Currently, General Motors offers two different midsize pickup trucks in global markets. The first is the Chevrolet Colorado offered outside North America. That model is also called Chevrolet S10 in South America and Holden Colorado in Australia and New Zealand. The second is the Colorado we know in North America. The two trucks share some basic foundational elements (like the frame) and a name, but little else. They’re also on different timeframes when it comes to introducing model variants. For instance, the U.S.-market truck previously offered a Colorado Z71 Trail Boss model that was subsequently dropped when the Colorado ZR2 was introduced. But Chevrolet just recently introduced a Colorado Trail Boss in Thailand, and this new ad shows the truck in action.
The ad features a white Colorado Trail Boss ripping around through the mud, crashing through streams, mud pits, getting the occasional bit of air, and whipping some J-turns. It’s fun to watch, but the truck responsible for the action is what’s even more interesting to us.
This Thai-market Colorado Trail Boss is powered by the 2.5L LXD25 turbodiesel Duramax engine good for 180 horsepower and 324 pound-feet of torque. It also gets a variety of exterior upgrades, including black 18-inch wheels, flat black fender flares, a black grille, black badging and “sport bars” that run along the length of the bedsides. There’s also a unique flat black tailgate graphic that covers the entire panel with cutouts that spell “Colorado,” as well the requisite Trail Boss badging.
Sure, it may not be as hardcore as the U.S.-spec Colorado ZR2, but it also has a price tag to match. In Thailand, the Chevrolet Colorado Trail Boss starts at 859,000 Thai Baht, which is equivalent to just $28,150. For under 30 grand, the Trail Boss is a sweet looking rig, and a great way to expand the Colorado name across Southeast Asia.
Watch the 30-second-long ad – narrated in Thai – right here: