General Motors’ Cadillac brand has joined the ranks of Audi, Mercedes-Benz and BMW in surpassing 1 million vehicles sold in the world’s largest automotive market, China.
Cadillac entered the Chinese market in 2003 and has built up a network of over 300 dealerships in the country, helping it break into the seven-figure sales milestone.
“For 16 years, Cadillac has been committed to bringing a new experience to China’s luxury car market,” said SAIC-GM president Wang Yongqing. “Our lineup has grown at a fast and steady pace, becoming popular among those who have a passion for life.”
The automaker celebrated its 1-millionth sale with a special event, Cadillac Night, held at the Cadillac Arena in Beijing. The automaker also debuted the Cadillac CT4 at the event, which debuted in North America earlier this year, but had yet to be shown in China. SAIC-GM says nearly 7,000 Cadillac dealers, owners and fans were in attendance at the event.
Singaporean pop singer JJ Lin also performed for fans at the event. Lin was announced as the ambassador for the CT5 sedan at the event and performed a song called “Wonderland,” which was apparently inspired by the Cadillac brand, SAIC-GM says.
Cadillac’s Chinese sedan lineup currently consists of the ATS-L, XTS, and CT6, with the CT5 set to go on sale later this year and the CT4 joining its portfolio in early 2020. On the crossover/SUV side of things, the automaker offers the XT4, XT5, XT6 and Escalade locally.
SAIC-GM builds certain models locally in China at its Jinqiao Plant just outside of Shanghai. The Jinqiao facility already builds the XT4, XT5, XT6 and CT6, with the CT4 and CT5 also set to enter production at the facility. Building vehicles locally in China is crucial for any automotive brand’s success due to the country’s steep tariffs on imported vehicles.