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GMC Considering Full-Size Crossover Above Acadia

As it stands now, GMC lacks a proper full-size CUV, a gap that’s been in place since the introduction of the second-generation GMC Acadia. Now, GM Authority has exclusively learned that GMC is considering filling that white space.

According to sources familiar with future GMC vehicle and product plans, The General is considering adding a full-size, three-row GMC crossover to the lineup. We’ve been told that product planners open to the idea of a larger crossover to slot between the Acadia and GMC Yukon.

First-generation GMC Acadia

The last time GMC had a full-size crossover was with the first-generation Acadia, which was introduced for the 2007 and remained in production thru 2016 (ending for the 2017 model year as the Acadia Limited). That first-generation Acadia was a full-size crossover roughly the same size as the Chevrolet Traverse. But when GMC introduced the second-gen Acadia for the 2017 model year, the overhauled vehicle saw a decrease in size, shrinking a size segment and leaving the brand without a true full-size crossover.

2020 GMC Utilities Lineup
Subcompact CUV Compact CUV Midsize CUV Full-Size CUV Full-Size SUV
None Currently Terrain Acadia None Currently Yukon/Yukon XL

Second-gen GMC Acadia

While still offering three rows of seating, the second-gen Acadia is narrower and shorter compared to the first-gen model, both inside and out. The reasoning behind the downsize comes down to a change in segment that opens the vehicle to being considered by a larger market segment than the first-gen, full-size model. Though that’s surely the case from an objective standpoint, many owners of the first-gen Acadia didn’t take kindly to the change.

As it stands, the GMC lineup has a big, glaring gap that should be filled, considering the continuing popularity of crossovers. If GMC wants to take full advantage of the ongoing spike in CUV sales, it’s gonna need a full lineup of such vehicles for buyers to choose from, including a full-size model above the Acadia.

The news comes on the heels of an exclusive GM Authority report that a subcompact crossover below the Terrain, such as the rumored GMC Granite, is not in the cards for the short-term future.

We’ll keep our ear to the ground, so make sure to subscribe to GM Authority for more GMC Acadia news, GMC news and around-the-clock GM news coverage.

Jonathan Lopez: Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

View Comments (25)

  • Oh dear lord, GM has slowly, but surely gone back to the days of each brand having an "us-too" product so GM has 3-4 versions of essentially the same vehicle.

    I'm sure there will be some incremental sales for this new Acadia-but-not-the-current-Acadia-we-mean-like the-old-Acadia product, but mostly it will just shift sales from the Chevy Traverse and (to a lesser extent) the Buick Enclave. That's not a significant net gain to GM.

    Meanwhile, GM is ignoring truly new categories for the company, such as a Wrangler fighter, which would be perfect for GMC. They can't do everything (capital funds are limited) and they are missing big opportunities by focusing on smaller ones.

    • Totally agree. Need the Acadia like it was. Wanted to buy an Acadia early 2018 but did not like the new smaller version.

    • Both the total assets and equity of GM are almost double that of FCA. Last year alone the equinox alone moved o̶v̶e̶r̶ almost 100k units more than the Wrangler. If you include the GMC Terrain and Buick Envision, on the same platform, that's almost an additional 100k units. A niche market like the wrangler would be a waste of time and money for GM to indulge. If you want a Jeep, just go buy a Jeep.

      If GM were to spend money on research and development, I think it would be wise do so on the aging Gamma and Delta platforms. GM needs more dynamic and exciting offerings with the VSS-F platform. The Cruze was a huge seller when it was a class leader. And the Sonic has the ability to pull sales from the German and Japanese hatchbacks, they just need to update the platform and drive-train. The new trailblazer will be an exciting start, if South Korean workers don't strike first.

    • Couldn’t have said it better myself. I mean how many soccer mom vehicles can we make? GM... kid tested, mother approved

      • As many as the market demands... which currently is a lot and growing.

        Whether or not we personally find it “cool” or relevant is... well... irrelevant.

    • The opportunity for a full-size GMC crossover above the Acadia is significant, and much greater than the limited opportunity of a Wrangler fighter... though one of those would be great. When the crossover space is growing at that rate that it is, GMC - a brand that is totally and completely about trucks and CUVs/SUVs - can only ignore it for so long.

      If a full-size GMC CUV is done the right way, then it would not take much away from the Traverse or Enclave. For some reason, there are those who think that GM continues to compete with its own offerings, while giving other automakers a pass. Case in point: I have yet to someone say that the beloved Telluride and Palisade are "us-too" products that cannibalize one another, even though they can be thought of as such.

      By the way, with a hypothetical full-size GMC crossover, GM would have three models (not four) on the long-wheelbase C1 platform (Traverse and Enclave being the other two). A Cadillac off this architecture is not planned as of this writing... since the XT6 is on the mid-size-plus-sized version of C1:

      http://gmauthority.com/blog/2019/07/gm-c1-platform-massive-exercise-in-automotive-scale/

      • GM itself doesn't need another Enclave / Traverse. They should spend more on making those models better. They already offer two models in the same space.

        How about fewer models but putting the correct amount of energy into those models. And why is it a special edition or package takes years to implement but it is basically emblems and a grill.

        Make a real AT4 Acadia. A real Traverse RS with the 3.0t. A real Avenir Exclave with the 3.0t and some substantial interior upgrades.

        Or just keep phoning in garbage and wondering if you should find a new marketing firm as an explanation for slipping market share.

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