GM Korea Sales Decrease 14 Percent In August 2019

September 16, 2019 8:33 am

GM Korea sales decreased 14 percent to 6,566 units in August 2019 compared to August 2018 results. Sales fell at both GM brands offered in South Korea – Chevrolet and Cadillac.

Chevrolet sales decreased 13 percent 6,411 units:

Chevrolet Bolt EV sales decreased 66.4 percent to 212 units
Chevrolet Camaro sales increased 20 percent to 12 units
Chevrolet Damas sales decreased 8.64 percent to 275 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
Chevrolet Equinox sales increased 71.13 percent to 166 units
Chevrolet Impala sales decreased 27.47 percent to 66 units
Chevrolet Labo sales decreased 19.53 percent to 276 units
- The Labo is a line of small vans and pickups introduced by Daewoo, which GM subsequently bought in the late 1990s
Chevrolet Malibu sales decreased 44.39 percent to 739 units
Chevrolet Spark sales increased 9.54 percent to 3,618 units
Chevrolet Trax sales increased 24.94 percent to 1,047 units
The Chevrolet Aveo, Cruze, Orlando, Captiva and Volt were discontinued in South Korea

Cadillac sales decreased 36 percent to 155 units:

Cadillac ATS sales decreased 66.67 percent to 8 units
- The vehicle has been discontinued
Cadillac CT6 sales decreased 70.8 percent to 33 units
Cadillac CTS sales decreased 42.86 percent to 12 units
- The vehicle has been discontinued
Cadillac Escalade sales increased 41.38 percent to 41 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales increased 10.91 percent to 61 units
The Cadillac XTS and Escalade ESV are not offered in South Korea

In the first eight months of 2019, GM Korea sales decreased 17 percent to 49,968 units.

Sales Results - August 2019 - South Korea - Chevrolet

MODEL	AUG 2019 / AUG 2018	AUGUST 2019	AUGUST 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
BOLT EV	-66.40%	212	631	-52.78%	2,184	4,625
CAMARO	+20.00%	12	10	-3.10%	125	129
DAMAS	-8.64%	275	301	-10.34%	2,315	2,582
EQUINOX	+71.13%	166	97	+123.18%	1,502	673
IMPALA	-27.47%	66	91	-64.14%	378	1,054
LABO	-19.53%	276	343	-11.83%	2,325	2,637
MALIBU	-44.39%	739	1,329	-5.12%	8,874	9,353
SPARK	+9.54%	3,618	3,303	-4.48%	22,698	23,762
TRAX	+24.94%	1,047	838	+21.46%	8,275	6,813
CHEVROLET TOTAL	-13.26%	6,411	7,391	-17.18%	48,763	58,878

Sales Results - August 2019 - South Korea - Cadillac

MODEL	AUG 2019 / AUG 2018	AUGUST 2019	AUGUST 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-66.67%	8	24	-36.63%	64	101
CT6	-70.80%	33	113	-21.90%	378	484
CTS	-42.86%	12	21	+31.53%	146	111
ESCALADE	+41.38%	41	29	+36.20%	222	163
XT5	+10.91%	61	55	+6.18%	395	372
CADILLAC TOTAL	-35.95%	155	242	-2.11%	1,205	1,231

Sales Results - August 2019 - South Korea - GM Totals

BRAND	AUG 2019 / AUG 2018	AUGUST 2019	AUGUST 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CHEVROLET TOTAL	-13.26%	6,411	7,391	-17.18%	48,763	58,878
CADILLAC TOTAL	-35.95%	155	242	-2.11%	1,205	1,231
GM SOUTH KOREA TOTAL	-13.98%	6,566	7,633	-16.87%	49,968	60,109

The GM Authority Take

GM Korea sales fell once again in August, as sales at both Chevrolet and Cadillac decreased year-over-year. Hence, August becomes the fourth consecutive month in which the automaker’s sales in South Korea have decreased, with each month posting double-digit declines. This chain of events is also reflected in the year-to-date results, with sales volume down significantly compared to the same period in 2018.

Despite the overall negative trend, some models are posting healthy commercial performance, particularly The General’s entire line of crossovers and SUVs that registered very promising results. In particular, the Chevrolet Equinox, Chevrolet Trax, Cadillac Escalade and Cadillac XT5 have posted higher sales, both during August and during the first eight months of 2019.