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Cadillac EV Concept Appears To Feature Light Up Cadillac Logo

The battery-electric Cadillac crossover concept the automaker showed off at the 2019 North American International Auto Show may feature an illuminated Cadillac emblem.

The illuminated logo itself isn’t such a big deal, but the inner portion of the emblem is quite a bit different than current Cadillac logo, as our sister site Cadillac Society first pointed out.

Unlike the silver, grey, red and yellow badges seen on contemporary models, the EV concept’s Cadillac logo is just white and black, with rectangular shapes that mimic those of the current badge design. However, the lines that make up this version of the Cadillac shield appear simplified and almost incomplete in a way, potentially hinting that the luxury brand may be looking at implementing a revised version of its iconic crest.

Cadillac does not offer an illuminated crest on any of its vehicles right now, but rival premium automakers such as Mercedes-Benz and Infiniti have them as an option on certain models. For this reason, we wouldn’t be surprised to see Cadillac implement an illuminated logo on some of its vehicles going forward. It would also make sense to introduce it on the coming production version of the electric Cadillac crossover, as this will likely be the most high-tech Cadillac ever produced.

It’s worth noting that this isn’t the first time Cadillac has hinted toward a logo redesign. The Cadillac Escala concept featured a silver logo completely devoid of the gold, red and blue colors seen on the current emblem. This monochromatic Cadillac logo is also seen on the front quarter panels of the Cadillac CT6.

The electric Cadillac crossover concept will enter production sometime in the near future and is expected to be built alongside GM’s other large electric offerings at the Detroit-Hamtramck Assembly plant in Metro Detroit. We should note GM did not show off a physical version of the concept in Detroit, only releasing digitally rendered images of the crossover. At the time, Cadillac president Steve Carlisle said the vehicle will “hit the heart of the crossover market and meet the needs of customers around the world,” whilst also representing “the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility.”

The production electric Cadillac crossover is expected to arrive in time for 2022, so be sure to check back for more information on the yet-to-be-named vehicle between now and then and subscribe to GM Authority for more Cadillac news and around-the-clock GM news coverage.

This report was written in collaboration with our sister publication, Cadillac Society.

Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. Does anyone really care whether the Cadillac logo lights up or not because people don’t buy a car for this reason as what is more important is how the car performs; if the upcoming Cadillac EV had a battery range worst than the Chevrolet Bolt, one would think it’s a big failure.

    Reply
    1. I think it would be a failure if it only had three wheels. I’m pretty sure a next gen flagship model is going to make the Bolt look like a toy on capability the same way the Bolt did to the Spark EV.

      Reply
    2. Instead of the flow tie (ZL1) ,

      Make it the flow Crest ?

      Just might work, Led lights done tastefully?

      Weekend ???

      Reply
  2. Cool new interpretation of the current logo. When the monochrome silver one was seen on the Escalator I saw a few people didn’t like it, understandable. But this and the all silver seem more refined & futuristic. Maybe they’re going to update the logo as EVs become a prominent part of their lineup?

    Reply
  3. Yawn…

    Reply
  4. More vaporware. If this EV is coming out in 2 model years I’d think we’d some mules on the road testing by now. Just more GM talk. We already hear the Buick Espire will first arrive with ICE. We’ll probably see an EV Encore GX first.

    Reply
  5. Are we seriously talking about the Logo of a Cadillac Concept that probably should have been on the Market already or right around the corner?
    When will these Industry leading EV’s arrive exactly?
    GM is always just talk. That is their main issue at hand. They never follow trough completely. Half Arsed interiors on all of their vehicles (excluding C8) and powertrains (Excluding C8 and Camaro and the Real V-Series) on certain vehicles. Never willing to go All In and let the Chips fall where they may.
    In my humble opinion, if the upcoming Cadillac EV is a dud, Cadillac might as well be the American version of lets say Infinity. They are done as an aspirational Brand in the States. To be honest, more than just one EV is needed as the rest of the Tier One Luxury Brands will have multiple options while I am assuming Cadillac will have just one per reports.

    Reply
    1. You’re so ridiculous. If you have to include all of those “exceptions” then your point is null and void. You say their interiors are all half arsed yet the interior of the Chevrolet Corvette looks better and more luxurious than some tier 1 luxury vehicles within the same price range. Your analysis is illogical. You want Cadillac to rush an EV to the market but then you’ll complain if it’s a parts bin and rushed job. So they’re taking their time to do it right, now rushing to put something out just to “keep up with other tier 1 brands” or “chase the Germans” which is another complaint from critics like yourself. You people are always nagging and complaining.

      It’s the same thing as you people predicting this company would “rush” the new Cadillac Escalade to the market because you guys thought they were so shook after the release of the Lincoln Navigator. That apparently isn’t the way GM operators, they don’t let the current market scare them into making rash decisions. The C8 is proof of that. Timing is everything, and sometimes taking your TIME to cover everything pays off in the end. and i agree with them. Take your time and do it right the first time.

      Reply
  6. I still can’t figure why current Cadillac models, XT5 etc, do not have Cadillac script anywhere on the outside. Why not? While the Mercedes Star and the BMW Roundel are famous world wide, I’m not sure the Cadillac Crest shares the same exclusivity of recognition.

    Reply
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  9. I’m pretty sure a next gen flagship model is going to make the Bolt look like a toy on capability the same way the Bolt did to the Spark EV.
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