General Motors reintroduced the Chevrolet Blazer nameplate for the 2019 model year, hitting the midsize crossover utility vehicle (CUV) segment with a brand-new design that just begs to be stared at. Now, Chevrolet is placing the new Blazer against some stunning backdrops in a video advertisement for the Canadian market.
Clocking in at exactly one minute in length, the ad includes a bevy of beautiful scenery, from a choppy alpine lake ringed by snow-capped mountains, to a sunny city harbor, to a brick-lined village boulevard. Throughout the video, the new Chevrolet Blazer is ever-present, skirting along the sides of the frame or taking center stage.
The feel of the advert is a romantic sense of adventure, with an uplifting, soaring scope that stands in contrast to the casual attitude of GM’s signature “Real People, Not Actors” ad campaign.
“This is the start of your next chapter, a new beginning, a feeling of freedom,” the voiceover narrates.
While the ad doesn’t really provide any specifics on the Chevrolet Blazer, there are plenty of shots that show off the exterior design, interior design, and cargo space as well. In fact, it’s a bit like previous “Speaks for Itself” adverts in that it showcases the aesthetics without delving too deeply into facts or figures.
As we covered earlier, the Chevrolet Blazer recently made it to the semifinals for the 2020 Utility of the Year awards, where it will face off against a number of rivals, including a GM stablemate, the Cadillac XT6.
For reference, the Chevrolet Blazer is offered with three engine options, including the naturally aspirated 2.5L four-cylinder LCV producing 193 horsepower and 188 pound-feet of torque, as well as the naturally aspirated 3.6L V6 LGX producing 308 horsepower and 270 pound-feet of torque. GM also announced that the turbocharged 2.0L four-cylinder LSY would make it into 2020 model year vehicles, producing 230 horsepower and 258 pound-feet of torque. All three engines mate to the GM 9-speed automatic transmission.
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Comments
I see downtown Vancouver, Stanley Park, and random scenery that’s available within about an hour’s drive of Vancouver. The West Coast’s/BC’s scenic reputation is well-earned, and leveraged by several manufacturers. That’s way easier on the eyes and ears than the goofy ‘real people’ ads!
Well done, for Canada. ?
Well… I think a Canadian said it best when Shania sang “that don’t impress me much”. Dare Greatly meets Nike. Besides where did they find that much pavement in Canada?
Better yet, it’s extremely rare to see that much Canadian highway and no “Tim Horton’s”….
i think that woman looking out on the water was contemplating suicide. someone call 911.
LOL… this is an excellent ad… GM needs to do more of them. CT6 in NYC going to a Broadway Show, or LA doing something cool and expensive. Cars used to be about YOU and how IT mirrored you or what you want to project. This combines so many factors… one the best I’ve seen in a long time
Steve,
You should do a commercial on the 70,000 Americans who died from opioid use last year…
Bert,
Relax call your sponsor and write about it, go to a meeting and share you BS there.
Steve,
I’m just reacting to your BS
Please make a performance model . Don’t badge it with RS, Maybe SS, with cool air intake, throatier exhaust, tighten up the suspension, tire and wheel options, not like any of that would be new for GM. Just my opinion.
Swell, but will it sell cars.
They spent more time on the commercial then they did on the Blazer design. Just about every SUV in its class is crushing it in sales. Most buyers pickup the ACADIA which are the same price with 3rd row seating.
You won’t see this in the United States.. here, you get a 2 second glimpse of the 2019 Chevrolet Blazer as being a new stylish CUV as American buyers need to go to a dealership to see and experience what is available as it’s a chicken or egg situation for a lot of American car buyers who simply do NOT know what is available unless they’re car shopping and pickup a car magazine and read about something new because General Motors fails to make commercials for all the new vehicles.
Dark, moody, and depressing. Doesn’t showcase, describe, or position the new Blazer, which is lost in the cinematography.
GTFOH…..No JD Power & Associates ad to give the Blazer some due recognition?….Lol..Yep the video is cool, the trend needs to be more widespread for the entire Chevy line up.