Chevrolet Impala sales decreased in the United States and Korea, and increased in Canada during the second quarter of 2019.
Chevrolet Impala Sales - Q2 2019 - United States
In the United States, Chevrolet Impala deliveries totaled 12,536 units in Q2 2019, a decrease of about 8 percent compared to 13,595 units sold in Q2 2018.In the first six months of the year, Impala sales decreased about 7 percent to 25,795 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
IMPALA | -7.79% | 12,536 | 13,595 | -6.75% | 25,795 | 27,662 |
Chevrolet Impala Sales - Q2 2019 - Canada
In Canada, Chevrolet Impala deliveries totaled 1,747 units in Q2 2019, an increase of about 26 percent compared to 1,384 units sold in Q2 2018.In the first six months of the year, Impala sales increased about 53 percent to 3,273 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
IMPALA | +26.23% | 1,747 | 1,384 | +53.37% | 3,273 | 2,134 |
Chevrolet Impala Sales - Q2 2019 - South Korea
In South Korea, Chevrolet Impala deliveries totaled 219 units in Q2 2019, a decrease of about 37 percent compared to 348 units sold in Q2 2018.In the first six months of the year, Impala sales decreased about 66 percent to 277 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
IMPALA | -37.07% | 219 | 348 | -66.46% | 277 | 826 |
Competitive Sales Comparison
Chevrolet Impala sales performance enabled the nameplate to take second place in its competitive set during Q2 2019, behind the Dodge Charger in first place (see Dodge Charger sales) by roughly 12,000 units. The Impala outsold the rest of the pack by a notable margin, including the third-place Toyota Avalon with 8,238 deliveries and the Chrysler 300 in fourth with 7,567 sales (see Chrysler 300 sales). The Nissan Maxima took fifth, while the discontinued Ford Taurus (see Ford Taurus sales) took sixth. Meanwhile, the recently-launched Volkswagen Arteon came in seventh. The last two spots were occupied by the Kia Cadenza and VW CC; both models have been discontinued.
At an eight percent decline, Chevrolet Impala sales fell slower than the segment average during the quarter, which was about 16 percent. It’s also worth noting that Impala sales fell at the same rate as its primary rival – the Toyota Avalon.
Sales Numbers - Full-Size Mainstream Sedans - Q2 2019 - United States
MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|---|---|
DODGE CHARGER | +21.30% | 24,431 | 20,141 | 39% | 27% | +8.79% | 45,046 | 41,406 |
CHEVROLET IMPALA | -7.79% | 12,536 | 13,595 | 20% | 18% | -6.75% | 25,795 | 27,662 |
TOYOTA AVALON | -7.64% | 8,238 | 8,919 | 13% | 12% | -23.79% | 14,857 | 19,495 |
CHRYSLER 300 | -35.41% | 7,567 | 11,715 | 12% | 16% | -35.82% | 15,857 | 24,707 |
NISSAN MAXIMA | -39.40% | 6,241 | 10,298 | 10% | 14% | -30.17% | 16,795 | 24,052 |
FORD TAURUS | -69.72% | 2,390 | 7,893 | 4% | 11% | -47.74% | 8,121 | 15,540 |
VOLKSWAGEN ARTEON | * | 598 | * | 1% | 0% | * | 598 | 0 |
KIA CADENZA | -68.63% | 352 | 1,122 | 1% | 2% | -76.89% | 763 | 3,301 |
VOLKSWAGEN CC | -88.73% | 16 | 142 | 0% | 0% | -87.07% | 38 | 294 |
TOTAL | -15.52% | 62,369 | 73,825 | -18.27% | 127,870 | 156,457 |
- Nissan Maxima and Volkswagen CC (which has been replaced by the Arteon) are not full-size sedans, but rather midsize models with more premium content over the similarly-sized Nissan Altima and Volkswagen Passat, respectively. We included both in the report since both models carry similar pricing structures and purchase demographics to vehicles in the mainstream full-size sedan segment.
From a segment share standpoint, the Chevy Impala accounted for 8 percent, second to the 21 percent commanded by the Dodge Charger.
The full-size mainstream sedan segment contracted 16 percent to 62,369 units in Q2 2019.
The GM Authority Take
Chevrolet Impala sales continued to falter during the second quarter, making it rather obvious that the mainstream full-size sedan, as well as the entire segment in which it competes, has become one of the biggest victims of the ongoing shift in consumer buying dynamics wherein buyers consistently purchase crossover SUVs over sedans.
