Last week, GM Authority was first to report that General Motors filed to register “Groove” as a trademark with the trademark office in Uruguay. Now, we have discovered that the automaker has filed to register the same trademark in two more countries—Costa Rica and Mexico.
GM filed in Mexico on October 10th, 2019, the same day that it did in Uruguay. Meanwhile, the filing in Costa Rica was filed on October 14th. The additional filings lend more credence to the idea that a future GM product will carry the Groove name.
|Country||Filing Date||Serial Number||Goods & Services|
|Uruguay||Oct 10, 2019||508826||Automobiles|
|Mexico||Oct 10, 2019||0119852275019||Automobiles|
|Costa Rica||Oct 14, 2019||2019-009387||Automobiles|
It’s currently unclear what vehicle will end up wearing the Groove name, though GM did introduce a concept by the Chevrolet Groove name over a decade ago.
The 2007 show car was in the form of a tall hatchback of compact proportions, upright body lines and flared wheel wells. It was rolled out alongside two other Chevrolet minicar concepts—the Beat and the Trax. The Beat made it to production as the Spark, the Trax came to fruition as the Trax/Tracker, but the Groove never saw production. Instead, its design was repurposed to form the basis of the GMC Granite Concept (which never made it to production) as well as the Chevrolet Orlando MPV (which never made it to the U.S. market).
It’s worth noting that GM has yet to file for the Groove name in the United States or Canada as of this writing – a circumstance that makes us believe that whatever vehicle will wear the Groove name is not destined for those two markets.
We’ll keep our ears to the ground on this one, and report back as we know more. In the meantime, subscribe to GM Authority for more GM trademark news, Chevrolet news and around-the-clock GM news coverage.