Chevrolet’s ‘Real People, Not Actors’ ads typically feature the now-recognizable Chevy spokesman revealing a set of vehicles to a crowd of wowed onlookers whilst indoors, but for its latest ad, General Motors has sent its infamous brand rep outdoors and put him behind the wheel of a 2020 Chevrolet Silverado.
The ad, which is the latest in the ‘Real People, Not Actors’ series, is intended to show off the Silverado‘s invisible trailer camera view, which uses the same
HD Surround Vision multi-camera technology as the bird-eyes view parking cameras that many new vehicles feature. The technology works by taking multiple camera views and splices the data together to create one single image. The Silverado offers up to 15 exterior camera views, which are especially useful when towing large trailers or trying maneuver a trailer in a tight space.
In the ad, GM uses the invisible trailer view not to show off its safety benefits, but to take a dig at Ford, naturally. When an F-Series approaches behind the Chevy spokesman’s truck, he quips that it doesn’t offer the same amount of exterior cameras as the Silverado. One of the “real people” then quips that the Ford is “literally in the rearview,” which we suppose is true, before another says that is “where they should be.” Consider the shade thrown, Ford.
This is the second time GM has featured the invisible trailer camera view in an advertisement recently. We also covered the other ad, which is also part of the ‘Real People, Not Actors’ series, but refrains from taking a swipe at Ford.
Check out the ad embedded below.
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Comments
I am really becoming a fan of the new Silverado. They look much nicer in person than on tv. I know the interior could use a little work but overall it’s a solid truck.
I a Silverado man but gm needs to be thinking about how to get out of third place because ford probably just going to copy when they come out with there new truck
The Silverado may have its falts but they all do.
Ram is hitting them on heavy discounted prices and Ford has always used fleet sales to pad the numbers with fleet discounts. GM right now may ber making the most money of all of them per unit sold.
GM just needs to do something to stir the excitment up. The public likes to be storked so GM needs to make some kind of bold move that will make it look like they really did something but not anything that would hurt profitability or durability.
Ford made their move with Aluminum but it hurt their profits,. Ram has improved the parts you see but still have issues with other areas they skimp on.
While the path GM is on is the safe one it also has made many upset as the changes are much slower.
GM is kind of following the I phone path. They may not have the flash or wiz bang but they are making money and taking less risk.
Right now Ford is looking for ways to cut cost and they have boxed themselves in with the Aluminum till the price drops or if it drops. Ram is playing a short game as their trucks and owners will find resale not to be what they had with their other trucks. You pay less up front you get less at trade or resale.
The compititions though will help all three become better trucks in the end. No one is going to lose as they will all just get better.
It’s time to wave goodbye to the “Real People” ads. Welcome has been worn out and follows the same tired recipe of “Dare Greatly” Cadillac ads. Give viewers a “just the facts” approach to the technologies with a leading actor or sports personality. Other than tepid interiors and to some questionable front end styling on the Silverado the T1 trucks are okay.
Fact people are not the target audience. Fact people already look at the Ford and Chevy websites and make their decision and no add anywhere will convince them. Real people comercials are for inpulse buyers and people who know little to nothing about cars. (Toyota and Honda drivers hint hint) I’ve never even seen any of these comercials as they are not advertised on shows I watch. Neither me or you are the target audience. Besides that, yes these adds suck harder than a sewer truck on a Friday afternoon shift. Same with the Cadillac Dare greatly comercials. They were aimed towards rich kids who would otherwise buy Audi’s and bmw’s
If you know how to drive you don’t need all this crap