The illuminated logo itself isn’t such a big deal, but the inner portion of the emblem is quite a bit different than current Cadillac logo, as our sister site Cadillac Society first pointed out.
Unlike the silver, grey, red and yellow badges seen on contemporary models, the EV concept’s Cadillac logo is just white and black, with rectangular shapes that mimic those of the current badge design. However, the lines that make up this version of the Cadillac shield appear simplified and almost incomplete in a way, potentially hinting that the luxury brand may be looking at implementing a revised version of its iconic crest.
Cadillac does not offer an illuminated crest on any of its vehicles right now, but rival premium automakers such as Mercedes-Benz and Infiniti have them as an option on certain models. For this reason, we wouldn’t be surprised to see Cadillac implement an illuminated logo on some of its vehicles going forward. It would also make sense to introduce it on the coming production version of the electric Cadillac crossover, as this will likely be the most high-tech Cadillac ever produced.
It’s worth noting that this isn’t the first time Cadillac has hinted toward a logo redesign. The Cadillac Escala concept featured a silver logo completely devoid of the gold, red and blue colors seen on the current emblem. This monochromatic Cadillac logo is also seen on the front quarter panels of the Cadillac CT6.
The electric Cadillac crossover concept will enter production sometime in the near future and is expected to be built alongside GM’s other large electric offerings at the Detroit-Hamtramck Assembly plant in Metro Detroit. We should note GM did not show off a physical version of the concept in Detroit, only releasing digitally rendered images of the crossover. At the time, Cadillac president Steve Carlisle said the vehicle will “hit the heart of the crossover market and meet the needs of customers around the world,” whilst also representing “the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility.”
The production electric Cadillac crossover is expected to arrive in time for 2022, so be sure to check back for more information on the yet-to-be-named vehicle between now and then and subscribe to GM Authority for more Cadillac news and around-the-clock GM news coverage.
This report was written in collaboration with our sister publication, Cadillac Society.