The second-quarter figures further underscore General Motors’ decision to discontinue the Impala, along with other passenger cars. As of this writing, the Impala received a temporary stay of execution, with production extended until January 2020 That said, it is noteworthy that some automakers – namely, Toyota, FCA (the parent firm of Dodge and Chrysler) and Nissan are deciding to continue offering sedans in this segment, despite depressed and/or lower volumes. Meanwhile, Volkswagen is launching a replacement for the CC called Arteon, which has just hit the U.S. market following delays in EPA testing.
It’s worth noting that Dodge continues to outperform the segment with its Charger, which is the only sports-oriented offering in the space. Perhaps that should lend some clues about customer preferences, with one theory being that customers not switching to crossovers are electing sporty four-door sedan, rather than a comfort-oriented offering like hte Impala.
About The Numbers
- All percent change figures compared to Chevrolet Impala Q2 2018 sales
- In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2Â 2019 sales U.S.A.
- Chevrolet Q2 2019 sales U.S.A.
- Cadillac Q2 2019 sales U.S.A.
- Buick Q2 2019 sales U.S.A.
- GMC Q2 2019 sales U.S.A.
- GM Q2Â 2019 sales Canada
- Chevrolet Canada Q2 2019 sales
- Cadillac Canada Q2 2019 sales
- Buick Canada Q2 2019 sales
- GMC Canada Q2 2019 sales
- GM Q2 2019 sales China
- GM Q2Â 2019 sales Mexico:
- GM Q2Â 2019 sales Brazil:
- GM Q2Â 2019 sales South Korea:
About Chevrolet Impala
The Chevrolet Impala is a full-size sedan. It is the biggest Chevrolet sedan currently offered, slotting above the subcompact Chevrolet Sonic, compact Chevrolet Cruze and midsize Chevrolet Malibu.
The current model was introduced for the 2014 model year and represents the tenth generation of the storied Impala nameplate. It rides on the GM Super Epsilon platform shared with the second-generation Buick LaCrosse and Cadillac XTS.
Compared to its ninth-generation predecessor, the tenth-gen Impala is an all-new vehicle that is larger, sleeker and more modern. Chevrolet modified its strategy for the new model, as the ninth-gen model was sold to rental fleets in significant quantities, while the tenth-gen is primarily intended for purchase by consumers at the retail level. This condition alone has resulted in a strategic decrease in sales volume of the current model.
As announced in November 2018, the Chevrolet Impala will be discontinued after the tenth-generation model. This means that it will not see an 11th generation model.
The Chevrolet Impala is assembled at the following plants for global markets:
- GM Detroit-Hamtramck factory in Michigan operated by GM USA
- GM Oshawa factory in Ontario operated by GM Canada
Both facilities are slated to be idled in 2019 as a result of decisions undertaken by Chevrolet parent, General Motors.
Related News & Info
- GM news
- GM forums
- Chevrolet Impala information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Impala sales results
- Running Chevrolet sales results
Comments
I agree GMA!!
This car would sale better if it was:
1) Promoted and advertised
and
2) offered as a sporty(ier) version.
I bought one in Feb. ’14 when this body style came out and we love it! It IS sporty compared to old Impala’s (Except anything with “SS” on it) but it does not flaunt muscle like a Charger.
If Chevy would choose to compete with instead of quit this segment they could get something going with this car! They are great cars!
“If Chevy would choose to compete with instead of quit this segment they could get something going with this car!”
But GM IS competing with a contracting segment. Sports trims of any models always make up a fraction of all annual sales and have never turned around a sedan model from the brink.
You’re thinking too much of a car in a segment that is grossly outsold by SUVs, and was only ever strong in fleet sales. An SS Impala would be an example of deck chair manipulation, and will not magically revive the Impala nameplate or recharge the segment as a whole.
Absolutely hate this kind of articles , how in the world are they supposed to sell them when you can’t find a dealer WITH them ?! Every dealer you go to says it’s on the discontinued list and they aren’t gonna be making them so they don’t have any. These crappy articles about ” car sales are down ” are the worst representing articles about the current landscape of dealership sales. When you STOP making them how in the hell do you expect to have an INCREASE ?! Seriously ……
We love our 2017 Chevy Impala. Love it. We got the 4banger so not real sporty but can cruise at 120mph no problem.
And I’m 6′ 2″ with long legs. Plenty of room in the backseat for me to be comfortable. Very comfortable.
