General Motors has appointed Deborah Wahl as its global chief marketing officer, a position that has not been filled at the company since Joel Ewanick was released from the company in 2012.
Wahl previously served as the chief marketing officer for Cadillac, a position she took over in March 2018 following a three-year stint as the CMO of McDonald’s USA.
GM has not had a CMO since former CEO Dan Akerson fired Joel Ewanick over the Chevrolet-Manchester United sponsorship deal in 2012. At the time, GM said Ewanick “failed to meet the expectations the company has of an employee.”
GM CEO Mary Barra announced Wahl’s appointment in an internal memo sent out Wednesday, which was obtained by Automotive News.
“By aligning marketing across GM under Deborah’s leadership, we will build stronger brands while ensuring more effective, efficient and agile customer engagement,” the memo said.
The departure of Chevrolet CMO Tim Mahoney in December of last year may have been the catalyst for Wahl’s promotion. Mahoney, who formerly held high-ranking marketing positions at VW, Porsche and Subaru, had taken on some of the work that was left following Ewanick’s firing.
Cadillac will now receive yet another new chief marketing officer after Uwe Ellinghaus resigned in December of 2017. Melissa Grady, who currently serves as director of Cadillac media and performance marketing, will take over from Wahl. Grady moved into her current role in September of last year after previous stints at MetLife, Motorola and Jackson Hewitt.
Wahl will report to GM’s current president of the Americas, Barry Engle. The respective marketing bosses for the Chevrolet, Buick, GMC, Cadillac and OnStar brands, along with the CMO of GM Financial, will report to Wahl.
Source: Automotive News