Chevrolet Counts The Reasons Why Customers Prefer Crossovers: Video
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By now, all three major American automotive manufacturers have begun to rely on crossovers, SUVs and trucks to drive their respective businesses, with passenger cars currently playing quite a small role in the United States and Canada. There are some sedans that will likely remain popular for years to come, like the Honda Civic and Toyota Camry, for example, but for General Motors, Ford, and Fiat Chrysler, crossovers and trucks seem to be future.
It’s really no surprise to see Chevrolet has stacked its lineup with crossovers, considering GM’s strategy. The company currently has the Trax, Equinox, Blazer and Traverse in its portfolio, covering the subcompact, compact and mid-size segments. It will soon offer a Trailblazer model, as well, which will slot in between the Trax and Equinox in the lineup.
Chevy recently put together a new advertisement dedicated to its growing crossover lineup, which highlighted all the reasons why some customers prefer a crossover or SUV to a sedan or hatchback. Not surprisingly, most people want the safety, practicality, capability and headroom that a crossover offers. One customer says she prefers it for the gas mileage, which is odd seeing as cars typically have superior fuel economy ratings, but perhaps she is comparing a crossover to a true full-size SUV like a Tahoe, or a pickup truck.
“Everybody has a different reason to get an SUV, and no matter what yours is, Chevy has the perfect SUV for you,” the automaker’s description for the spot reads.
Chevy will also have a quasi-crossover join the range next year in the way of the new Bolt EUV, which will package the battery electric power train technology from the standard Bolt EV into a compact crossover package with a bit more ground clearance and probably a bit more cargo space as well.
Check out the ad spot embedded below.
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To oversimply the most common reason people like CUVs/SUVs, people simply prefer to sitting up higher
Fix the headline, “reason” and “why” doesn’t go together, it’s redundant. Use anyone, not both.
There are some who prefer a wagon. I rode in many wagons as a child, and I had two of my own, one was a 1975 Chevy Vega Kammback Wagon. They are cars with extra rear trunk space, and can carry big loads but can be lighter and more economical than an equivalent crossover. Study the European market where Ford still sells Fusion and Focus wagons.
Would the model T count as a crossover?
Maybe the sedan was just a fad and crossovers are the default American car.
The main reasons people buy these.
Yes they sit higher to a degree.
But people like these over cars mostly due to utility and versatility. You can Cary six, you can carry much larger items with the taller roof. Kit have AWD, most get better mpg than a full size SUV as well ride and handle better.
Today with smaller cars many struggle to carry 5. They have trunks that may be large but openings are small and you have to unbox items to get them home.
Wagons are like a CUV but they lack the taller roof and seating for six.
People love em or hate em but the CUV is what the market likes and wants.
Note too men will buy a CUV but tend to resist the mini van unless their wife wants it.
The main reason people buy cuv is they are cheap!!! Cant afford a proper suv and cant afford 2 or 3 different vehicles for each individual type of car that most people want. So they lump a little bit of each vehicle into a cuv so they only have to buy one car.
Like I said cheap!!!
It use to be that you owned a truck to do work with, performance car to have fun with and a family car to haul people around. Now people want one vehicle to do all of these things. The problem is that cuvs dont do any of these things very well
Because they are fat.
NOT ALL WANT SUV’S THE IDIOTS ARE SHOVING THEM DOWM OUR THROAT EXCEPT THE IMPORTS
Every small to midsize CUV I have rented sucked for utility. The reason- with the rear seat up and people sitting in back there is very little room left over for anything other than small objects. They also have very low towing capacities being based on FWD car platforms and fuel economy has been lower in every case compared to a compact or mid size sedan. They are also more expensive which conveniently pads the manufacturers pocket margins and I have yet to drive one that steers, corners and brakes like a sedan. The funny part is most everybody I know that recently bought one simply did so because they were steered into one by the dealer or it was the current “in” thing. I always feel wasteful when renting one of the bigger ones spending more on gas and the actual rental fee.
Because that’s what we’re force feed, that same line of crap over and over.
IMHO….. ???