Almost 90,000 miles on it. I average about 25mpg not great but im heavy on the pedal ?. I know w effort you can get close to 30mpg average. Buy an Impala. One of the best looking, best driving, most affordable cars on the road. And of course you get Chevrolet performance & dependability- Im betting 250k w no major problems. You can sleep comfortably in the back with the seats down. We have a 19′ Chevy Sonic I like it. Unfortunately we bought it for a courier job bc we didnt want to beat up our 17′ Impala, fuel economy, lower maintenance costs etc.
But now that I got laid off Im thinking about another Impala! Love it. Great car.
Whatever they are doing with the Charger seems to be working just fine. Guess Dodge knows what sells in this segment.
As i wrote before, you get out of life what you put into it. Look at any of the discontinued models and note GM/CHEVY spent zeo of promoting or advertising
any of them. Look at Buick’s “That’s not my Buick commercial. They show a Buick
in each segment, but instead point to a Buick CUV. Funny all foreign car companies are running car commercials.
GM cries poor sales, ask themselves, what did they put into these cars’ sales!
In my opinion GM should release two High Stance EV vehicles that are part sedan but with a hatch ala the Buick Regal.
Something like the Volvo Polestar 2.
The smaller one should be the Malibu and the bigger one the Impala. Those would be the only two Non CUV versions of EV’s that Chevrolet would need.
GM should not rid themselves of these two nameplates in my opinion. Just bring them into the next Century.
Let Camry, Altima, Sonata, Optima, Legacy, and Accord fight each other until they have to shift to EV’s
Maybe just maybe this move would place the Malibu and Impala in a position of lead and innovation in peoples mind where the rest of the Industry would be following the Malibu and Impala.
That is what I would do. Completely shift those two vehicles and make them ready for the next Century while the competition slugs it out with the ICE versions until they inevitably will have to shift to EV’s. Maybe GM can take the lead in the sedan market in future and early adopters of EV’s. They won’t need to produce as many and they can price them for a profit.
I have always though that today’s sedans are ones you “sit down” into instead of sit into like the sedans of the past. A lot of older people find it hard to get in and out of a sedan like that.
I like your idea, but why not offer both an EV and an ICE option?
Everyone that I ask about the Impala – loves it!!! How the hell do you sell anything if you talk about stopping production and do nothing to promote it??
I have over 350,000 miles on my 2003 Tahoe and still love that vehicle. I had 2 Astro vans with over 250,000 miles on them.
I am starting to look for my next car. I usually keep a car for 10 plus years and put many miles on them. The Impala looks like a Great choice for my new car.. I truly believe that GM can build support and sales for the Impala with the proper people in place. I want a CAR as I have been driving trucks for a few years. I will keep the Tahoe as my second car.
GM needs some serious help. The next time gas goes to $4.00 a gallon – and it will – GM (and Ford) will be screwed. Honda and Toyota will be the top survivors since they actually have Cars !!!!!!
Long story short: Sedans are dying
I do not think Sedans are dead, but I do think Non Competitive Sedans are dead.
Sedan sales are down yes but still very relevant to the Industry. Look how many new sedans keep getting introduced by Toyota, Honda, VW, Nissan, Mazda, Subaru, Hyundai, and Kia.
GM dropped the Ball on the Cruze, Malibu, and Impala.
I will explain one by one.
Cruze…Was just not good enough for the Segment from the word Go. Then they do a really mild facelift that did nothing. They didn’t even offer LED headlights where half of the Segment has them as standard.
Impala…Same as Cruze. It was good enough but not great. When Toyota and Honda introduced the Camry and Accord, the Malibu basically became irrelevant once again in the Segment. Then GM gave the Malibu the same minor update they did for the Cruze.
Impala…Was a great vehicle. Up there in the Segment actually. GM hit a Home Run right off the bat. Then what happened? GM has done absolutely nothing, I mean nothing to the Impala. That is unacceptable. GM gave up on the Sedans, buyers did not.
Tesla is selling Model 3 Sedans like Hot cakes. Buyers will and still do buy Sedans. They just have extremely high Standards now that GM doe snot have on their Sedans. It really is that Simple.
While SUV’s may be popular, there is something that the “Big 3” is not realizing:
Not everyone wants an SUV.
When I was car shopping this summer, I was horrified at the lack of (competitive) mid-sized sedans being offered by GM and Ford (forget Chrysler, who hasn’t offered a mid-sized sedan, since the abysmal 200). So, I started looking at imports. Surprise – every major player offered a mid-sized family sedan. After doing some research, I visited my friendly VW dealer, and purchased a Passat. And I love the car.
If the imports can continue to offer sedans…why can’t the Big 3? Or do they really want to cede this market to the imports?