With the arrival of the new mid-engine Corvette C8.R, Corvette Racing has also introduced a re-designed Jake skull mascot and logo.
The new Jake skull incorporates the revised Corvette cross flags emblem that adorns the 2020 Corvette Stingray and also features a slightly more sinister-looking skull head. The logo appeared briefly at the end of the Corvette C8.R teaser video, which we shared with you yesterday.
The story of the Jake logo harks back to 2004, when one of Corvette Racing’s truck drivers at the time, Don Male, approached team boss Doug Fehan about putting a skull sticker on one of the cars before a race. When the team won the race, they were convinced the sticker was good luck – but that particular design belonged to a clothing company, so they needed their own design. Once they had their own design, courtesy of artist Eddie Jabour, they slapped the logo on the b-pillar of the Corvette C6.R at Le Mans in 2005 and never looked back.
Jake gets its name from the 1980s film The Blues Brothers. Former Corvette marketing manager Gary Claudio allegedly named the skull logo after Jake Blues from the movie, who believed the ruthless Jake character would identify closely with Corvette Racing’s ‘Take No Prisoners’ motto. These days, Jake is famous among Corvette fans and enthusiasts and appears on Corvette Racing’s cars and team apparel, and has even been featured on certain road-going Corvettes and as an optional decal.
“Jake continues to permeate what we do, say, speak, and or wear,” Fehan said previously. “He is our team mascot, and he will continue to grow with us. Our fans have embraced him, our fans love him, and our fans know he is an important part of our success.”
Let us know what you think of the revised Jake logo in the comments.