Buick Cascada Sales - Q3 2019 - United States
In the United States, Buick Cascada deliveries totaled 400 units in Q3 2019, a decrease of about 64 percent compared to 1,101 units sold in Q3 2018.In the first nine months of the year, Cascada sales decreased about 28 percent to 2,458 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CASCADA | -63.67% | 400 | 1,101 | -27.56% | 2,458 | 3,393 |
The Buick Cascada is sold exclusively in the United States of America, and is not sold in any other North American market such as Canada or Mexico.
Competitive Sales Comparison
Buick Cascada sales weren’t enough to keep the convertible in second place in its competitive set by sales volume in the third quarter of 2019. The Cascada fell to last place in its segment behind the Mazda MX-5 Miata (see Mazda Miata sales) and the Miata-based Fiat 124 Spider (see Fiat 124 Spider sales). Sales results for the Audi A3 Convertible, which is a direct rival to the Cascada, are not available since Audi does not break out A3 sales by body type; instead, the German automaker combines A3 sales to include Convertible and Sedan variants.
Sales Numbers - Mainstream Convertibles - Q3 2019 - USA
| MODEL | Q3 19 / Q3 18 | Q3 19 | Q3 18 | Q3 19 SHARE | Q3 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| MAZDA MX-5 MIATA | -11.99% | 2,437 | 2,769 | 69% | 57% | -14.87% | 6,351 | 7,460 |
| FIAT 124 SPIDER | -32.81% | 686 | 1,021 | 19% | 21% | -24.05% | 2,214 | 2,915 |
| BUICK CASCADA | -63.67% | 400 | 1,101 | 11% | 23% | -27.56% | 2,458 | 3,393 |
| TOTAL | -27.97% | 3,523 | 4,891 | -19.94% | 11,023 | 13,768 |
On a segment share basis, the Cascada accounted for a mere 11-percent share, down from 23 percent in Q3 2018. The Mazda MX-5 Miata remained in first with 69-percent market share, while the Fiat took up second place with 19 percent.
Hence, Buick Cascada sales fell the most in its segment during the third quarter, with Mazda MX-5 Miata and Fiat 124 Spider sales dropping only 12 and 33 percent, respectively.
The mainstream dedicated convertible vehicle segment contracted nearly 28 percent to 3,523 units in Q3 2019.
The GM Authority Take
The decrease in Buick Cascada sales is not surprising given that production of the model ended in the second quarter of 2019. Hence, any Cascada sales are remaining 2019 model-year vehicles currently in dealer inventory.
The Cascada had a productive lifecycle and purpose, filling a “white space” to change the brand’s perception while attracting new-to-brand customers. According to figures released by Buick in 2017, nearly 70 percent of Cascada customers were new to GM. In addition, it is believed that any U.S. sales of the Cascada were highly profitable for GM, since the model was developed as an Opel/Vauxhall for various global markets from the onset, and exporting “Buick-ified” units from the Gliwice plant in Poland was a relatively simple and low-cost undertaking.
About The Numbers
- All percent change figures compared to Buick Cascada sales in Q3 2018, except as noted
- There were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
- GM Q3 2019 sales U.S.A.
- Chevrolet sales Q3 2019 U.S.A.
- Cadillac sales Q3 2019 U.S.A.
- Buick sales Q3 2019 U.S.A.
- GMC sales Q3 2019 U.S.A.
- GM Canada sales Q3 2019
- Chevrolet Canada sales Q3 2019
- Cadillac Canada sales Q3 2019
- Buick Canada sales Q3 2019
- GMC Canada sales Q3 2019
- GM Mexico sales Q3 2019
- GM China sales Q3 2019
- Chevrolet China Q3 3019 sales
- Buick China Q3 2019 sales
- Cadillac China Q3 2019 sales
- GM Brazil sales Q3 2019
- GM South Korea sales Q3 2019
The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for the 2016 model year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a variant of the GM Delta II platform shared with the Opel Astra and first-generation Chevrolet Cruze, Chevrolet Volt and Opel Astra J. For the 2018 model year, the Cascada received three new exterior colors, two new convertible top colors and expanded availability of the Dark Effects Package. For the 2019 model year, The Cascada gets two changes: the removal of the Carrageen Metallic exterior color and newfound ability to get the Sport Red exterior color without getting the Dark Effects Package. In addition, the Light Neutral seats with Jet Black accents become newly available with the Sport Red exterior color. For the 2019 model year, the Cascada lost the Carrageen Metallic exterior color and made the Sport Red exterior color available without the Dark Effects Package or the Light Neutral seats with Jet Black accents interior color combination. The Buick Cascada is built exclusively at the GM-Opel Gliwice, Poland factory initially owned by GM/Opel Europe but now operated by PSA Groupe as a result of GM selling Opel and Vauxhall in 2017. In February 2019, GM confirmed that the Buick Cascada will be discontinued after the 2019 model year.
About Buick Cascada
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Comments
I wonder why GM didn’t offer the Buick Cascada in Mexico? A convertible would be a nice sight there!
F Buick division not needed.
These cars are overpriced for the average Joe. No wonder they don’t sell.
Typical of GM launching a potentially interesting car with NO ENGINE options!
4 cylinder??? Really?
Think Buick Reatta, 2003/4 Chevy SSR, Saturn VUE for example.
When will they learn?
no power over priced poorly marketed (as all GM products are ) and now no one wants a model that’s being discontinued or a Buick that is foreign made