We’re still going gaga over the debut of the new 2020 Chevrolet Corvette C8, and why shouldn’t we? After all, with the next Vette’s departure from the tried-and-true front-engine platform, a layout that’s been in use for seven full generations, this is a true watershed moment for the legendary American sports car. Indeed, a new day is dawning on planet Corvette, with the sports car evolving, changing even down to even the smallest of details – including the Corvette logo. As such, we’re taking a moment to look at how the Corvette logo has evolved over the decades.
While the Corvette logo has contained many of the same elements over the years, the way these elements have been presented has changed quite dramatically in the run up to the Corvette C8. Interestingly, the original Corvette logo was supposed to incorporate an American flag crossed with the black-and-white checkered flag used in motorsports. Unfortunately, restrictions on using the U.S. flag for commercial purposes prevented the red-white-and-blue from being used, so a red flag sporting a Chevrolet badge alongside a fleur-de-lis was used.
A fleur-de-lis is a stylized lily that includes three petals bound together near their bases. The symbol was particularly known as the former royal arms of France. But in the case of Chevrolet, the flew-de-lis was an acknowledgment of the ancestry of Louis Chevrolet – the founder of Chevrolet.
The second-generation Corvette (C2) logo ditched the “Chevrolet Corvette” wording and moved the crossed flags into a more upright position.
For the third-generation Corvette logo, the flags moved back down to their original position, angling out towards the sides, while new half-moon circles connected them on the top and bottom.
The fourth-generation Corvette repositioned the flags to be side-by-side, with the checkered flag now taking up the spot on the left, and the colored flag placed on the right. The fleur-de-lis got the boot, while the Chevy bow tie took up the rest of the available real estate. The circular border also returned, while the logo became flatter and straighter than before.
The fifth-generation Corvette logo was a return to form, with the two flags making a comeback. They are, once again, crossed at a sharp angle. The fleur-de-lis, meanwhile, returns near the Chevy logo, albeit in a slightly different representation.
The sixth-generation Corvette logo switched the shape to a V-shaped design, retaining all the elements of the fifth-gen logo, but without the circular border. The fleur-de-lis is also present, but with a slightly different design over the C5’s logo.
For the seventh-generation Corvette, the logo became much more angular, with the crossed flags unfurled at a 60-degree angle and the edges sharpened to points. The Chevrolet logo was angled and features a white/silver border around it, while the fleur-de-lis gets another modification to its design.
Meanwhile, the 2020 Corvette C8 logo merges the two flags along the same Y axis, with the Chevy logo and fleur-de-lis (which gets yet another revision) on the right. Like the C7 logo, the C8 logo is available in either a bright regular version or a Carbon Flash variant with blacked-out accents.