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GM China Sales Decrease 18 Percent To 689,531 Units In Third Quarter 2019

GM China sales decreased 18 percent to 689,531 units during the third quarter of 2019. Sales fell at Buick, Chevrolet, Wuling and Baojun, but rose at Cadillac.

SAIC-GM Sales – Q3 2019

Third-quarter 2019 sales results at SAIC-GM – GM’s primary joint venture in China responsible for Buick, Chevrolet and Cadillac operations – decreased 16.4 percent to 347,545 units:

  • Buick sales decreased 20.6 percent to 199,688 units:
    • Demand for the brand’s best-selling model, the Excelle GT sedan, grew 20 percent on a year-over-year basis to nearly 74,000 units
    • The performance of the Buick GL8 MPV family remained strong, with sales growing 24 percent from a year earlier to about 45,000 units
    • Deliveries of the Regal sedan exceeded 33,000 units, up 25 percent on a year-on-year basis
    • The all-new second-gen Encore and all-new Encore GX small crossover SUVs were launched in July
    • The all-new Enclave large SUV will be introduced in the fourth quarter to solidify the Buick SUV lineup
  • Chevrolet sales decreased 18.1 percent to 96,808 units:
    • The Chevrolet Monza compact sedan – launched in the first quarter – became Chevrolet’s best seller, on sales of about 43,000 units
    • Sales of the Malibu XL jumped 32 percent, topping 17,000 units
    • With its growing focus on SUVs, Chevrolet launched the new Tracker followed by the Trailblazer in September and will unveil a large SUV – the three-row Chevrolet Blazer called the Blazer XL – later in 2019
  • Cadillac sales increased 10.9 percent to 51,049 units:
    • Sales of the CT6 sedan soared 68 percent to about 6,500 units
    • The CT5 luxury sedan will be launched in October
    • The XT4 compact luxury SUV and XT5 midsize luxury SUV sustained their strong performance, as sales topped 14,000 units and 13,000 units, respectively
    • The three-row XT6 large luxury SUV was launched in July, joining the XT4 and XT5 to strengthen Cadillac’s presence in the steadily-growing luxury SUV segment, becoming the largest luxury crossover to be manufactured in China

SAIC-GM-Wuling Sales – Q3 2019

Third-quarter 2019 sales results at SAIC-GM-Wuling – GM’s other Chinese joint venture responsible for Wuling and Baojun brands – decreased 18.6 percent to 341,986 units:

  • Baojun sales decreased 34.9 percent to 122,900 units:
    • The Baojun E100 and E200 electric vehicles had sales of more than 12,000 units after becoming available nationwide
    • The brand also continued its pivot toward a youthful, connected and intelligent direction, with the addition of the RM-5 MPV and RC-6 sedan in September followed by the addition of the RS-3 small sporty SUV in October
  • Wuling sales decreased 5.3 percent to 219,086 units:
    • The brand maintained its leadership in the mini-commercial vehicle segment.
    • The Hong Guang MPV family, Wuling’s most popular nameplate, is adding the all-new Hong Guang PLUS with a larger interior this month.

All-new Baojun RM-5

All-new Baojun RC-6

During the first nine months of the 2019 calendar year, GM China sales decreased 7 percent to 2,481,107 units.

Sales Results - Q3 2019 - China - GM Totals

BRANDQ3 2019 / Q3 2018Q3 2019Q3 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
BAOJUN TOTAL-34.89% 122,900188,751-32.25%428,073 631,818
WULING TOTAL-5.30% 219,086231,342-4.87%727,411 764,643
CHEVROLET TOTAL-18.13% 96,808118,240-16.78%316,637 380,502
CADILLAC TOTAL+10.93% 51,04946,020+8.31%162,256 149,811
BUICK TOTAL-20.63% 199,688251,581+12.36%846,730 753,556
GM CHINA TOTAL-17.51% 689,531835,934-7.43%2,481,107 2,680,330

About The Numbers

  • All percent change figures compared to GM China sales for Q3 2018, except when noted
  • GM does not publish the individual sales performance of the models in China
  • GM China sales figures represent retail sales

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. better than the 30% fall for ford.

    Reply
  2. Yep, Chinese buyers are listening to their government’s nationalistic exhortations, not to mention following their own patriotic sentiments.

    Reply
    1. The whole market is down. Baojun and Wuling are “local” brands… and very few in China even know of their affiliation with GM.

      Reply
      1. Nationalism definitely is playing a role here. German brands sales are up, Toyota and Honda sales are up. American and Korean brands are down (Koreans are having a hard time due to THAAD deployment in South Korea, which is why Samsung cell phone, once a market leader, is literally wiped out in China).

        On top of that, some interesting trends are showing here. Luxury brands sales are up, affordable brands sales are down sharply. My take is the wealthy people are not affected by the slowing growth but people in 3rd/4th tier cities are having a harder time and had to prioritize spending to more necessary items than automobile.

        GM is also in between a huge lineup refreshment and introduced a lot of 3 cylinder engines which is not very well received in China, which might partly explain the drop in sales. It is a good news that Cadillac sales is up even without their volume seller ATS.

        Reply

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