General Motors has filed to register the term “Save Projects” as a trademark with the United States Patent and Trademark Office, GM Authority has discovered.
The Detroit-based automaker’s application is assigned serial number 88649266 and was filed on October 10th, 2019. The application lists “promoting public interest and awareness in alternative transportation solutions” as the purpose of the mark.
The GM Authority Take
As the filing states, it seems that General Motors is planning to use the “Save Projects” phrase to “promote interest and awareness in alternative transportation solutions.” Currently, GM’s alternative transportation solutions include the Maven car-sharing service and ARIV e-bikes.
The General has also been working on a robo-taxi service as part of its Cruise division. The service was initially scheduled for a launch in late 2019 but has since been delayed, with the automaker not providing a specific timeframe for its rollout. GM sees the robo-taxi service as a significant opportunity for growth.
We’ll keep our ears to the ground on this one and report back when we know more. In the meantime, be sure to subscribe to GM Authority as we bring you the latest GM trademark news as well as ongoing GM news coverage.