buick sales in the United States increased once again during the third quarter of 2019, representing the second positive quarterly performance of the 2019 calendar year after the brand posted a 5 percent sales increase during Q2 2019. This double-digit growth in Buick sales enabled the year-to-date sales figure for the first nine months of the year to be greater than during the same time frame in 2018.
The Envision was the Buick model with the largest sales increase in the Q3 2019
Buick’s solid commercial performance during Q3 2019 was driven by its line of utilities, which saw growth during the quarter as well as during the first nine months of 2019. Each of the brand’s three crossovers reported higher sales in Q3, with double-digit increases for Envision and Encore. In fact, both models registered their best quarters so far in 2019. For its part, the Enclave also increased its sales volume, although via a lower growth rate.
The all-new Encore GX will arrive in the coming months to reinforce Buick’s crossover lineup
In contrast to the sales success of Buick’s utility range, all the cars still offered by the Tri Shield brand in the American market posted lower sales volumes. This trend was to be expected for the case of Cascada and LaCrosse, which have been discontinued. However, the Regal range saw downward momentum in Q3 during the first two quarters, fueling the theory that Buick is on its way to becoming a crossover-only brand.
About The Numbers
- All percent change figures compared to U.S. Buick sales for Q3 2018, except if noted
- There were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Buick sales results
- GM Q3 2019 sales numbers:
- GM Q3 2019 sales U.S.A.
- Chevrolet sales Q3 2019 U.S.A.
- Cadillac sales Q3 2019 U.S.A.
- Buick sales Q3 2019 U.S.A.
- GMC sales Q3 2019 U.S.A.
- GM Canada sales Q3 2019
- Chevrolet Canada sales Q3 2019
- Cadillac Canada sales Q3 2019
- Buick Canada sales Q3 2019
- GMC Canada sales Q3 2019
- GM Mexico sales Q3 2019
- GM China sales Q3 2019
- Chevrolet China Q3 3019 sales
- Buick China Q3 2019 sales
- Cadillac China Q3 2019 sales
- GM Brazil sales Q3 2019
- GM South Korea sales Q3 2019
- GM Q3 2019 sales U.S.A.
Comments
I wish GM will bring back Buick to the middle east. That last Buick was sold here is the Roadmaster
“Buick is dead. Kill it off!”
Come again?
It will be dead to me when they ax the Regal. That is a fact!
The new Regal really is a great vehicle. GM simply has not promoted it at all. Most people don’t even know it exists. And when a base model is leasing for $550 a month, you’ve got an issue.
I suspect GM has no financial incentive to sell the Regal at all other than bare minimum to satisfy some contractual obligation to PSA, and not a single unit more.
Here’s my 2 cents worth. Keep the Enclave going by keeping the quality high and the car fresh. Bring the Envision to the USA for production or kill it off with the new model coming out soon. The plan to keep the current Encore selling along side the all new Encore GX is a good plan. Make sure the quality of the new GX is beyond anything and it will sell well. The new model (Enspire??) is looking great and should sell great and let’s hope they produce it in the USA. This would give Buick a huge advantage in the SUV market.
Now about that Regal!! Yes I know my beloved Encore is built in south Korea and is based on the Opel Moka. But let’s get past this building Buick’s on Opel’s or other cars. Most people who want a Buick are wanting a real American brand car. They want a Buick! The Regal needs to be built in the USA with a very distinct Buick style. Features that scream American. Comfort and very quiet. Lot’s of features without the huge price tag. Low cost of ownership and low maintenance. Keep the trims to just 4 with a base Regal, the Regal Limited, Regal GS (sportier) and the top line Avenir. Keep the price range in line with the trims, starting at $25,000 for base, limited at $28,000 and $32,000 for GS with the Avenir topping out at $34,000. Price them real and stop with the huge rebates. The Buick should bring back a Riviera and an all electric model aptly named Electra.
Just my opinion.
soon Buick will be behind Oldsmobile, Pontiac , Saturn, Hummer, Saab, or Buick will be known as the foreign American brand. Buick was the wrong division to hold on to IMO Olds or Pont would have been a better choice