Cadillac Discount Reduces Escalade Price By $8,000 In October 2019

Cadillac Escalade sales increased 8 percent to 10,284 units in the third quarter of 2019. This increase allowed the Escalade to remain the best-selling model in its class, with sales outperforming the segment, which is great news given the importance of the Escalade to GM’s bottom line. The vehicle is believed to be the automaker’s most profitable line. As Cadillac readies to launch an all-new, next-generation Escalade for the 2021 model year, it’s also discounting select 2019 Escalade models by as much as $8,000 during the month of October.

It’s worth pointing out that a nearly identical Cadillac rebate was made available in July and September, while a similar rebate was also offered in August. These offers are a bit more lucrative than the $5,000 Escalade discount in March and $7,500 offer in April, though they are not as enticing as the $12,000 discount offered in January.

Incentives

Nationwide Cadillac rebate offers for the 2019 Escalade in October 2019 apply to both the regular-length Escalade and extended-length Escalade ESV models, and are as follows:

• Purchase incentive: $3,000 toward the purchase of a new model for current Cadillac owners/lessees who finance through GM Financial.
• Purchase incentive: $8,000 purchase allowance.
• Lease incentive: $2,000 toward the lease of a new model.

Buyers should note the above discounts are available through October 31^st, 2019. Note that special financing is not being offered in October, a first since July.

For reference, here are the 2019 Escalade and 2019 Escalade ESV trim levels and their corresponding starting MSRPs:

Applied to a 2019 Escalade Premium Luxury model with a starting MSRP of $86,490, the headlining $8,000 Cadillac rebate reduces the starting price of the full-size luxury SUV to $79,490, making it just as affordable as a Standard (base) model.

The GM Authority Take

The substantial Escalade incentive in October is likely a strategic tactic to fend off rivals – including the well-received Lincoln Navigator – prior to the arrival of the future Cadillac Escalade, which is expected for the 2021 model year. See more on the 2021 Escalade. The strategy has been working, with Escalade Q2 sales considerably outpacing those of the Navigator.

Disclaimers

• Must take delivery by October 31^st, 2019.
• See dealer for details.
• Incentive for the United States of America, unless otherwise specified.
• Some customers may not qualify for this offer.
• Offer not available with special finance, lease, and some other offers.